Course Handbook  Course Handbook

Advertising Law Institute 2017

Publication Date: October 2017 Number of Volumes: 1
ISBN Number: 9781402430206 Page Count: 516 pages


Download: Table of Contents    Index

Table of Contents
Chapter 1: Claim Substantiation and Comparative Advertising Jordan Mitchell Heinz ~ Kirkland & Ellis LLP
Chapter 2: Promotions Gone Wrong: Some Tips on Running Compliant Sweepstakes and Contest Brendan Healy ~ Mandell Menkes LLC
Chapter 3: MRC Digital Audience-Based Measurement Standards (v5.1 Public Comment Draft) (April 2017) Holly A. Grochmal ~ Division General Counsel- Sales and Commercial Transactions, Pandora Media, Inc.
Chapter 4: Big Data and the FCRA: Aggregating Data, Data Analytics, Data Mining, and Privacy Rights Liisa M. Thomas ~ Sheppard Mullin Richter & Hampton LLP
Chapter 5: The FTC’s Endorsement Guides: What People Are Asking (September 2017)
Chapter 6: CSGO Lotto Owners Settle FTC’s First-Ever Complaint Against Individual Social Media Influencers (September 7, 2017)
Chapter 7: Davis Wright Tremaine LLP Client Alert: Federal Appeals Court Affirms TCPA Consent Cannot Be Revoked if Granted by Contract (July 5, 2017) Marc S. Roth ~ Davis Wright Tremaine LLP
Chapter 8: Reyes v. Lincoln Automotive Financial Services, 16-2104-cv (2d Cir., June 22, 2017) Marc S. Roth ~ Davis Wright Tremaine LLP
Chapter 9: 4’s/IAB Standard Terms and Conditions Version 3.0
Chapter 10: Don’t Shoot the Messenger: Publisher Liability for Advertising Brendan Healy ~ Mandell Mankes LLC
Chapter 11: Recent Developments in “Green” Claims Sheila A. Millar ~ Keller & Heckman LLP
Chapter 12: Developments in “Made in the USA” Claims Sheila A. Millar ~ Keller & Heckman LLP
Chapter 13: (In Chambers) Order Re Defendant’s Motion to Dismiss Amended Consolidated Complaint (Dkt. 48): Shane Michael v. Honest Company, Inc., Case No. LA CV15-07059 JAK (AGRx) (C.D. Cal. Dec. 6, 2016) Sheila A. Millar ~ Keller & Heckman LLP
Chapter 14: Memorandum of Law in Support of Plaintiffs’ Unopposed Motion for Preliminary Approval of Settlement, Approval of Form Notice, and Scheduling of Final Approval Hearing: Tanya Mayhew, Tanveer Alibhai, and Tara Festa v. Kas Direct, LLC and S.C. Johnson & Son, Inc., Case No. 16 CV 6981 (VB) (S.D.N.Y. Aug. 4, 2017) Sheila A. Millar ~ Keller & Heckman LLP
Chapter 15: Social Media Ethics Guidelines of the Commercial and Federal Litigation Section of the New York State Bar Association (Updated May 11, 2017) Jason W. Gordon ~ Reed Smith LLP
Ignatius A. Grande ~ Hughes Hubbard & Reed LLP
Ronald J. Hedges ~ Dentons US LLP
Mark A. Berman ~ Partner, Ganfer & Shore LLP
Chapter 16: Digital Incentives, Pricing and Data in the Advertising Space (Outline) Nerissa Coyle McGinn ~ Loeb & Loeb LLP

This Course Handbook was compiled for the program, Advertising Law Institute 2017.

PLI’s nationally acclaimed course handbooks represent the definitive thinking of the nation’s finest legal minds on timely topics and are considered the standard reference in the field. This course handbook is prepared specifically for the program and stands alone as a permanent reference.

Holly A. Grochmal, Pandora Media, Inc.
Robert H. Newman, Winston & Strawn LLP
Related Items

Live Programs  Live Programs

Advertising Law Institute 2019 (San Francisco, CA) Oct. 17 - 18, 2019
Advertising Law Institute 2019 (Chicago, IL) Sep. 12 - 13, 2019

On-Demand  On-Demand Programs

Advertising Law Institute 2018 Oct. 26, 2018

Handbook  Course Handbook Archive

Advertising Law Institute 2018 Holly A. Grochmal, Pandora Media, Inc.
Liisa M. Thomas, Sheppard Mullin Richter & Hampton LLP
Robert H. Newman, Loeb & Loeb LLP
Advertising Law Institute 2017 Holly A. Grochmal, Pandora Media, Inc.
Robert H. Newman, Winston & Strawn LLP

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