IP Monetization 2009

Overview

Why You Should Attend

Intellectual property ("IP") comprises some of the most valuable commercial assets in today's economy.  Companies and investors are increasingly seeking ways to monetize IP assets, with the current economic environment intensifying these efforts.  IP Monetization 2009 is designed to help both those new to, and those already involved in, IP monetization get up to date on this important topic, including timely updates on the latest trends and developments.

IP monetization techniques will be explained, current trends and developments will be reviewed in depth, and important recent case law developments will be analyzed.  Additionally, attendees will learn the various ways in which IP is valued and receive valuable practical insights from both in-house and IP marketplace participants.

What You Will Learn

• Learn the various IP monetization techniques
• Discover the current trends and developments in IP monetization
• Learn about relevant recent case law developments
• Learn the methodologies for valuing IP
• Gain valuable insights and tips from both "in-house" lawyers and IP managers, from IP aggregators and from intermediaries such as IP brokers and investment bankers

Who Should Attend

In-house corporate, financing and IP counsel, corporate IP and knowledge managers, financing professionals, as well as practitioners who need to learn or get up to speed on the latest developments in this field.

Special Features

Live Webcast - Simultaneous live webcast of the San Francisco session is available for individual viewing. Webcast participants will receive streaming audio and/or video of the program, view and print the Course Materials, and have the ability to submit questions electronically.

For more information click on the Live Webcast link in the Related Items box.

Cancellations

All cancellations received 3 business days prior to the program will be refunded 100%. If you do not cancel within the allotted time period, payment is due in full. You may substitute another individual to attend the program at any time.

Schedule

Morning Session: 9:00 a.m. - 12:30 p.m.

9:00  Program Overview

Jose A. Esteves

9:15  Overview of IP Monetization Techniques

Monetization techniques to be discussed include:

• IP-collateralized loans and securitizations
• Royalty monetizations and revenue interests
• Technology spin-outs
• Patent sales/monetization
• Sale-and-license-back transactions
• Litigation financing

Jose A. Esteves

10:15  Networking Break

10:30  Current Developments in Patent and Technology Monetization

• Current state of the patent monetization marketplace
• Leveraging IP value in corporate M&A and JV transactions
• Recent developments in technology spin-outs/value extraction

Ron Laurie

11:30  Patent Law Developments Relating to IP Monetization; Monetization of Trademarks

Summary of recent case law developments impacting patent monetization, including with respect to:

• Scope of patentable subject matter
• Obviousness
• Patent exhaustion
• Injunctive relief
• Enforcement/declaratory judgments
• Damages
• Overview of trademark/brand monetization
• Current issues and trends
• Case study

David Ruder, Joseph Yang

12:30  Lunch Break

Afternoon Session: 1:45 p.m. - 5:00 p.m.

1:45  Valuation of IP

• Overview of IP valuation methodologies
• Pros and cons to each methodology
• Current issues and trends
• Practical considerations
• Academic research perspectives on IP valuation

Prof. Stuart Graham, Justin Lewis

2:45  Networking Break

3:00  "In-house" Panel on IP Monetization

• In-house perspectives on IP monetization
• Practical pointers for in-house counsel and IP managers
• Interactive Q&A with audience

Alan H. Haggard, David Hetzel, Duane Valz

4:00  "Aggregators and Intermediaries" Panel on IP Monetization

• Perspectives from aggregators and intermediaries on IP monetization
• Observations on current state of the market
• Practical pointers on monetizing IP
• Interactive Q&A with audience

John Amster, Kevin Barhydt, Suzanne Harrison, Kent Richardson

5:00  Adjourn

Faculty

Chairperson(s)

Jose A. Esteves, Skadden, Arps, Slate, Meagher & Flom LLP

Speaker(s)

John Amster, Co-CEO, RPX Corporation
Kevin Barhydt, Vice President, Head of Acquisitions, Intellectual Ventures
Prof. Stuart Graham, Ph.D., Kauffman Foundation Fellow; Assistant Professor, Strategic Management, UC Berkeley Law School; College of Management, Georgia Institute of Technology
Alan H. Haggard, Vice President of Patent and IP Development, Rambus Inc.
Suzanne Harrison, Co-Founder & CEO, Gathering 2.0
David Hetzel, Director, IP Transactions, MDb IP Licensing, Motorola, Inc.
Ron Laurie, Managing Director, Inflexion Point Strategy, LLC
Justin Lewis, Director, Ocean Tomo, LLC
Kent Richardson, GM ThinkFire Silicon Valley, ThinkFire Services USA Ltd.
David Ruder, Vice President, Business Development, RPX Corporation
Duane R. Valz, Former VP and Associate General Counsel-Global Patents, Yahoo! Inc., Chadbourne & Park LLP
Joseph Yang, PatentEsque Law Group, LLP

Program Attorney(s)

John M. Mola, Practising Law Institute

CLE Credit

Travel Information

San Francisco Seminar Location

PLI California Center, 685 Market Street, San Francisco, California 94105. (415) 498-2800.

San Francisco Hotel Accommodations

The Palace Hotel, 2 New Montgomery Street, San Francisco, California 94105. Call (800) 917-7456 seven days a week from 6:00 am to 12:00 am (PDT) and mention you are attending this program at Practising Law Institute to receive the preferred rate. For online reservations, go to www.sfpalace.com/pli to receive the preferred rate.

Due to high demand we recommend reserving hotel rooms as early as possible.