Seminar  Seminar

Social Media 2014: Addressing Corporate Risks


Why you should attend

Did you know that Facebook now has well over one billion monthly active users? (By contrast, the entire population of the United States is 314 million people.) Or that Facebook accounts for over ten percent of all U.S. web traffic? And that over 300 million photographs are posted to Facebook each day? Or that Twitter users are expected to send over 146 billion tweets during 2013? And that over six billion hours of video are viewed each month on YouTube, almost an hour for every person on Earth?

Facebook, Foursquare, Google+, LinkedIn, Pinterest, Tumblr, Twitter, YouTube and other social media sites are transforming not only the daily lives of consumers, but also how companies interact with consumers. Indeed, even the largest, most conservative blue-chip corporations have begun to embrace social media; one study revealed that, of the Fortune Global 100, 82% had Twitter accounts; 74% had a presence on Facebook; and 79% had a YouTube channel; these numbers will only increase over time. Many marketing professionals view social media as the single greatest marketing tool to have emerged in this century.

However, along with the exciting new marketing opportunities presented by social media comes challenging new legal issues. In seeking to capitalize on the social media gold rush, is your company taking the time to identify and address the attendant legal risks? The good news is that, merely by undertaking simple, low-cost precautions, companies seeking to use social media can significantly reduce their potential liability exposure.

Please join us as leading practitioners and industry experts explore the cutting-edge legal concerns emerging from social media, and provide practical solutions and real-world insights to assist you in tackling these concerns.

What you will learn

  • Social media: how it works, and why it is transforming the business world
  • Drafting and updating social media policies
  • User-generated content and related IP concerns
  • Ensuring protection under the CDA’s Safe Harbor
  • Legal issues in connection with online data harvesting
  • Online marketing: new opportunities, new risks
  • Privacy law considerations
  • Practical tips for handling real-world issues

Special Feature

In-house panel of social media lawyers to address hot issues and provide creative solutions

Who should attend

In-house counsel and outside counsel, and business professionals who need to be on the cutting edge of the legal issues surrounding uses of new social media.



9:00 Introduction
Speakers: John F. Delaney

9:15 Friending, Tagging and Tweeting: Social Media Overview
Speakers: John F. Delaney

10:15 User-Generated Content: Liability Concerns and Safe Harbors
Speakers: Jeffrey D. Neuburger

11:15 Break

11:30 Drafting and Updating Social Media Policies and Guidelines
Speakers: Christine E. Lyon

12:30 Lunch

1:30 Privacy Issues in the Social Media and Mobile Apps Era
Speakers: Lisa J. Sotto

2:30 Everyone's Doing It, But Is It Legal? Web Scraping and Online Data Harvesting
Speakers: Dale M. Cendali, Anthony J. Dreyer

3:30 Break

3:45 A View from the Trenches: Hot Issues, Creative Solutions
Speakers: Mark Bisard, Tim Browne, Rashmi Chandra, Brian R. Chase, Kathryn L. Ossian, Ari Shahdadi, Brad Young

Program Attorney(s)
Tamara C. Kiwi ~ Program Attorney, Practising Law Institute

New York City Seminar Location

PLI New York Center
, 1177 Avenue of the Americas, (2nd floor), entrance on 45th Street, New York, New York 10036. Message Center, program days only: (212) 824-5733.

New York City Hotel Accommodations

Crowne Plaza Times Square Manhattan, 1605 Broadway (at 48th Street), New York, NY 10019 (212) 977-4000. When calling, mention Practising Law Institute. You can also make reservations online to access PLI's rates.

The Muse, 130 West 46th Street, New York, NY 10036.  Please call reservations at 1-800-546-7866. When calling, please mention Practising Law Institute.  You can also book online at https://gc.synxis.com/rez.aspx?Hotel=26750&Chain=10179&promo=PRLW.

Millennium Broadway Hotel, 145 West 44th Street, New York, NY 10036. Please call reservations at 1-800-622-5569.  When calling, please mention Practising Law Institute.  You can also book online at https://gc.synxis.com/rez.aspx?Hotel=11533&Chain=5303&promo=PLAW.

Hyatt Times Square, 135 W. 45th Street, New York, NY 10036. For reservations, please call (646) 364-1234. When calling mention rate code CR56218 or Practising Law Institute.

PLI seminars qualify for credit in all states that require mandatory continuing legal education for attorneys. Please be sure to check with your state.

Please check the Credit Information box to the right of each product description for credit information specific to your state.

Special Note: In New York, newly admitted attorneys may receive CLE credit only for attendance at "transitional" programs during their first two years of admission to the Bar. Non-traditional course formats such as on-demand web programs or recorded items, are not acceptable for CLE credit. Experienced attorneys may choose to attend and receive CLE credit for either a transitional course or for one geared to experienced attorneys.  All product types, including on-demand web programs and recorded items, are approved for experienced attorneys.

Please Note: The State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement. PLI programs may qualify for credit based on the requirements outlined in the MCLE Regulations and Ariz. R. Sup. Ct. Rule 45.

If you have already received credit for attending some or the entire program, please be aware that state administrators do not permit you to accrue additional credit for repeat viewing even if an additional credit certificate is subsequently issued.

Credit will be granted only to the individual on record as the purchaser unless alternative arrangements (prearranged groupcast) are made in advance.

Item# 50857
Location:  New York, NY
We are sorry, but this program is no longer available for purchase online. For more information please call our Customer Service Department at (800) 260-4PLI.

Seminar attendance includes course handbook and associated course materials. A downloadable course handbook will also be available several days prior to the program start for your review.