IP Monetization 2010

Overview

Why You Should Attend

Intellectual property ("IP") comprises some of the most valuable commercial assets in today's economy.  Companies, entrepreneurs and investors are increasingly seeking ways to monetize and otherwise realize value from IP assets.  The current economic environment has only intensified these efforts.  IP Monetization 2010 is designed to help both those new to, and those already involved in, IP monetization get up-to-date on this important topic, including timely updates on the latest trends and developments.

The latest on IP monetization techniques will be explained, current trends and developments will be reviewed in depth, and important recent case law developments will be analyzed.  Additionally, attendees will learn the various ways in which IP is valued as well, as the latest developments in IP valuation, and receive valuable practical insights from both in-house and IP marketplace participants.

What You Will Learn

• Learn the latest regarding IP monetization techniques, including alternative value realization strategies
• Discover the current trends and developments in IP monetization, including emerging strategies and the current state of the market for leading monetization strategies 
• Learn about relevant recent case law developments, including key recent Supreme Court and Federal Circuit decisions impacting monetization, and patent law reform  
• Learn the methodologies and latest developments relating to IP valuation, including an update on recent innovations and current valuation issues 
• Gain valuable insights and tips from both in-house lawyers and IP managers, and from IP aggregators and intermediaries

Who Should Attend

In-house corporate, financing and IP counsel; corporate IP and knowledge managers; financing professionals, as well as practitioners who need to learn or get up to speed on the latest developments in this field.

Special Features

Live Webcast - Simultaneous live webcast of the San Francisco session is available for individual viewing. Webcast participants will receive streaming audio and/or video of the program, view and print the Course Handbook, and have the ability to submit questions electronically.
 
For more information click on the Live Webcast link in the Related Items box.

Special Bonus to all Registrants

All attendees receive a complimentary copy of PLI's comprehensive Course Handbook. This softcover, bound volume was written to augment this program and to stand alone as a permanent reference. PLI's Course Handbooks represent the definitive thinking of the nation's finest legal minds, and are often the standard reference in the field.

Please Note: Webcast attendees will receive a downloadable version of the Handbook one business day prior to the program.

PLI Group Discounts

Groups of 4-14 from the same organization, all registering at the same time, for a PLI program scheduled for presentation at the same site, are entitled to receive a group discount. For further discount information, please contact membership@pli.edu or call (800) 260-4PLI.

PLI Can Arrange Group Viewing to Your Firm

Contact the Groupcasts Department via email at groupcasts@pli.edu for more details.

Cancellations

All cancellations received 3 business days prior to the program will be refunded 100%. If you do not cancel within the allotted time period, payment is due in full. You may substitute another individual to attend the program at any time.

Schedule

Morning Session:  9:00 a.m. - 12:30 p.m.

9:00  Program Overview

Jose A. Esteves

9:15  IP Monetization Techniques and Valuation: Overview and Current Issues

Overview of IP valuation methodologies

• Pros and cons to each methodology
• Current issues and trends
• Practical considerations

Overview of IP Monetization; techniques to be discussed include:

• IP-collateralized loans and securitizations
• Royalty monetizations and revenue interests
• Technology spin-outs
• Patent sales/monetization
• Sale-and-license-back transactions
• Litigation financing
• Recent developments and trends

Richard Conroy, Jose A. Esteves

10:15  Networking Break

10:30  Current Developments in Patent and Technology Monetization

• Current state of the patent monetization marketplace
• Leveraging IP value in corporate M&A and JV transactions
• Recent developments and trends in technology spin-outs/value extraction

Ron Laurie
 
11:30  Patent Law Developments Relating to IP Monetization; Patent Law Reform

Summary of recent case law developments impacting patent monetization, including with respect to:

• Bilski/Scope of patentable subject matter
• Obviousness
• Patent exhaustion
• Injunctive relief
• Enforcement/declaratory judgments
• Damages
• Current issues and trends
• Overview of Patent Law Reform

Taraneh Maghamé, Joseph Yang

12:30  Lunch Break

Afternoon Session:  1:45 p.m. - 5:00 p.m.

1:45  Trademark/Brand Monetization

• Overview of Trademark/Brand monetization techniques
• Current issues and trends
• Recent legal developments relating to trademark monetization

Sally M. Abel, David Ruder

2:45  Networking Break

3:00  "In-house" Panel on IP Monetization

• In-house perspectives on IP monetization
• Practical pointers for in-house counsel and IP managers
• Interactive Q&A with audience

Bernard "Barney" J. Cassidy, Suzanne Harrison, David Hetzel, Damon C. Matteo

4:00  "Aggregators and Intermediaries" Panel on IP Monetization

• Perspectives from aggregators and intermediaries on IP monetization
• Observations on current state of the market and trends
• Practical pointers on monetizing IP
• Interactive Q&A with audience

Robert Aronoff, Kevin Barhydt, Peter D. Holden, Vincent Pluvinage

5:00  Adjourn

Faculty

Chairperson(s)

Jose A. Esteves, Skadden, Arps, Slate, Meagher & Flom LLP

Speaker(s)

Sally M. Abel, Fenwick & West LLP
Robert Aronoff, Managing Director, Pluritas
Kevin Barhydt, Vice President, Head of Acquisitions, Intellectual Ventures
Bernard "Barney" J. Cassidy, Executive Vice President & General Counsel, Tessera Inc.
Richard Conroy, Director - Valuation, Capstone Valuation Services, LLC
Suzanne Harrison, Co-Founder & CEO, Gathering 2.0
David Hetzel, Director, IP Transactions, MDb IP Licensing, Motorola, Inc.
Peter D. Holden, Ph.D., Partner & Head - IP Investment Group, Coller Capital
Ron Laurie, Managing Director, Inflexion Point Strategy, LLC
Taraneh Maghamé, Law Offices of Taraneh Maghamé
Damon C. Matteo, Vice President & Chief Intellectual Property Officer, PARC (Palo Alto Research Center)
Vincent Pluvinage, Ph.D., Head of Strategic Acquisitions and Private Equity, Intellectual Ventures
David Ruder, Vice President, Business Development, RPX Corporation
Joseph Yang, PatentEsque Law Group, LLP

Program Attorney(s)

John M. Mola, Practising Law Institute

CLE Credit

Travel Information

San Francisco Seminar Location

PLI California Center, 685 Market Street, San Francisco, California 94105. (415) 498-2800.

San Francisco Hotel Accommodations

The Palace Hotel, 2 New Montgomery Street, San Francisco, California 94105. Call (800) 917-7456 seven days a week from 6:00 am to 12:00 am (PDT) and mention you are attending this program at Practising Law Institute to receive the preferred rate. For online reservations, go to www.sfpalace.com/pli to receive the preferred rate.

Due to high demand we recommend reserving hotel rooms as early as possible.