transcript   Transcript

Advertiser Best Practices for Direct Communications with Customers

Recorded on: Oct. 25, 2018
Running Time: 01:01:30

Full Transcript:



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Taken from the Web Program Advertising Law Institute 2018 Recorded October, 2018 in San Francisco [01:01:30]
  • Understanding the laws and risks of direct marketing to consumers (ie, calling, texting, e-mailing)  
  • Best practices for obtaining consent for sending text messages and tips for settling complaints quickly
  • Strategies for complying with international laws (Canada, EU – GDPR)
  • The latest regulatory and litigation trends, class actions and decisions

Marc S. Roth

The purchase price of this Web Program segment includes the following article from the Course Handbook available online:

  • Federal Trade Commission, “CAN-SPAM Act: A Compliance Guide for Business” (September 2009) https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business
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  • Federal Trade Commission, Press Release, FTC: “Defendants Settle Allegations They Deceived Consumers Through Get-Rich-Quick Scheme” (June 14, 2018)
    Marc S. Roth
  • Lesley Fair, Federal Trade Commission, “Decoding Mobile Money Code’s Deceptive Earnings Claims and CAN-SPAM Violations” (June 14, 2018) https://www.ftc.gov/news-events/blogs/businessblog/2018/06/decoding-mobile-money-codes-deceptiveearnings-claims-can
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  • D.C. Circuit Rules on FCC’s 2015 TCPA Omnibus Order: A Mixed Bag (March 21, 2018)
    Ronald G. London, Marc S. Roth
  • ACA International, et al. v. Federal Communications Commission, No. 15-1211 (D.C. Cir. Mar. 16, 2018)
    Marc S. Roth
  • Davis Wright Tremaine LLP, “California Consumer Privacy Act: A Rapid Q&A” (June 29, 2018)
    Marc S. Roth
  • Ronald G. London and John D. Seiver, Davis Wright Tremaine LLP, “Canada Adopts Final Regulations, Announces Expansive Anti-Spam Law Will Start Taking Effect July 1, 2014” (December 18, 2013)
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Presentation Material
  • Advertiser Best Practices for Direct Communications with Customers
    Marc S. Roth
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      Marc S. Roth ~ Davis Wright Tremaine LLP
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