Seminar  Seminar

Social Media 2014: Addressing Corporate Risks


Why you should attend

Did you know that Facebook now has well over one billion monthly active users? (By contrast, the entire population of the United States is 314 million people.) Or that Facebook accounts for over ten percent of all U.S. web traffic? And that over 300 million photographs are posted to Facebook each day? Or that Twitter users are expected to send over 146 billion tweets during 2013? And that over six billion hours of video are viewed each month on YouTube, almost an hour for every person on Earth?

Facebook, Foursquare, Google+, LinkedIn, Pinterest, Tumblr, Twitter, YouTube and other social media sites are transforming not only the daily lives of consumers, but also how companies interact with consumers. Indeed, even the largest, most conservative blue-chip corporations have begun to embrace social media; one study revealed that, of the Fortune Global 100, 82% had Twitter accounts; 74% had a presence on Facebook; and 79% had a YouTube channel; these numbers will only increase over time. Many marketing professionals view social media as the single greatest marketing tool to have emerged in this century.

However, along with the exciting new marketing opportunities presented by social media comes challenging new legal issues. In seeking to capitalize on the social media gold rush, is your company taking the time to identify and address the attendant legal risks? The good news is that, merely by undertaking simple, low-cost precautions, companies seeking to use social media can significantly reduce their potential liability exposure.

Please join us as leading practitioners and industry experts explore the cutting-edge legal concerns emerging from social media, and provide practical solutions and real-world insights to assist you in tackling these concerns.

What you will learn

  • Social media: how it works, and why it is transforming the business world
  • Drafting and updating social media policies
  • User-generated content and related IP concerns
  • Ensuring protection under the CDA’s Safe Harbor
  • Legal issues in connection with online data harvesting
  • Online marketing: new opportunities, new risks
  • Privacy law considerations
  • Practical tips for handling real-world issues

Special Feature

In-house panel of social media lawyers to address hot issues and provide creative solutions

Who should attend

In-house counsel and outside counsel, and business professionals who need to be on the cutting edge of the legal issues surrounding uses of new social media.

Please plan to arrive with enough time to register before the conference begins. A networking breakfast will be available upon your arrival.

Morning Session: 9:00 a.m. - 12:30 p.m.

9:00 Introduction

John F. Delaney

9:15 Friending, Tagging and Tweeting: Social Media Overview

  • Social media: what it is, how it works, and why it is transforming the business world
  • Facebook, Twitter and the growth of social media platforms
  • Corporate uses of blogs and social networks
  • To monitor or not to monitor?
  • Online contracting hurdles to building your company’s social media presence
  • Key case law developments

John F. Delaney

10:15 User-Generated Content: Liability Concerns and Safe Harbors

  • IP infringement, defamation and other risks raised by user-generated content
  • Taking advantage of the DMCA and CDA safe harbors from liability
  • Rough waters: important limitations on safe harbor protections
  • Key lessons from the emerging body of user-generated content case law
  • Obtaining rights to user-generated content

Jeffrey D. Neuburger

11:15 Networking Break

11:30 Drafting and Updating Social Media Policies and Guidelines

  • Is your company’s social media policy compliant with employment laws?
  • Limits on regulating employees’ social networking activities
  • Key legislative and case law developments
  • Recent NRLB guidance
  • Drafting tips in preparing social media policies

Christine E. Lyon

12:30 Lunch

Afternoon Session: 1:30 p.m. - 5:00 p.m.

