Seminar  Interactive Learning Center

How to Compete for Business in Changing Times

Course Date: Mar. 15, 2014

Why you should participate

The legal field is more competitive than ever with many firms vying for the same business and clients demanding competitive rates for top-notch work. In this environment, lawyers must adapt by learning to market themselves and their firms effectively. This one-hour, self paced course will take you through a series of realistic scenarios and challenging activities interspersed with Peter Brown's practical advice and wisdom. During this unique experience you will hear stories from attorney and client companies, providing insight into who gets hired in today's legal world, and why.

What you will learn

  • How to create a marketing culture so everybody at your firm contributes to marketing and sales
  • The different ways colleagues can contribute to marketing and business development, and determine which method suits each person best.
  • How to effectively pursue opportunities with prospective clients.
  • Techniques for staying up-to-date with existing clients, being aware of new opportunities and recognizing if your firm is at risk of losing business.
  • "Closing" strategies for every sales conversation.
  • How clients choose law firms and how to give your firm a favorable perception.

Who should participate

Law firm partners and mid to senior level law firm associates will benefit from this course.

Topics

Module 1 - The Need to Compete
10 minutes

Module 2 - Team Member Roles in Marketing
10 minutes

Module 3 - Creating New Opportunities
12 minutes

Module 4 - Expanding (and Keeping) Business with Existing Clients
7 minutes

Module 5 - Conversations: How to Close
12 minutes

Module 6 - Capstone Activity: Which Firm Would You Choose?
12 minutes

Module 7 - Wrap-Up
1 minutes

Faculty

Peter Brown, Partner, Peter Brown & Associates, New York


For an informative discussion on the topic, including perspectives from law firms and clients, view the on-demand program, Winning New Business in Changing Times.

Speaker(s)
Peter Brown ~ Peter Brown & Associates PLLC
General credit information about this format appears below. For credit information specific to this program, please choose your jurisdiction(s) in the Credit Information box on the right-hand side of this page.

PLI’s live and on-demand webcasts are single-user license products intended for an individual registrant only. Credit will be issued only to the individual registered.


U.S. MCLE States

Alabama:  PLI’s on-demand Interactive Learning Center programs qualify as “online” credit. Attorneys are limited to 6 credits of online programs per reporting period.

Alaska:  All PLI products can fulfill Alaska’s CLE requirements. There is no limit to the number of credits an attorney can earn via PLI products.

Arizona:  PLI’s on-demand Interactive Learning Center programs qualify as “interactive CLE” credit. There is no limit to the number of credits an attorney can earn via interactive CLE programs.

Arkansas:  PLI’s on-demand Interactive Learning Center programs are not approved for Arkansas CLE credit.

California:  PLI’s on-demand Interactive Learning Center programs qualify as “participatory” credit. There is no limit to the number of credits an attorney can earn via participatory programs.

Colorado:  All PLI products can fulfill Colorado’s CLE requirements. There is no limit to the number of credits an attorney can earn via PLI products.

Connecticut: Effective January 1, 2017, all PLI products can fulfill Connecticut’s CLE requirements. There is no limit to the number of credits an attorney can earn via PLI products.

Delaware:  PLI’s on-demand Interactive Learning Center programs qualify as “eCLE” credit. Attorneys are limited to 12 credits of eCLE per reporting period, no more than 6 of which may be audio-only.

Florida:  All PLI products can fulfill Florida’s CLE requirements. There is no limit to the number of credits an attorney can earn via PLI products.

Georgia:  PLI’s on-demand Interactive Learning Center programs qualify as “in-house” credit. Attorneys are limited to 6 in-house credits per reporting period.

Hawaii:  All PLI products can fulfill Hawaii’s CLE requirements. There is no limit to the number of credits an attorney can earn via PLI products.

Idaho:  PLI’s on-demand Interactive Learning Center programs qualify as “self-study” credit. Attorneys are limited to 15 credits of self-study per reporting period.

Illinois:  All PLI products can fulfill Illinois' CLE requirements for experienced attorneys. There is no limit to the number of credits an attorney can earn via PLI products.

