Seminar  Seminar

Information Technology Law Institute 2013: Privacy and Cybersecurity, Mobile Advertising, Digital Distribution, Social Media and the Third Industrial Revolution


Why you should attend

Virtually every American business has turned to technology to improve efficiency and deliver new, Internet-based services or information.  The fastest growing companies in our troubled economy are the technology innovators.  Every lawyer in this rapidly changing economy must understand the legal issues raised by technology.  However, when technological changes outpace the law, lawyers are forced to apply decades old laws to ideas and inventions that weren’t even conceivable when such laws were enacted.  Practitioners must understand and appreciate the intersection of these two seemingly divergent forces in order to advise clients on these issues.

This is a program for those who are called upon to lead their clients through the legal and practical minefields of cutting-edge technology issues.  It will give you the information necessary to keep up with the rapidly evolving landscape.

What you will learn

  • How hackers attack corporate computer systems and how to protect against them
  • Addressing critical issues in privacy and data security, including Big Data
  • How Google, Facebook and other social networks have become development platforms for advertising and new services
  • What you need to know about social media on mobile devices and small(er) screens
  • How digital distribution is transforming IP distribution
  • Legislative changes and recent cases concerning e-discovery
  • How technology is creating the Third Industrial Revolution
Special Feature
  • One full hour of Ethics credit

Who should attend

This program is designed for technology and IP lawyers, in-house counsel and outside counsel, and all lawyers who need to be on the cutting edge of legal changes in IT law.  Business professionals, computer professionals and information managers who need to keep up-to-date with the dramatic changes in this area will also find this program valuable.

Day One:  9:00 a.m. - 5:00 p.m.

Morning Session:  9:00 a.m. - 12:45 p.m.

9:00  Introduction

Peter Brown, Marc S. Roth 

9:15  Counterfeits and the Internet: Stopping the Flood

  • What is the scope of the counterfeit problem? 
  • The legacy of Tiffany v. eBay
  • Successful legal strategies to stop counterfeiters in court
  • How to stop counterfeits at the border

Deborah Greaves, Heather J. McDonald

10:15  The Cybersecurity Risks to Business, Governments and Individuals

  • Who are the hackers attacking our tech infrastructure?
  • What are the techniques used to penetrate organizations?
  • What regulatory and industry initiatives are fighting this threat?
  • What legal strategies can stop this threat to business and individuals?

Joseph V. DeMarco, Kimberly Kiefer Peretti, Nubiaa Shabaka

11:30  Break

11:45  Why Privacy and Data Security Should Be At the Top of Every Business Agenda

  • What is Big Data? What are the business and legal issues?
  • Recent regulatory and private action trends and developments
  • Privacy issues in the mobile space
  • What is the future of Do Not Track?
  • Update on data breaches, HIPAA, COPPA and EU Data Protection

Andrew S. Reiskind, Lisa J. Sotto

12:45  Lunch

Afternoon Session:  1:45 p.m. - 5:00 p.m.

1:45  How Technology Is Creating the Third Industrial Revolution and Techniques to Finance New Businesses

  • The transformative potential of goods created with 3D printers
  • Using technology to "print" samples, custom goods and replacement parts
  • Using crowd-sourcing to "out innovate" China
  • Micro and group financing techniques
  • The tools developed in Facebook and LinkedIn create group financing opportunities

Peter Brown, John C. Yates

2:45  Current Trends in IT Litigation and E-Discovery 

  • Data breaches and the litigation response
  • Protecting content and copyrights on the Internet
  • The EU cases which will impact every major U.S. software company
  • How predictive sampling may change e-discovery

Steven V. Hunter, Peter J. Pizzi

3:45  Break

4:00  Legal Ethics in the Era of iPads, Cloud Computing and Facebook

  • Ethical concerns in using cloud computing applications
  • Managing ethical risks of Software as a Service (SaaS)
  • Mobile devices and apps:  issues of client confidentiality
  • Facebook, Twitter and the modern jury trial

Vincent J. Syracuse, James Q. Walker

5:00  Adjourn

Day Two:  9:00 a.m. - 12:15 p.m.

Morning Session:  9:00 a.m. - 12:15 p.m.

9:00   Advertising Beyond the Web: Opportunities and Challenges for Mobile Devices, Tablets and Other Technology

  • How do traditional advertising rules apply to wireless devices?
  • What issues are raised by consumers interacting with ads?
  • What are the top concerns of regulators?

