Written by First Amendment experts, Advertising and Commercial Speech: A First Amendment Guide examines the origin, meaning, and legal evolution of the Supreme Court’s commercial speech doctrine, focusing on how this central doctrine’s rights and restrictions affect advertising in nearly fifty industries and professions — including advertising for alcohol, financial institutions, prescription drugs, real estate, schools, and tobacco, and for the services of accountants, doctors and dentists, lawyers, pharmacists, and more.
Advertising and Commercial Speech discusses:
- How commercial speech is defined and when it can be regulated and even prohibited
- What the appropriate legal standard is for defamation lawsuits based on advertising
- How much legal “breathing room” advertisers have for false commercial speech
- What ”disparagement” is and how it can be proved in court
- When the media is prohibited from refusing advertisements
- When broadcasters and publishers can be sued for negligently false statements