Indiana:  PLI’s on-demand Interactive Learning Center programs qualify as “distance education” credit. Attorneys are limited to 6 credits of distance education per reporting period.

Iowa:  PLI’s on-demand Interactive Learning Center programs qualify as “unmoderated” credit. Attorneys are limited to 6 credits of unmoderated programs per reporting period.

Kansas:  PLI’s on-demand Interactive Learning Center programs qualify as “non-traditional” credit. Attorneys are limited to 5 credits of non-traditional programs per reporting period.

Kentucky:  PLI’s on-demand Interactive Learning Center programs qualify as “non-live” credit. Attorneys are limited to 6 non-live credits per reporting period.

Louisiana:  PLI’s on-demand Interactive Learning Center programs qualify as “self-study” credit. Attorneys are limited to 4 credits of self-study per reporting period.

Maine:  PLI’s on-demand Interactive Learning Center programs qualify as “self-study” credit. Attorneys are limited to 5.5 credits of self-study per reporting period.

Minnesota:  PLI’s on-demand Interactive Learning Center programs qualify as “on-demand” credit. Attorneys are limited to 15 on-demand credits per reporting period.

Mississippi:  PLI’s on-demand Interactive Learning Center programs qualify as “distance learning” credit. Attorneys are limited to 6 credits of distance learning per reporting period.

Missouri:  PLI’s on-demand Interactive Learning Center programs qualify as “self-study” credit. Attorneys are limited to 6 credits of self-study per reporting period.

Montana:  PLI’s on-demand Interactive Learning Center programs qualify as “self-study” credit. Attorneys are limited to 5 credits of self-study per reporting period.

Nebraska:  PLI’s on-demand Interactive Learning Center programs qualify as “computer-based learning” credit. Attorneys are limited to 5 credits of computer-based learning per reporting period.

Nevada:  PLI’s on-demand Interactive Learning Center programs qualify as “self-study” credit. There is no limit to the number of credits an attorney can earn via self-study programs.

New Hampshire:  PLI’s on-demand Interactive Learning Center programs qualify as “self-study” credit. Attorneys are limited to 6 credits of self-study per reporting period.

New Jersey:  PLI’s on-demand Interactive Learning Center programs qualify as “alternative verifiable learning formats” credit. Attorneys are limited to 12 credits of alternative verifiable learning formats per reporting period.

New Mexico:  PLI’s on-demand Interactive Learning Center programs qualify as “self-study” credit. Attorneys are limited to 4 credits of self-study per reporting period.

New York

Experienced Attorneys:  All PLI products can fulfill New York’s CLE requirements for experienced attorneys. There is no limit to the number of credits an attorney can earn via PLI products.

Newly Admitted Attorneys:  PLI’s on-demand Interactive Learning Center programs cannot be used to fulfill the requirements for New York newly admitted attorneys.

North Carolina:  PLI’s on-demand Interactive Learning Center programs qualify as “online” credit. Attorneys are limited to 6 credits of online programs per reporting period.

North Dakota:  PLI’s on-demand Interactive Learning Center programs qualify as “self-study” credit. Attorneys are limited to 15 credits of self-study per reporting period.

Ohio:  PLI’s on-demand Interactive Learning Center programs qualify as “self-study” credit. Attorneys are limited to 12 credits of self-study per reporting period.

Oklahoma:  PLI’s on-demand Interactive Learning Center programs qualify as “online, on-demand” credit. Attorneys are limited to 6 credits of online, on-demand programs per reporting period.

Oregon:  All PLI products can fulfill Oregon’s CLE requirements. There is no limit to the number of credits an attorney can earn via PLI products.

Pennsylvania:  PLI’s on-demand Interactive Learning Center programs qualify as “distance learning” credit. Attorneys are limited to 6 credits of distance learning per reporting period.

Puerto Rico:  PLI’s on-demand Interactive Learning Center programs qualify as “non-traditional” credit. Attorneys are limited to 8 credits of non-traditional programs per reporting period.

Rhode Island:  PLI’s on-demand Interactive Learning Center programs qualify as “on-demand” credit. Attorneys are limited to 3 on-demand credits per reporting period.

