transcript   Transcript

Hot Issues in Social Media Marketing (NY)

Recorded on: Feb. 15, 2018
Running Time: 01:03:07

Full Transcript:

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Taken from the Web Program Social Media 2018: Addressing Corporate Risks (NY) Recorded February 2018 in New York
Hot Issues in Social Media Marketing [01:03:07]
  • Working with social influencers
  • Native advertising:  Where to draw line?
  • Programmatic advertising concerns
  • Hashtags:  Emerging best practices
  • Key NAD case developments  
  • Risk mitigation strategies

The purchase price of this Web Program segment includes the following article from the Course Handbook available online:

  • Hot Issues in Social Media Advertising
    Terri J. Seligman

Presentation Material

  • Hot Issues in Social Media Marketing
    Terri J. Seligman, Eric Unis, Claudine Wilson
John F. Delaney ~ Morrison & Foerster LLP
Terri J. Seligman ~ Frankfurt Kurnit Klein & Selz PC
Eric Unis ~ Staff Attorney, National Advertising Division, National Advertising Division
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