transcript   Transcript

Big Data and Advertising – The Current Practices and Legal Issues

Recorded on: Oct. 9, 2018
Running Time: 01:00:50

Full Transcript:



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Taken from the Web Program Think Like a Lawyer, Talk Like a Geek 2018: Get Fluent in Technology Recorded October, 2018 in New York [01:00:50]

• How social media platforms harvest and use individuals’ data
• The benefits of individual and targeted advertising
• Potential risks -- discriminatory pricing or exclusionary results, violation of statutes
• How ProPublica uncovered the faults in Facebook investigation and its fallout
• FTC’s 2016 report on “Big Data: A Tool for Inclusion or Exclusion?”
• Political advertising- self-regulation or new statutes?

The purchase price of this Web Program segment includes the following article from the Course Handbook available online:

  • Big Data: A Tool for Inclusion or Exclusion? Understanding the Issues, Federal Trade Commission Report (January 2016)
    Marc S. Roth
Presentation Material
  • Big Data and Advertising - The Current Practices and Legal Issues
    Kyle Antoian, Jacqueline Connor, Kathleen A. McGee, Marc S. Roth
    • (s)
      Kyle Antoian ~ VP Strategic Partnerships, Epsilon
      Jacqueline Connor ~ Bureau of Consumer Protection, Federal Trade Commission
      Kathleen A. McGee ~ Lowenstein Sandler LLP
      Marc S. Roth ~ Davis Wright Tremaine LLP
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