Technology and Entertainment Convergence 2008: Business and Legal Issues for the Next Stage of "Technotainment"

Overview

Why You Should Attend

The convergence of entertainment and technology has affected every aspect of the entertainment industry and significant portions of the technology sector. This full-day program will explore new content distribution and delivery mediums and media, delve into licensing and merchandising techniques, and analyze erupting copyright and trademark litigation, as well as glean the latest trends in converged entertainment.

What You Will Learn

• New technologies affecting content distribution and delivery
• Recent licensing and merchandising trends, the legal issues raised by such trends, and how the deals have changed to address the new issues
• Issues for user-generated content
• The continuing effect of Grokster on deal-making and content delivery
• Social networking sites and business strategies for ISPs to minimize potential issues
• Brand integration and product placement trends, including branding on the Internet, controlling sales of counterfeit goods on the Internet, and domain name issues
• Competing rights between rights owners and content users
• Issues raised by virtual worlds and virtual property

Who Should Attend

Both in-house counsel and law firm attorneys who counsel television, radio, video, film, entertainment, interactive media, telecommunications, Internet or gaming companies. Attorneys who practice in copyright, trademark, licensing, merchandising and litigation should attend this important new PLI program.

Special Features

Live Webcast - Simultaneous live webcast of the September 17, 2008 San Francisco session is available for individual viewing. Webcast participants will receive streaming audio and/or video of the program, view and print the Course Handbook, and have the ability to submit questions electronically.

For more information click on the link to the Live Webcast  at the top of the page.

PLI Can Arrange Group Viewing to Your Firm

Contact the Groupcasts Department via email at groupcasts@pli.edu for more details.

Special Bonus to all Registrants

All attendees will receive a complimentary copy of PLI's comprehensive Course Handbook. This softcover, bound volume was written to augment the program and to stand alone as a permanent reference. PLI's Course Handbooks represent the definitive thinking of the nation's finest legal minds, and are often the standard reference in the field.

Please Note: Webcast attendees will receive a downloadable version of the Handbook one business day prior to the program.

PLI Group Discounts

Groups of 4-14 from the same organization, all registering at the same time, for a PLI program scheduled for presentation at the same site, are entitled to receive a group discount.  For further discount information, please contact membership@pli.edu or call (800) 260-4PLI.

Cancellations

All cancellations received 3 business days prior to the program will be refunded 100%. If you do not cancel within the allotted time period, payment is due in full. You may substitute another individual to attend the program at any time.

Schedule

Please plan to arrive with enough time to register before the conference begins. A continental breakfast will be available upon your arrival.

Morning Session: 9:00 a.m. - 12:30 p.m.

9:00  Program Overview

Leonard T. Nuara

9:15  Setting the Stage: New Technologies and New Entertainment Challenges

The evolution of entertainment from a primarily broadcast and single channel system to an interactive, participatory and multi-channel system

• Time shifting, place shifting, and device shifting 
• Emerging business models 
• Changes in the music industry: self-publishing and distribution; broadcast music licenses and royalties-on-air radio, webcasts, and other digital audio transmissions 
• Changes in industries exploiting the moving image: new media challenges; distribution models for online video content

Seth A. Metsch, Jeffrey D. Neuburger

10:15  User-Generated Content (“UGC”): Copyright Issues in a “Do It Yourself” World

• Fair use in UGC: content industry principles and fair use principles
• Disconnect between copyright law and mass perception of copyright 
• DMCA in user-content based world 
• Filtering content, users and locations: who decides and how much?

Andrew C. DeVore, Stanley Pierre-Louis

11:15  Break

11:30  Litigating in the Converged World: When DRM Fails and Consumers Overreach

• Anti-circumvention provisions of the DMCA
• Reconciling First Amendment rights, UGC and content control 
• The overuse of fair use
• “Take-down” tips and trips under DMCA, including the Perfect 10 litigations

Toby M.J. Butterfield, Lance Koonce

12:30  Lunch

Afternoon Session: 1:45 p.m. - 5:00 p.m.

1:45  Branding and Rights of Publicity Developments in the Digital World

• Tools for protecting the celebrity’s fame and fortune 
• Fans gone wild: when grateful appreciation turns to unfair exploitation
• Controlling sales of counterfeit goods on the Internet
• Domain name issues for content providers

Marc Perman, Edward H. Rosenthal

2:45  Break

3:00  Licensing and Merchandising Digital Content 

• Cutting-edge licensing issues in various fields of entertainment, particularly in new media, new delivery platforms and new technologies
• How deals have changed to address these new issues

Mary K. Braza, Michael J. Mellis

4:00  Second Life: The Virtual World with Real Opportunities and Real Issues

• Is there a there there? 
• The future of the 3-D interface
• Acquisition and exploitation of property in virtual worlds: do you really own that? Can the vendor really extinguish your property?
• Governance in virtual worlds: are technical controls sufficient? Should your client “Click to Agree”? Can you enforce the terms of service? 
• Enforcement of IP rights 
• Policing challenges

Shane M. McGee, Leonard T. Nuara

5:00  Adjourn

Faculty

Co-Chair(s)

Leonard T. Nuara, Greenberg Traurig, LLP

Speaker(s)

Mary K. Braza, Foley & Lardner LLP
Toby M. J. Butterfield, Cowan, DeBaets, Abrahams & Sheppard LLP
Andrew C. DeVore, DeVore & DeMarco LLP
Lance Koonce, Davis Wright Tremaine LLP
Shane M. McGee, Sonnenschein Nath & Rosenthal LLP
Michael J. Mellis, Senior Vice President and General Counsel, MLB Advanced Media, L.P.
Seth A. Metsch, Digital Media Counsel, Legal & Business Affairs, A&E Television Networks
Jeffrey D. Neuburger, Proskauer Rose LLP
Marc Perman, VP, Director of Client Marketing, IMG / Art+Commerce
Stanley Pierre-Louis, Vice President and Associate General Counsel, Intellectual Property & Content Protection, Viacom Inc.
Edward H. Rosenthal, Frankfurt Kurnit Klein & Selz, P.C.

Program Attorney(s)

John M. Mola, Practising Law Institute

CLE Credit

Travel Information

New York City Seminar Location

PLI New York Center, 810 Seventh Avenue at 53rd Street (21st floor), New York, New York 10019. Message Center, program days only: (212) 824-5733.

New York City Hotel Accommodations

Due to high demand and limited inventory in NYC, we recommend reserving hotel rooms as early as possible.

The New York Hilton & Towers, 1335 Avenue of the Americas, New York, NY 10019. 1 block from PLI Center. Reservations 1-800-HILTONS or, 1-877-NYC-HILT. Please mention that you are booking a room under the Practising Law Institute Corporate rate and the Client File # is N495741. Reservations on line at www.hilton.com and enter the same Client File # in the Corporate ID # field to access Practising Law Institute rates.

The Warwick Hotel, 65 West 54th Street New York, NY 10019. 1 block from PLI Center. Reservations 800-223-4099 or, hotel direct 212-247-2700. Please mention that you are booking a room under the Practising Law Institute Corporate rate. Reservations on line at www.warwickhotelny.com Click reservations in menu bar on left. Select desired dates. In 'Special Rates' drop down window select Corporate Rate. In 'Rate Code' enter PLIN. Click search and select desired room type and rate plan. Or, you may email reservation requests to: res.ny@warwickhotels.com