transcript   Transcript

Advertising Challenges in the Inter-Connected World

Recorded on: Oct. 17, 2017
Running Time: 01:00:31

Full Transcript:

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Taken from the Web Program "Technotainment" 2017: Distributing Content Across Multiple Platforms recorded October 2017 in New York.

Advertising Challenges in the Inter-Connected World [01:00:31]

A discussion of hot topics in advertising where platforms cross state or even national lines:
  • Native Advertising: true disclosure – can advertising masquerade as content?
  • Influencers and Endorsers: best practices for advertisers and agencies
  • Contests and Sweepstakes: navigating across state rules and regulations
  • Commercial Co-Ventures and Cause Marketing: challenges when a promotion extends across state and even country lines
Karen S. Frank, Hallie Harris, Amy Norris

The purchase price of this segment includes the following article from the Course Handbook available online:

  • Advertising Challenges in the Inter-Connected World: A Discussion of Hot Topics in Advertising
    Karen S. Frank

Presentation Material

  • Advertising Challenges in the Inter-Connected World
    Karen Frank, Hallie Harris, Amy Norris
Karen Frank ~ Coblentz, Patch, Duffy & Bass LLP
Hallie Harris ~ Managing Director, Epic Signal
Amy Norris ~ Chief Counsel, Clif Bar & Company
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