Why you should attend
Companies are fighting harder than ever for market share, in a fast-changing landscape increasingly dominated by social networks and other new media outlets and under the watchful eyes of competitors and regulators determined t to prevent unfair and deceptive advertising. This advanced-level program will provide you with the practical skills you need to navigate the minefields in this landscape. Led by an all-star faculty of experts, this program has been completely revised for 2013.
What you will learn
- Pinterest and other new fronts in the social media revolution; lessons for clearing and conducting your client’s next advertising campaign
- Do’s and don’ts of “crowdsourced” advertising
- Enforcement priorities: Will the FTC continue its crackdown on national advertisers? Where will the NAD choose to focus its monitoring program? What’s next for regulation of advertising to children?
- A view from the bench on advertising litigation in federal court
Who should attend
Firm attorneys, in-house counsel, marketing executives, and allied professionals who practice in the fields of advertising, media, communications, trademark, and consumer protection law will benefit from this program.
9:00 Opening Remarks and Introduction
Jeremy Feigelson, Randi W. Singer
9:15 FTC, NAD, CARU: Year in Review & Enforcement Priorities
- Latest developments on advertising disputes at the NAD and NARB
- FTC consumer protection enforcement priorities in 2013
- The effectiveness of NAD referrals to the FTC
Mary Engle, Andra Dallas, Rebecca Griffith
Moderator: Randi W. Singer
10:30 Networking Break
10:45 Social Media and Mobile Location Awareness
- What you need to know about mobile location awareness
- Privacy implications of location awareness advertising
- Updates in the realm of social media and mobile application
Cillian Keiran, Gary Kibel, Michael Muse
Moderator: Jeremy Feigelson
11:45 Clearing and Conducting an Ad Campaign
- Pinterest issues
- Practicalities of clearing an ad
- Making the call: Would you clear this ad?
- Issues unique to mobile advertising
- Learn practical tips from a hypothetical ad campaign
Shawn Flowers, Scott Schreiber, Maureen C. Weiss, Po Yi
Moderator: Randi Singer
Afternoon Session: 1:45 p.m. - 5:00 p.m.
1:45 Coordinating an International Ad Campaign: Views from Across the Pond
- Legal pitfalls and considerations when running an international ad campaign
- Privacy issues abroad
Andrea E. Berner, Stephen Kline
Moderator: Randi W. Singer
2:45 Ethics in Advertising
- The client wants you to vet an ad that references a competitor…sort of…The substantiation test you need to advocate for Client A could disadvantage Client B in a different matter. How do you handle this situation?
- E-discovery ethical challenges and more
- Latest guidance on the ethical issues affecting advertising lawyers in 2013
Ashima A. Dayal, Paul R. Tremblay
Moderator: Jeremy Feigelson
3:45 Networking Break
4:00 Perspectives of a New Judge
- Practice tips straight from the bench
- Strategies for presenting advertising issues in court
Hon. Paul A. Engelmayer, Jeremy Feigelson, Randi W. Singer
Andrea E. Berner
~ General Counsel and Vice President of Business Affairs, Miss Universe L.P., LLP
~ Senior Staff Attorney, Children's Advertising Review Unit, Council of Better Business Bureaus, Inc.
Hon. Paul A. Engelmayer
~ United States District Judge, United States District Court, Southern District of New York
Mary K. Engle
~ Associate Director, Division of Advertising Practices, Bureau of Consumer Protection, Federal Trade Commission
~ Staff Attorney, National Advertising Division, Council of Better Business Bureaus, Inc.
~ Senior Counsel, Privacy and Regulatory Matters, Omnicom Media Group
~ Vice President, Senior Counsel, Saatchi & Saatchi North America, Inc.
Paul R. Tremblay
~ Clinical Professor of Law and Law Fund Research Scholar, Boston College Law School
Maureen C. Weiss
~ Vice President and Legal Counsel, Estee Lauder Companies, Inc.
~ Vice President and Chief Advertising Counsel, American Express Travel Related Services, Co., Inc.
New York City Seminar Location
PLI New York Center, 810 Seventh Avenue at 53rd Street (21st floor), New York, New York 10019. Message Center, program days only: (212) 824-5733.
New York City Hotel Accommodations
The New York Hilton & Towers
1335 Avenue of the Americas, New York, NY 10019. 1 block from PLI Center. Reservations 1-800-HILTONS or, 1-877-NYC-HILT. Please mention that you are booking a room under the Practising Law Institute Corporate rate and the Client File # is 0495741. You can also make reservations
online to access Practising Law Institute rates.
The Warwick New York Hotel, 65 West 54th Street New York, NY 10019. 1 block from PLI Center. Reservations 800-223-4099 or, hotel direct 212-247-2700. Please mention that you are booking a room under the Practising Law Institute Corporate rate. Reservations on line at www.warwickhotelny.com Click reservations in menu bar on left. Select desired dates. In 'Special Rates' drop down window select Corporate Rate. In 'Rate Code' enter PLIN. Click search and select desired room type and rate plan. Or, you may email reservation requests to: firstname.lastname@example.org
Sheraton New York Hotel & Towers
, 811 7th Avenue, New York, NY 10019, 1-800-325-3535 or (212) 581-1000. When calling, please mention Practising Law Institute and mention SET#311155. You may also book online
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Special Note: In New York, newly admitted attorneys may receive CLE credit only for attendance at "transitional" programs during their first two years of admission to the Bar. Non-traditional course formats such as on-demand web programs or recorded items, are not acceptable for CLE credit. Experienced attorneys may choose to attend and receive CLE credit for either a transitional course or for one geared to experienced attorneys. All product types, including on-demand web programs and recorded items, are approved for experienced attorneys.
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