Lesley Fair, Marc S. Roth

10:00  Social Media Leaps to the Small(er) Screen

  • What issues arise when social media sites are accessed on mobile devices
  • What are the advantages and risks associated with geo-location functionality?
  • Is advertising on social media sites possible on devices?
  • Applicability of COPPA to mobile devices.  What do the FTC’s recent proposed revisions mean for mobile social media sites
  • Special privacy issues to consider
  • Bullying through social media:  schools and parents respond and litigation follows

Joseph J. Lewczak, Sofia Rahman

11:00  Break

11:15  The Innovative Influence of Digital Distribution for Books, Music, Films, Television, Videos and Other Content

  • How digital distribution is transforming intellectual property distribution
  • The threat of free/pirated downloads -- and how much do they matter?
  • The critical content issues behind Viacom v. YouTube
  • Economic benefits from digital distribution: who, when and how much
  • USA v. Apple, et al (SDNY) -- the latest in the landmark antitrust action against NY book publishers and Apple

Devereux Chatillon, Kenneth M. Kaufman

12:15  Adjourn

Co-Chair(s)
Peter Brown ~ Peter Brown & Associates
Marc S. Roth ~ Manatt Phelps & Phillips LLP
Speaker(s)
Devereux Chatillon ~ Owner, Devereux Chatillon, Esq., Digital and IP Attorney
Joseph V. DeMarco ~ DeVore & DeMarco LLP
Lesley Fair ~ Bureau of Consumer Protection, Federal Trade Commission
Deborah Greaves ~ General Counsel, True Religion Brand Jeans
Steven V. Hunter ~ Quarles & Brady LLP
Kenneth M. Kaufman ~ Manatt, Phelps & Phillips, LLP
Joseph J. Lewczak ~ Davis & Gilbert LLP
Heather J. McDonald ~ Baker & Hostetler LLP
Kimberly Kiefer Peretti ~ Alston & Bird LLP
Peter J. Pizzi ~ Connell Foley LLP
Sofia S. Rahman ~ Director and Associate General Counsel, Social Media, Citigroup Inc.
Andrew S. Reiskind ~ Managing Counsel Privacy & Data Protection, MasterCard Worldwide
Nubiaa Shabaka ~ Morgan Stanley
Lisa J. Sotto ~ Hunton & Williams LLP
Vincent J. Syracuse ~ Tannenbaum Helpern Syracuse & Hirschtritt, LLP
James Q. Walker ~ Richards Kibbe & Orbe LLP
John C. Yates ~ Morris, Manning & Martin, LLP
Program Attorney(s)
Tamara C. Kiwi ~ Program Attorney, Practising Law Institute
New York City Seminar Location

PLI New York Center, 810 Seventh Avenue at 53rd Street (21st floor), New York, New York 10019. Message Center, program days only: (212) 824-5733.

New York City Hotel Accommodations

The New York Hilton & Towers1335 Avenue of the Americas, New York, NY 10019. 1 block from PLI Center. Reservations 1-800-HILTONS or, 1-877-NYC-HILT. Please mention that you are booking a room under the Practising Law Institute Corporate rate and the Client File # is 0495741. You can also make reservations online to access Practising Law Institute rates.

The Warwick New York Hotel, 65 West 54th Street New York, NY 10019. 1 block from PLI Center. Reservations 800-223-4099 or, hotel direct 212-247-2700. Please mention that you are booking a room under the Practising Law Institute Corporate rate. Reservations on line at www.warwickhotelny.com Click reservations in menu bar on left. Select desired dates. In 'Special Rates' drop down window select Corporate Rate. In 'Rate Code' enter PLIN. Click search and select desired room type and rate plan. Or, you may email reservation requests to: res.ny@warwickhotels.com

Sheraton New York Hotel & Towers, 811 7th Avenue, New York, NY 10019, 1-800-325-3535 or (212) 581-1000. When calling, please mention Practising Law Institute and mention SET#311155. You may also book online.

PLI's live programs are approved in all states that require mandatory continuing legal education for attorneys, except Arizona. Please be sure to check with your state for details.


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Special Note: In New York, newly admitted attorneys may receive CLE credit only for attendance at "transitional" programs during their first two years of admission to the Bar. Non-traditional course formats such as on-demand web programs or recorded items, are not acceptable for CLE credit. Experienced attorneys may choose to attend and receive CLE credit for either a transitional course or for one geared to experienced attorneys.  All product types, including on-demand web programs and recorded items, are approved for experienced attorneys.

Please note: The State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement.

If you have already received credit for attending some or the entire program, please be aware that state administrators do not permit you to accrue additional credit for repeat viewing even if an additional credit certificate is subsequently issued.

Credit will be granted only to the individual on record as the purchaser unless alternative arrangements (prearranged groupcast) are made in advance.

Item# 42097
Location:  New York, NY
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Seminar attendance includes course handbook and associated course materials. A downloadable course handbook will also be available several days prior to the program start for your review.