1:30 Privacy Issues in the Social Media and Mobile Apps Era

  • Privacy law trends of which your company needs to be aware
  • Online behavioral advertising: staying out of trouble
  • Geo-location tracking and other mobile issues
  • Social listening

Lisa J. Sotto

2:30 Everyone’s Doing It, But Is It Legal? Web Scraping and Online Data Harvesting

  • Understanding the potential legal risks
  • Key case law developments
  • Risk mitigation strategies and emerging best practices

Dale M. Cendali, Anthony J. Dreyer

3:30 Networking Break

3:45 A View From the Trenches: Hot Issues, Creative Solutions

  • Leaders in the social media field share their experiences in addressing potential liability concerns
  • Practical tips for handling real-world issues
  • Cutting-edge trends and emerging risks: what to watch out for

Kathryn L. Ossian (Moderator); Mark Bisard, Tim Browne, Rashmi Chandra, Brian R. Chase, Ari Shahdadi, Brad Young

5:00 Adjourn

5:00 Networking Cocktail Reception

Chairperson(s)
John F. Delaney ~ Morrison & Foerster LLP
Moderator(s)
Kathryn L. Ossian ~ Ossian Law P.C.
Speaker(s)
Mark Bisard ~ Vice President & Senior Counsel, American Express - General Counsel's Office - Cyberlaw Unit
Tim Browne ~ Associate Vice President, Legal & Business Affairs, National Basketball Association
Dale M. Cendali ~ Kirkland & Ellis LLP
Rashmi Chandra ~ Counsel, Intellectual Property & Information Technology, Aetna Inc.
Brian R. Chase ~ General Counsel, Foursquare Labs, Inc.
Anthony J. Dreyer ~ Skadden, Arps, Slate, Meagher & Flom LLP
Christine E. Lyon ~ Morrison & Foerster LLP
Jeffrey D. Neuburger ~ Proskauer Rose LLP
Ari Shahdadi ~ General Counsel, Tumblr
Lisa J. Sotto ~ Hunton & Williams LLP
Brad Young ~ Corporate Counsel, IP & Litigation, TripAdvisor LLC
Program Attorney(s)
Tamara C. Kiwi ~ Program Attorney, Practising Law Institute

New York City Seminar Location

PLI New York Center
, 1177 Avenue of the Americas, (2nd floor), entrance on 45th Street, New York, New York 10036. Message Center, program days only: (212) 824-5733.

New York City Hotel Accommodations

Crowne Plaza Times Square Manhattan, 1605 Broadway (at 48th Street), New York, NY 10019 (212) 977-4000. When calling, mention Practising Law Institute. You can also make reservations online to access PLI's rates.

The Muse, 130 West 46th Street, New York, NY 10036.  Please call reservations at 1-800-546-7866. When calling, please mention Practising Law Institute.  You can also book online at https://gc.synxis.com/rez.aspx?Hotel=26750&Chain=10179&promo=PRLW.

Millennium Broadway Hotel, 145 West 44th Street, New York, NY 10036. Please call reservations at 1-800-622-5569.  When calling, please mention Practising Law Institute.  You can also book online at https://gc.synxis.com/rez.aspx?Hotel=11533&Chain=5303&promo=PLAW.

Hyatt Times Square, 135 W. 45th Street, New York, NY 10036. For reservations, please call (646) 364-1234. When calling mention rate code CR56218 or Practising Law Institute.

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Please check the Credit Information box to the right of each product description for credit information specific to your state.

Special Note: In New York, newly admitted attorneys may receive CLE credit only for attendance at "transitional" programs during their first two years of admission to the Bar. Non-traditional course formats such as on-demand web programs or recorded items, are not acceptable for CLE credit. Experienced attorneys may choose to attend and receive CLE credit for either a transitional course or for one geared to experienced attorneys.  All product types, including on-demand web programs and recorded items, are approved for experienced attorneys.

Please Note: The State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement. PLI programs may qualify for credit based on the requirements outlined in the MCLE Regulations and Ariz. R. Sup. Ct. Rule 45.

If you have already received credit for attending some or the entire program, please be aware that state administrators do not permit you to accrue additional credit for repeat viewing even if an additional credit certificate is subsequently issued.

Credit will be granted only to the individual on record as the purchaser unless alternative arrangements (prearranged groupcast) are made in advance.

Item# 50857
Location:  New York, NY
We are sorry, but this program is no longer available for purchase online. For more information please call our Customer Service Department at (800) 260-4PLI.

Seminar attendance includes course handbook and associated course materials. A downloadable course handbook will also be available several days prior to the program start for your review.