| Table of Contents |
|
|
| Chapter 1: Federal Trade Commission: Advertising Enforcement (Revised October 1, 2017) |
Leslie Fair ~ Federal Trade Commission
|
|
| Chapter 2: FTC Staff Report, Blurred Lines: An Exploration of Consumers’ Advertising Recognition in the Contexts of Search Engines and Native Advertising (December 2017) |
Tsan Abrahamson ~ Cobalt LLP
|
|
| Chapter 3: ACA International v. Federal Communications Commission, No. 15-1211 (D.C. Cir. Mar. 16, 2018) |
|
|
| Chapter 4: Davis & Gilbert LLP, FCC Proposes $13.3M Fine Against Sinclair Broadcast Group for Apparently Violating Sponsorship Identification Rules (January 2018) |
Ashima A. Dayal ~ Davis & Gilbert LLP
|
|
| Chapter 5: Promotion BIG TICKET Checklist |
Tsan Abrahamson ~ Cobalt LLP
|
|
| Chapter 6: Davis & Gilbert LLP, #MeToo and #TimesUp Movements Cause Entertainment and Advertising Industries to Re-Examine Talent Agreements (April 2018) |
Ashima A. Dayal ~ Davis & Gilbert LLP
|
|
| Chapter 7: Federal Trade Commission, Privacy & Data Security Update: 2017 |
|
|
| Chapter 8: Davis & Gilbert LLP, What We Can Learn from the FTC’s 2017 Privacy and Data Security Update (March 2018) |
Ashima A. Dayal ~ Davis & Gilbert LLP
|
|
| Chapter 9: Davis & Gilbert LLP, U.S. Ad Tech Companies Collecting EU Data Must Prepare for the GDPR (April 2018) |
Ashima A. Dayal ~ Davis & Gilbert LLP
|
|
| Chapter 10: Davis & Gilbert LLP, The Ninth Circuit’s “Blurred Lines” Decision: What Advertisers Should Know (April 2018) |
Ashima A. Dayal ~ Davis & Gilbert LLP
|
|
| Chapter 11: Bruce P. Keller and Jeffrey P. Cunard, Ch. 10: Clearing Rights, Practising Law Institute, Copyright Law: A Practitioner’s Guide (2nd Edition) (November 2017) |
|
|
| Chapter 12: Ad HOT BUTTON Checklist |
Tsan Abrahamson ~ Cobalt LLP
|
|
| Chapter 13: U.S. Securities and Exchange Commission, Investor Bulletin: Initial Coin Offerings (July 25, 2017) |
|
|
| Chapter 14: Federal Trade Commission, Press Release, FTC Shuts Down Promoters of Deceptive Cryptocurrency Schemes (March 16, 2018) |
|
|
| Chapter 15: Complaint, Federal Trade Commission v. DLuca, No. 18-cv-60379 Moore (S.D. Fla. Feb. 16, 2018) |
|
|
| Chapter 16: Additional Materials |
|
|
| Chapter 17: The Ethics of Claim Substantiation |
Ashima A. Dayal ~ Davis & Gilbert LLP
|
|
| Index |
|
|