Course Handbook  Course Handbook

Advertising Law Institute 2016

Publication Date: October 2016 Number of Volumes: 1
ISBN Number: 9781402427466 Page Count: 1016 pages

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Table of Contents
Chapter 1: Advertising Claims and How to Substantiate Them Jordan Mitchell Heinz ~ Kirkland & Ellis LLP
Chapter 2: Promotions and Sweepstakes in the Digital Age (PowerPoint slides) Andrew B Lustigman ~ Olshan Frome Wolosky LLP
Chapter 3: Rhode Island Games of Chance Pursuant to Title 11, Chapter 50 of the Rhode Island General Laws, 1956, Reenactment of 1994 (State of Rhode Island and Providence Plantations, Office of the Secretary of State) (Form No. 659, Revised 12/05) Andrew B Lustigman ~ Olshan Frome Wolosky LLP
Chapter 4: Florida Game Promotion Filing Packet, Section 849.094, Florida Statutes Rule 5J-14.003, Florida Administrative Code (Florida Department of Agriculture and Consumer Services, Adam H. Putnam, Commissioner) (FDACS-10951 Rev. 09/13) Andrew B Lustigman ~ Olshan Frome Wolosky LLP
Chapter 5: New York Games of Chance Registration in connection with Sale of Commodities, General Business Law § 369-e (New York State of Opportunity, Division of Corporations, State Records and Uniform Commercial Code, DOS-0255-f, Rev. 1/16) Andrew B Lustigman ~ Olshan Frome Wolosky LLP
Chapter 6: MRC Mobile Viewable Ad Impression Measurement Guidelines Final Version (June 28, 2016) Holly A Grochmal ~ Division General Counsel- Sales and Commercial Transactions, Pandora Media, Inc.
Chapter 7: Addendum: Viewability Project Background and Data Analysis (June 28, 2016) Holly A Grochmal ~ Division General Counsel- Sales and Commercial Transactions, Pandora Media, Inc.
Chapter 8: Big Data, Interest-Based Advertising, and Programmatic Media Buying: Regulation and Enforcement Robert H Newman ~ Winston & Strawn LLP
Chapter 9: Big Data and the FCRA: Aggregating Data, Data Analytics, Data Mining, and Privacy Rights Liisa M Thomas ~ Winston & Strawn LLP
Chapter 10: Pricing Presentation Outline Nerissa Coyle McGinn ~ Loeb & Loeb LLP
Chapter 11: Native Advertising: A Guide for Businesses (December 2015)
Chapter 12: Married to the Mob: Using Crowdsourced Data as Substantiation (PowerPoint slides) Brian G Murphy ~ Frankfurt Kurnit Klein & Selz PC
Chapter 13: National Advertising Division Abstract: Euro-Pro Operating, LLC, Case #5860 (July 6, 2015) Brian G Murphy ~ Frankfurt Kurnit Klein & Selz PC
Chapter 14: National Advertising Division Abstract: T-Mobile USA, Inc., Case #5849 (May 29, 2015) Brian G Murphy ~ Frankfurt Kurnit Klein & Selz PC
Chapter 15: Don’t Shoot the Messenger: Publisher Liability for Advertising Brendan Healy ~ Mandell Mankes LLC
Chapter 16: TCPA, CAN-SPAM, and the Alphabet Soup of Foreign Communication Requirements in Advertising Liisa M Thomas ~ Winston & Strawn LLP
Eric Shinabarger ~ Winston & Strawn LLP
Chapter 17: The Scrutiny Continues: Social Media Activities Continue to Draw Consumers and Consumer Protection Enforcement Alike (July 22, 2016) Sheila A Millar ~ Keller and Heckman LLP
Nathan A Cardon ~ Keller and Heckman LLP
Tracy P Marshall ~ Keller and Heckman LLP
Chapter 18: Post/Tweet/Pin/Snap/Share/Etc. with Confidence: Crafting Social Media Policies to Survive Consumer and Regulatory Scrutiny (July 14, 2015) Sheila A Millar ~ Keller and Heckman LLP
Nathan A Cardon ~ Keller and Heckman LLP
Tracy P Marshall ~ Keller and Heckman LLP
Chapter 19: Social Media Ethics Guidelines of the Commercial and Federal Litigation Section of the New York State Bar Association (Updated June 9, 2015) Randal M Shaheen ~ Venable LLP
Ignatius A Grande ~ Social Media Committee
Mark A Berman ~ Partner, Social Media Committee
James M Wicks ~ Social Media Committee
Index

This Course Handbook was compiled for the program, Advertising Law Institute 2016.

PLI’s nationally acclaimed course handbooks represent the definitive thinking of the nation’s finest legal minds on timely topics and are considered the standard reference in the field. This course handbook is prepared specifically for the program and stands alone as a permanent reference.

Chairperson(s)
Holly A Grochmal, Pandora Media, Inc.
Liisa M Thomas, Winston & Strawn LLP
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Advertising Law Institute 2017 Oct. 20, 2017
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Handbook  Course Handbook Archive

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Advertising Law Institute 2017 Holly A Grochmal, Pandora Media, Inc.
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Advertising Law Institute 2016 Holly A Grochmal, Pandora Media, Inc.
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