Information Technology Law Institute 2009: Web 2.0 and the Future of Mobile Computing: Privacy, Blogs, Data Breaches, Advertising, and Portable Information Systems

Overview

Why You Should Attend

Society is rapidly transitioning to Web 2.0 with an increasing reliance on mobile devices, including iPhones, BlackBerrys, and Treos. The legal issues that formerly related only to the Internet now must be considered in the context of the constantly changing world of mobile computing. This is a program for those who must stay current on Web 2.0 legal issues. At this year’s Information Technology Law Institute, you will learn about hot button legal issues including protecting trademarks on Web 2.0, the best information security and privacy practices, how to negotiate Web 2.0 deals, social networks and blogs, and advertising in the mobile world.

What You Will Learn

• Laws that impact the use of mobile devices for communicating with consumers
• Key negotiation issues in business transactions for mobile platforms
• Opportunities and liabilities surrounding social networks, blogs, and mobile devices
• The continuing battle over use of key words and meta-tags
• Best practices as to privacy and data security
• Content distribution in the mobile and wireless universe
• The future of advertising and product placement

Who Should Attend

This program is aimed at technology and intellectual property lawyers, in-house counsel and outside counsel, and all lawyers who need to be on the cutting edge of legal changes in IT law. Business professionals, computer professionals and information managers who need to keep up-to-date with the dramatic changes in this area will also find this program valuable.

Special Features

Live Webcast - Simultaneous live webcast of the San Francisco, April 2-3, 2009, session is available for individual viewing. Webcast participants will receive streaming audio and/or video of the program, view and print the Course Handbook, and have the ability to submit questions electronically.

For more information click on the Live Webcast link in the Related Items box.

Special Bonus to all Registrants

PLI XChange - Online learning and collaboration service.
 
As a registrant to this program, you will have access to PLI XChange, our cutting edge "business social network," prior to, during, and after your participation. PLI XChange benefits:

1. Ability to learn and communicate with program faculty prior to the program date.
2. Networking and peer learning opportunities with fellow attendees.
3. Read course materials and other relevant information prior to program.
4. Ask questions prior to the program to get a better sense of what will be presented at the program.
5. Access a web site that will have the most current and relevant news, information and legal analysis within the particular practice area that corresponds to the program.
6. Ability to ask questions after the program and further develop relationships established at the program.
7. Identify new potential career opportunities.

Course Handbook

All attendees will receive a complimentary copy of PLI's comprehensive Course Handbook. This softcover, bound volume was written to augment the program and to stand alone as a permanent reference. PLI's Course Handbooks represent the definitive thinking of the nation's finest legal minds, and are often the standard reference in the field.

Please Note: Webcast attendees will receive a downloadable version of the Handbook one business day prior to the program.

PLI Group Discounts

Groups of 4-14 from the same organization, all registering at the same time, for a PLI program scheduled for presentation at the same site, are entitled to receive a group discount.  For further discount information, please contact membership@pli.edu or call (800) 260-4PLI.

PLI Can Arrange Group Viewing to Your Firm

Contact the Groupcasts Department via email at groupcasts@pli.edu for more details.

Cancellations

All cancellations received 3 business days prior to the program will be refunded 100%. If you do not cancel within the allotted time period, payment is due in full. You may substitute another individual to attend the program at any time.

Schedule

Please plan to arrive with enough time to register before the conference begins. A continental breakfast will be available upon your arrival.

Day One: 9:00 a.m. - 5:00 p.m.

Morning Session: 9:00 a.m. - 12:30 p.m.

9:00  Introduction

Peter Brown, Leonard T. Nuara

9:15  Mobile Devices as Information Systems

• “Traditional” mobile usage: Communications between individuals; communications between advertisers and individuals; location-based (Bluetooth) communications
• Mobile device as miniature computer: Website browsing; mobile websites (banking, mobile commerce); ease of use plus widespread accessibility 
• Laws that impact companies’ abilities to use mobile devices for communicating and interacting with consumers

Liisa M. Thomas

10:15  Social Networks and Blogs 

• User-generated content and posts - risks and liabilities
• Blogs in the news - evolving legal issues
• The government reacts - legislation and enforcement 
• Predicting the future - new website features and trends

Lori E. Lesser

11:15  Break

11:30  Entertainment and Games on Web 2.0 

• What’s hot in entertainment and games on Web 2.0
• Ensuring state and federal compliance for online promotional games, sweepstakes and contests
• Content distribution in the mobile and wireless universe
• Update on user-generated content and copyright issues
• Unique legal issues with virtual worlds and MMO games

Gabriel H. Karp

12:30  Lunch

Afternoon Session: 1:45 p.m. - 5:00 p.m.

