FacultyFaculty/Author Profile
Holly A. Grochmal

Holly A. Grochmal

Pandora Media, Inc.
Division General Counsel- Sales and Commercial Transactions
Oakland, CA, USA


Holly Grochmal is the Division General Counsel- Sales and Commercial Transactions at Pandora Media, Inc., where she leads a team responsible for supporting Pandora’s sales, marketing, commercial licensing, BD and revenue operations teams.    In her role at Pandora, she negotiates commercial transactions with top advertising agencies and advertisers in connection with Pandora’s digital advertising platforms.  In addition, she frequently negotiates complex agreements with ad networks and ad tech vendors.  Holly also provides guidance on data, privacy and GDPR and works with cross-functional teams to develop company policies.

Prior to joining Pandora, Holly was an Assistant General Counsel at E. & J. Gallo Winery where she focused on advertising law, social media and marketing sponsorships and promotions as well as alcohol beverage law.  Before joining Gallo, Holly spent 9 years in private practice as a corporate associate at Shearman & Sterling LLP (Paris, France and Menlo Park) and Coblentz, Patch, Duffy & Bass working on a wide-variety of commercial matters and corporate securities transactions.  Holly holds a J.D. cum laude from Cornell Law School and a B.A., magna cum laude from Colby College.

Holly A. Grochmal is associated with the following items:
Web Segment  Web Segment Hot Topics in the Digital Ecosystem - Advertising Law Institute 2017, Thursday, October 19, 2017
MP3 Audio  MP3 Audio Hot Topics in the Digital Ecosystem - Hot Topics in the Digital Ecosystem, Thursday, October 19, 2017
Transcripts  Transcripts Hot Topics in the Digital Ecosystem - Hot Topics in the Digital Ecosystem, Thursday, October 19, 2017
MP4 - Mobile Video Seg  MP4 - Mobile Video Seg Hot Topics in the Digital Ecosystem - Hot Topics in the Digital Ecosystem, Thursday, October 19, 2017
On-Demand Web Programs  On-Demand Web Programs Advertising Law Institute 2017, Friday, October 20, 2017, San Francisco, CA
Course Handbooks  Course Handbooks Advertising Law Institute 2017
Advertising Law Institute 2018
CHB Chapters  CHB Chapters MRC Digital Audience-Based Measurement Standards (v5.1 Public Comment Draft) (April 2017) - Advertising Law Institute 2017, Monday, October 30, 2017
Digital Video Impression Measurement Guidelines (Version 1.1. Final Draft) (June 2018) - Advertising Law Institute 2018, Thursday, September 13, 2018
Live Seminar  Live Seminar Advertising Law Institute 2018, Thursday, October 18, 2018, San Francisco, CA
Advertising Law Institute 2019, Thursday, September 12, 2019, Chicago, IL
Advertising Law Institute 2019, Thursday, October 17, 2019, San Francisco, CA
Live Webcast  Live Webcast Advertising Law Institute 2018, Thursday, October 18, 2018, San Francisco, CA
Advertising Law Institute 2019, Thursday, October 17, 2019, San Francisco, CA
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