6-Hour Program

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Overview

Why You Should Attend

Updated every year to provide the most cutting-edge information related to the practice of advertising law, this advanced program is led by an all-star faculty of experts who will address the many challenges companies face each day as they develop advertising campaigns. As companies strive to increase market share in a dynamic landscape increasingly dominated by social networks and other new media outlets, legal pitfalls abound. Attend this program to hear real-world advice and learn practical tips and strategies you can rely on daily.

What You Will Learn

  • Learn about theenforcement priorities at the FTC, NAD, and FCC
  • Understand media standards and the acceptability of ad content
  • Explore challenges faced by advertisers regarding privacy and data collection
  • Learn strategies for managing controversial advertising
  • Navigate challenges of real-time advertising
  • Ethics scenarios surrounding claim substantiation

Who Should Attend

Firm attorneys, in-house counsel, marketing executives, and allied professionals who practice in the fields of advertising, media, communications, trademark, and consumer protection law will benefit from this program.

Credit Details