Why you should attend
What you will learn
Day 1 - Overview of Entertainment Law Issues; Television, Video & User-Generated Content; Videogames & Computer Entertainment
The morning session will address high-level issues in entertainment industry transactions and will cover legal and business issues and emerging trends in the television and video industries, including recent developments involving online video and user-generated content. The afternoon session will sort out the parties to game development deals and their respective interests, take a look at key negotiating issues from both sides of the table, and conclude with a mock negotiation of a development deal between a game developer and a game publisher.
Day 1 Evening Session - Building an Entertainment Law Practice; Ethics
The evening session will feature a panel addressing how to develop and grow an entertainment law practice. Thereafter, ethical considerations in the practice of entertainment law will be examined (
one full hour of ethics credit).
Special Feature
Network at the cocktail reception on the evening of Day 1, sponsored by
SESAC.
Who should attend
Day 1 - Overview of Entertainment Law Issues; Television, Video & User-Generated Content; Videogames & Computer Entertainment; Building an Entertainment Law Practice; Ethics
Morning Session: 9:00 a.m. - 12:30 p.m.
9:00 Introduction & Overview of Entertainment Law Issues
Kenneth M. Kaufman, Howard Siegel
9:15 Television, Video & User-Generated Content
- Overview of the television and video marketplace
- Acquisition of underlying rights
- Option agreements
- Life story rights
- Structuring the acquisition of rights (licenses, assignments, and works made for hire)
- Copyright termination issues
- Production, financing and distribution agreements
- Co-productions and joint ventures
- Cable and pay television productions
- Talent agreements
- Special issues in reality TV productions
- Advertising and product placement
- Music rights for television productions
- Key issues involving user-generated content
- Online video and the impact of digital media on traditional business models
- Trends and future outlook
Vernon G. Chu, Carlos Gutierrez, Kenneth M. Kaufman
10:45
Networking Break
11:00
Television, Video & User-Generated Content (Continued)
Vernon G. Chu, Carlos Gutierrez, Kenneth M. Kaufman
12:30
Lunch
Afternoon Session: 1:45 p.m. - 5:00 p.m.
1:45
Videogames & Computer Entertainment
- Meet the parties to the deal
- IP interests in a game - who owns what at the end of the day?
- Treatment of third-party IP in videogames
- Third-party properties
- Third-party technology - tools - middleware - engines
- Treatment of Developer’s tools and tech in game development deals
- Retention and reuse by Developer - non-compete issues
- Rights to further use by Publisher, and further compensation to Developer
- Hot-button issues in game development contract negotiations
- IP Reps - risk allocation in the patent, trademark and copyright areas
- Mock negotiation of a simple deal
- Online and social gaming: treatment of user identifiable information, special considerations for children, COPPA, what’s current at the FTC?
- What belongs in a well constructed Privacy Policy?
- The DMCA and user-generated content: navigating the safe harbor
Jim Charne (Moderator); S. Gregory Boyd, James Alan Cook, Dona J. Fraser, Dan Offner, Adam Sultan
3:30
Networking Break
3:45
Videogames & Computer Entertainment (Continued)
Jim Charne (Moderator); S. Gregory Boyd, James Alan Cook, Dona J. Fraser, Dan Offner, Adam Sultan
5:00
Cocktail Reception provided by SESAC
Evening Session: 6:00 p.m. - 8:00 p.m.
6:00
Building an Entertainment Law Practice
- How do you gain enough knowledge and experience starting out in entertainment law?
- What you need to know about different fields of entertainment law
- Practicing entertainment law in a secondary market versus a primary market
- Developing an entertainment practice in challenging economic times
- General entertainment practitioner versus a specialty practice in entertainment law
- Serving in non-lawyer roles for clients
- Fee arrangements
- Current issues in entertainment law practice
Rosemary Carroll; Kirk T. Schroder
7:00
Ethics
- Recent developments in professional responsibility and discipline, e.g., ABA “ethics 20/20” rule changes, multijurisdictional and multidisciplinary practice, entity representation, disclosure of client misconduct
- Conflicts of interest for entertainment lawyers and waivers
- Practicing law in the electronic age - the interface of ethical rules with new technology, e.g., protecting confidential communications and the Internet, metadata discovery and computer experts
- Fees
- Good practice guidelines - tips for avoiding legal malpractice and discipline
Jack P. Sahl
8:00
Adjourn
Co-Chair(s)
Moderator(s)
Speaker(s)
Dona J. Fraser ~ Director, Privacy Online, Entertainment Software Rating Board
Carlos Gutierrez ~ VP Business Affairs and Legal, 3net, a joint venture of Discovery Communications, Sony and IMAX
Jack P. Sahl ~ Professor of Law and Faculty Director, Miller-Becker Center for Professional Responsibility - University Of Akron School Of Law
Adam Sultan ~ General Counsel and SVP, Business and Legal Affairs, Head of Product Acquisition, Licensing and Strategic Partnerships, Majesco Entertainment Company
Program Attorney(s)
New York City Seminar Location
PLI New York Center, 810 Seventh Avenue at 53rd Street (21st floor), New York, New York 10019. Message Center, program days only: (212) 824-5733.
New York City Hotel Accommodations
The New York Hilton & Towers1335 Avenue of the Americas, New York, NY 10019. 1 block from PLI Center. Reservations 1-800-HILTONS or, 1-877-NYC-HILT. Please mention that you are booking a room under the Practising Law Institute Corporate rate and the Client File # is 0495741. You can also
make reservations online to access Practising Law Institute rates.
The Warwick New York Hotel, 65 West 54th Street New York, NY 10019. 1 block from PLI Center. Reservations 800-223-4099 or, hotel direct 212-247-2700. Please mention that you are booking a room under the Practising Law Institute Corporate rate. Reservations on line at www.warwickhotelny.com Click reservations in menu bar on left. Select desired dates. In 'Special Rates' drop down window select Corporate Rate. In 'Rate Code' enter PLIN. Click search and select desired room type and rate plan. Or, you may email reservation requests to: res.ny@warwickhotels.com
Sheraton New York Hotel & Towers, 811 7th Avenue, New York, NY 10019, 1-800-325-3535 or (212) 581-1000. When calling, please mention Practising Law Institute and mention SET#311155. You may also book
online.
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Special Note: In New York, newly admitted attorneys may receive CLE credit only for attendance at "transitional" programs during their first two years of admission to the Bar. Non-traditional course formats such as on-demand web programs or recorded items, are not acceptable for CLE credit. Experienced attorneys may choose to attend and receive CLE credit for either a transitional course or for one geared to experienced attorneys. All product types, including on-demand web programs and recorded items, are approved for experienced attorneys.
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