South Carolina:  PLI’s on-demand Interactive Learning Center programs qualify as “alternatively delivered” credit. Attorneys are limited to 6 credits of alternatively delivered programs per reporting period.

Tennessee:  PLI’s on-demand Interactive Learning Center programs qualify as “distance learning” credit. Attorneys are limited to 8 credits of distance learning per reporting period.

Texas:  All PLI products can fulfill Texas’ CLE requirements. There is no limit to the number of credits an attorney can earn via PLI products.

Utah:  PLI’s on-demand Interactive Learning Center programs qualify as “self-study” credit. Attorneys are limited to 12 credits of self-study per reporting period.

Vermont:  PLI’s on-demand Interactive Learning Center programs qualify as “self-study” credit. Attorneys are limited to 10 credits of self-study per reporting period.

Virgin Islands:  All PLI products can fulfill the Virgin Islands’ CLE requirements. There is no limit to the number of credits an attorney can earn via PLI products.

Virginia:  PLI’s on-demand Interactive Learning Center programs qualify as “pre-recorded” credit. Attorneys are limited to 8 credits of pre-recorded programs per reporting period.

Washington:  PLI’s on-demand Interactive Learning Center programs qualify as “A/V” credit. Attorneys are limited to 22.5 credits of A/V programs per reporting period.

West Virginia:  PLI’s on-demand Interactive Learning Center programs qualify as “online” credit. Attorneys are limited to 12 credits of online instruction per reporting period.

Wisconsin:  PLI’s on-demand Interactive Learning Center programs qualify as “repeated, on-demand” credit. Attorneys are limited to 10 credits of repeated, on-demand programs per reporting period. No ethics credits can be earned via on-demand programs.

Wyoming:  PLI’s on-demand Interactive Learning Center programs qualify as “self-study” credit. Attorneys are limited to 6 credits of self-study per reporting period.

CPD Jurisdictions

British Columbia (CPD-BC):  PLI’s on-demand Interactive Learning Center programs are not eligible for CPD-BC credit unless viewed with at least one other attorney or an articled student. In this case, the credit must be recorded as a “study group.”

Ontario (CPD-ON):  PLI’s on-demand Interactive Learning Center programs qualify as “recorded” credit. If viewed without a colleague, attorneys are limited to 6 credits of recorded programs per year. If viewed with at least one colleague, there is no limit to the number of credits that can be earned via recorded programs.

Quebec (CPD-QC):  PLI’s on-demand Interactive Learning Center programs can fulfill Quebec’s CPD requirements.

Hong Kong (CPD-HK):  PLI’s on-demand Interactive Learning Center programs are not approved for CPD-HK credit.

United Kingdom (CPD-UK):  PLI’s on-demand Interactive Learning Center programs can fulfill the United Kingdom’s CPD requirements.

Other Credit Types

CPE Credit (NASBA):  Select on-demand Interactive Learning Center programs qualify as “QAS Self-Study” credit. Please check the Credit Information box on the right-hand side of this page to verify CPE credit availability.

IRS Continuing Education (IRS-CE):  PLI’s on-demand Interactive Learning Center programs may fulfill IRS-CE requirements. To request IRS-CE credit, please notify PLI at cleadministrator@pli.edu of your request and include your Preparer Tax Identification Number (PTIN).

Certified Fraud Examiner CPE:  PLI’s on-demand Interactive Learning Center programs may fulfill Certified Fraud Examiner CPE requirements. To request CPE credit or find out which programs offer CPE, please contact PLI at cleadministrator@pli.edu.

IAPP Continuing Privacy Credit (CPE):  PLI’s on-demand Interactive Learning Center programs may fulfill Privacy CPE credit requirements.

HR Recertification (HRCI):  PLI’s on-demand Interactive Learning Center programs may fulfill HR credit requirements.

IIEI Recertification:  PLI’s on-demand Interactive Learning Center programs may qualify for the Continuing Education Units (CEUs) necessary to fulfill the Certified U.S. Export Compliance Officer® (CUSECO) continuing education requirements.

 

 

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