Why you should attend
This year’s program is completely revised to include today’s major legal and business issues in the convergence of entertainment and technology. The program brings together a faculty of experienced in-house lawyers, law firm attorneys and senior business executives on the cutting edge of this burgeoning practice. The expert faculty explores distribution of digital content to Apps; advertising and privacy issues in social media; social and mobile games’ legal and business issues; union and guild issues for content on the internet and mobile devices; social media issues for employers; and recent key cases involving convergence issues. Be sure that you are on top of all of the developments and burning legal issues at the intersection of technology and entertainment! You will learn what you need to know to maintain your practice edge by attending this one-day “Technotainment” program.
What you will learn
- New technologies behind App distribution and related issues and approaches
- Targeted and behavioral advertising issues in social media, including privacy
- Legal issues in social media for hiring and managing employees
- Social and mobile games’ business models and legal rights and licenses
- Potential exposure for cloud services, mobile providers and new technologies
- SAG-AFTRA, Writers Guild and Directors Guild key terms and entertainment agreements for new media
- Circuit splits in digital entertainment cases
- Trends in litigation over Terms of Use and other online agreements and licenses
Who should attend
Both in-house counsel and law firm attorneys who work in or with television, radio, video, film, entertainment, technology, interactive media, telecommunications, Internet or game companies. Attorneys who practice in copyright, trademark, licensing, merchandising, advertising and litigation will master cutting edge issues at this important program.
Morning Session: 9:00 a.m. - 12:30 p.m.
9:00 Program Overview
Cydney A. Tune
9:15 Distributing Digital Content Through Smartphone Apps: Managing Risk and Reward
- Review of underlying technology behind app distribution - backend servers and thin clients
- The War of Ecosystems: iOS, Android™, Windows® Phone, RIM, and Amazon™
- Application Publisher Agreements and understanding the rules of the game
- Multi-territory payment and tax issues
- Managing distribution rights across territories and exclusivities
- Understanding privacy and security risks
- The patent environment in the smart device space
Franklin Fink, James Hsu, Mary Newcomer Williams
10:15 Social Media - Legal Implications for Hiring and Managing Employees
Various legal and practical issues surface with the convergence of social media and the workplace. As entertainment and technology employers strive to protect their intellectual property and legitimate business interests, they risk running afoul of employee privacy interests, the National Labor Relations Act and state and federal anti-discrimination laws. We will look at issues arising out of the use of social media by employees and the role of the internet and social media in employee recruiting and selection.
Thomas N. Makris, Lisa Paul
11:15 Networking Break
11:30 Tracking, Behavioral Advertising and Other Privacy Issues in Social Media: The Benefits and Risks of Targeted Ads
The ability for companies to provide targeted ads to consumers can be the difference between sales and no sales. However, despite the efficacy of targeted ads, they raise privacy concerns when consumers believe they have received targeted ads without consumer consent. Over the past 12 months, over 100 class actions have been filed across the country involving consumers privacy concerns with targeted ads. Does your company use Flash® cookies? Have your vendors added data tags to your website or mobile applications? Have you used widgets in your marketing campaign, or Twitter™, or Facebook™? If the answer to any of these questions is yes, then you will want to hear the latest developments from the business perspective as well as understand the environment insofar as class action litigation in the courts, and regulatory oversight by the FTC, FCC, self regulatory bodies and litigation currently pending in over twelve jurisdictions involving over 117 class actions.
Liat Cohen, Dominique R. Shelton
12:30 Lunch Break
Afternoon Session: 1:45 p.m. - 5:00 p.m.
1:45 The Legal and Business Framework of Social and Mobile Games
A look at the top line legal and business issues for the life cycle of social and mobile games. Issues include rights in the game idea, business models, engaging a developer, software licenses, sweepstakes and contests, virtual currency, and taxes.
E.J. Fournier, Douglas Reilly, Steve Ross, Russell (Rusty) Weiss
2:45 The Unions and Guilds Have Staked Their Claim in the New World
What are the consequences for you and your client? After a quick introduction to the labor unions that occupy the space, we’ll review the key terms of the SAG-AFTRA (actors), WGA (writers) and DGA (directors) entertainment production agreements for the internet and mobile devices. Other topics that will be addressed include “advertainment”, use of clips, and distribution on the internet as a secondary market.
Sallie C. Weaver
3:45 Networking Break
4:00 Trends in Techno-Entertainment Litigation
- Exposure for cloud services, mobile providers and new and emerging technologies
- Circuit splits and forum shopping in digital entertainment cases
- Notice and takedown, federal exemptions and trends in secondary copyright and trademark liability and under the CDA
- Domain name seizures and other remedies in the absence of SOPA or PIPA
- Strategies to win privacy and advertising class action suits
- Trends in litigation over Terms of Use and online contracts and licenses
Ian C. Ballon
5:00 Adjourn
Chairperson(s)
Speaker(s)
Liat Cohen ~ Attorney, The Law Offices of Liat Cohen
Franklin Fink ~ Head of Business Affairs, Global Partner and Application Development, Nokia, Inc.
James Hsu ~ Senior Corporate Counsel, Zynga Inc.
Lisa Paul ~ VP, Human Resources Business Partner and Talent Management, Flextronics
Program Attorney(s)
John M. Mola ~ Director of California Operations, Practising Law Institute
San Francisco Seminar Location
PLI California Center, 685 Market Street, San Francisco, California 94105. (415) 498-2800
San Francisco Hotel Accommodations
The Palace Hotel, 2 New Montgomery Street, San Francisco, California 94105. Call (800) 917-7456 seven days a week from 6:00 am to 12:00 am (PDT) and mention you are attending this program at Practising Law Institute to receive the preferred rate. For online reservations, go to www.sfpalace.com/pli to receive the preferred rate.
Due to high demand we recommend reserving hotel rooms as early as possible.
PLI programs qualify for credit in all states that require mandatory continuing legal education for attorneys. Please be sure to check with your state and the credit calculator to the right for details.
Please check the CLE Calculator above each product description for CLE information specific to your state.
Special Note: In New York, newly admitted attorneys may receive CLE credit only for attendance at "transitional" programs during their first two years of admission to the Bar. Non-traditional course formats such as on-demand web programs or recorded items, are not acceptable for CLE credit. Experienced attorneys may choose to attend and receive CLE credit for either a transitional course or for one geared to experienced attorneys. All product types, including on-demand web programs and recorded items, are approved for experienced attorneys.
Please Note: The State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement. PLI programs may qualify for credit based on the requirements outlined in the MCLE Regulations and Ariz. R. Sup. Ct. Rule 45.
If you have already received credit for attending some or the entire program, please be aware that state administrators do not permit you to accrue additional credit for repeat viewing even if an additional credit certificate is subsequently issued.
Credit will be granted only to the individual on record as the purchaser unless alternative arrangements (prearranged groupcast) are made in advance.