1:45  Privacy, Information Security and Data Breaches

• Understanding Web 2.0 and mobile device offerings: Who uses them and for what purposes? 
• Understanding vulnerabilities of Web 2.0 and mobile devices
• How to address those vulnerabilities 
• How information security and data breach plans and procedures can address these new vulnerabilities 
• “Old” privacy principles applied to Web 2.0 and mobile device users

Henry L. Judy, Thomas M. Laudise

2:45  Ethical Issues and Web 2.0

• Overview of confidentiality obligations and inadvertent disclosure issues
• Common errors lawyers make using technological tools involving confidentiality
• Web 2.0 issues: How using social networks and blogs can create an attorney/client relationship and/or malpractice claims
• Web 2.0 issues: How using social networks and blogs can present character and fitness issues, constitute the unauthorized practice of law, and run afoul of advertising restrictions
• How to use the Internet (and other resources) to find the answers to ethics issues when they arise

Jeremy Feinberg, David A. Lewis

3:45  Break

4:00  Mobile Advertising and Web 2.0

• Advertising techniques used on the Internet
• Advertising and product placement in virtual worlds 
• The future of advertising with advanced technologies

Linda A. Goldstein

5:00  Adjourn

Day Two: 9:00 a.m. - 12:15 p.m.

9:00  Information Technology Litigation

• The continuing battle over the use of key words and meta-tags
• Housing discrimination claims reach the Internet 
• The defense of defamation claims under the Communications Decency Act
• Does trademark protection extend to distinctive sounds on the Internet?
• Defending copyright infringement claims and recovering attorney fees for a successful defense
• Joint and several liability under the Copyright Act

Ian C. Ballon, Peter Brown

10:00  Business Transactions for Mobile Platforms

• Single and multi-platform content licenses 
• Joint ventures between content owners, advertisers and mobile platforms/carriers 
• Mobile advertising inventory aggregation and representation deals 
• User interaction with and integration into entertainment content 
• iPhone and android application development
• SMS campaigns and promotions

Thomas A. Guida, Leonard T. Nuara

11:00  Break

11:15  Protection of Trademarks in a Web 2.0 World

• Monitoring the Internet: Best practices after Tiffany v. eBay 
• User-generated content - blogs, fan sites, and more - affecting trademarks
• DMCA take-down letters - appropriate for trademark issues? 
• Real trademarks in virtual worlds - protection strategies for new media 
• What trademark owners need to know about domain names, including developments at ICANN

Kathleen E. McCarthy; Heather J. McDonald

12:15  Adjourn

Faculty

Co-Chair(s)

Peter Brown, Baker & Hostetler LLP
Leonard T. Nuara, Greenberg Traurig, LLP

Speaker(s)

Ian C. Ballon, Greenberg Traurig, LLP
Jeremy R. Feinberg, Statewide Special Counsel for Ethics, NYS Office of Court Administration
Linda A. Goldstein, Manatt, Phelps & Phillips, LLP
Thomas A. Guida, Loeb & Loeb LLP
Henry L. Judy, K&L Gates
Gabriel H. Karp, Executive Vice President, General Counsel, ePrize
Thomas M. Laudise, Greenberg Traurig LLP
Lori E. Lesser, Simpson Thacher & Bartlett LLP
David A. Lewis, Proskauer Rose LLP
Kathleen E. McCarthy, King & Spalding LLP
Heather J. McDonald, Baker & Hostetler LLP
Liisa M. Thomas, Winston & Strawn LLP

Program Attorney(s)

Tamara C. Kiwi, Program Attorney, Practising Law Institute

CLE Credit

Travel Information

New York City Seminar Location

PLI New York Center, 810 Seventh Avenue at 53rd Street (21st floor), New York, New York 10019. Message Center, program days only: (212) 824-5733.

New York City Hotel Accommodations

The New York Hilton & Towers, 1335 Avenue of the Americas, New York, NY 10019. 1 block from PLI Center. Reservations 1-800-HILTONS or, 1-877-NYC-HILT. Please mention that you are booking a room under the Practising Law Institute Corporate rate and the Client File # is N495741. Reservations on line at www.hilton.com and enter the same Client File # in the Corporate ID # field to access Practising Law Institute rates.

The Warwick New York Hotel, 65 West 54th Street New York, NY 10019. 1 block from PLI Center. Reservations 800-223-4099 or, hotel direct 212-247-2700. Please mention that you are booking a room under the Practising Law Institute Corporate rate. Reservations on line at www.warwickhotelny.com Click reservations in menu bar on left. Select desired dates. In 'Special Rates' drop down window select Corporate Rate. In 'Rate Code' enter PLIN. Click search and select desired room type and rate plan. Or, you may email reservation requests to: res.ny@warwickhotels.com.