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Understanding Disclosure in Blogging and Social Media (One-Hour Audio Briefing)

Sep. 18, 2008



Overview

September 18, 2008, 1:00 pm - 2:00 pm (E.D.T.)

Today's knowledge workers live in a 24-7 mash-up world of business blogs, personal blogs, Facebook, Twitter, and other social media. But the lowering of the bar to self-expression brings along expectations of openness. Transparency has become standard operating procedure, and corporations (and the agencies that work on their behalf) need to familiarize themselves with the new rules for interacting with the social media community appropriately.

The Blog Council recently published a draft series of checklists called the Disclosure Best Practices Toolkit (see http://blogcouncil.org/disclosure). Join Blog Council CEO Andy Sernovitz, Kevin O'Keefe, President of LexBlog, Inc., John Pope, Digital Media Senior Manager at Dell Inc., and Laurie Steuri, Associate Director of External Relations at Procter & Gamble Co. as they discuss the Toolkit and share the best practices for interacting with blogs, bloggers, and the people who interact with them.

This One-Hour Briefing is essential for internal counsel and other legal advisors who are drafting new employee policy, amending existing rules, or simply want a better understanding of the liabilities and opportunities inherent in these new communications tools.  It is produced in conjunction with the Blog Council, a community of senior executives in charge of social media at the largest corporations in the world (Learn more at http://blogcouncil.org).

Faculty

Speaker(s)

Kevin O'Keefe, President, LexBlog, Inc.
John Pope, Digital Media Senior Manager, Dell Inc.
Andy Sernovitz, CEO, GasPedal
Laurie Steuri, Associate Director of External Relations, Procter & Gamble Co.

Program Attorney(s)

Amy Taub, Practising Law Institute

CLE Credit

PLI makes every effort to accredit its Live Webcasts.  Please check the CLE Calculator above for CLE information specific to your state.

PLI's Live Webcasts are approved for MCLE credit (unless otherwise noted in the product description) in the following states/territories:

Alabama, Alaska, Arizona, Arkansas, California, Colorado, Delaware, Florida, Georgia, Hawaii, Idaho*, Illinois, Indiana1, Iowa*, Kentucky*, Louisiana, Maine*, Minnesota, Mississippi, Missouri, Montana, Nebraska, North Carolina, North Dakota, New Hampshire*, New Jersey, New Mexico, Nevada, New York2, Ohio3, Oklahoma, Oregon*, Pennsylvania4, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Virgin Islands, Washington, West Virginia, Wisconsin, and Wyoming*.

*PLI will apply for credit upon request.

Arkansas, Mississippi, Ohio, Oklahoma, and Rhode Island: Audio-only live webcasts are not approved for credit.

1Indiana: Considered a distance education course. There is a 6 credit limit per year.

2 New York: Newly admitted attorneys may not take non-transitional course formats such as on-demand audio or video programs or live webcasts for CLE credit. Newly admitted attorneys not practicing law in the United States, however, may earn 12 transitional credits in non-traditional formats.

3Ohio: To confirm that the live webcast has been approved, please refer to the list of Ohio’s Approved Self Study Activities at http://www.sconet.state.oh.us. Online programs are considered self-study. Ohio attorneys have a 6 credit self-study limit per biennial compliance period. The Ohio CLE Board states that attorneys must have a 100% success rate in clicking on timestamps to receive ANY CLE credit for an online program.

4 Pennsylvania: A live webcast may be viewed individually or in a group setting. Credit may be granted to an attorney who views a live webcast individually. There is a 4.0 credit limit per year for this type of viewing. A live webcast viewed in a group setting receives live participatory credit if the program is open to the public and advertised at least 30 days prior to the program. Live webcasts viewed in a group setting that do not advertise at least 30 days prior the program will be considered "in-house", and therefore denied credit.

Running time and CLE credit hours are not necessarily the same. Please be aware that many states do not permit credit for luncheon speakers.

Note that some states limit the number of credit hours attorneys may claim for online CLE activities, and state rules vary with regard to whether online CLE activities qualify for participatory or self-study credits. For more information, refer to your state CLE website or call Customer Service at (800) 260-4PLI (4754) or email: info@pli.edu.

If you have already received credit for attending some or the entire program, please be aware that state administrators do not permit you to accrue additional credit for repeat viewing even if an additional credit certificate is subsequently issued.



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