Special Topics in Internet Marketing

Recorded on: Mar. 22, 2011

Running Time: 01:06:11

Transcript
Overview
Faculty

Full Transcript:

Transcripts of selected programs may be accessed by Privileged Members. If you are a member, please log in. If you are not a member, please consider having your firm join. Or become an Individual Member.

To access the streaming media of this presentation, please purchase the corresponding seminar segment.

Taken from the Web Program Hot Topics in Advertising Law 2011 recorded March, 2011 in New York.

Lecture Topics [01:06:11]

Special Topics in Internet Marketing [01:06:11]

Recent developments in keyword advertising including Rosetta Stone v. Google
Challenges in promotions
Affiliate advertising programs

The purchase price of this segment includes the following article from the Course Handbook available online:

Bloggers and Affiliates Beware: FTC Warns, Then Fires
Thomas Cohn
Congress Passes S. 3386 Restore Online Shoppers' Confidence Act, Venable LLP Online Advertising Alert, December, 2010
Thomas Cohn
Negative Options: A Report by the Staff of the FTC's Division of Enforcement
Thomas Cohn
Federal Trade Commission Press Release: FTC Targets Weight-Loss Marketers' Allegedly Bogus 'Free' Sample Offers, February 9, 2009
Thomas Cohn
Rosetta Stone Ltd. v. Google Inc., 1:09-cv-00736-GBL-TCB (E.D. VA)
Randi W. Singer
Special Topics in Internet Marketing (PowerPoint Slides)
Thomas Cohn

Presentation Material

Special Topics in Internet Marketing
Tsan Abrahamson
Special Topics in Internet Marketing
Thomas Cohn, Robert Brauneis

Transcript FAQ's

How Can I Access Transcripts?
You must be a Member in good standing.
Can I access the Video?
Yes, you can access the video if you have the Adobe Flash plugin installed. Click on the video camera icon when you mouse over each paragraph. The media will begin playback at that point.
Can I get CLE credit?
Yes, you can get CLE credit by watching the full web segment and your time will be tracked in six minute intervals (like any other PLI Web Segment). Please note: CLE credit will not be granted for only reading the transcript.

FOLLOW PLI:

TRUSTe European Safe Harbor certification

Practice Areas

Location

Credit Type

Format

Practice Areas

Credit Type

Format

Specialty

Practice Areas

Format

Subscriptions

Transcript

Special Topics in Internet Marketing

Full Transcript:

Transcripts of selected programs may be accessed by Privileged Members. If you are a member, please log in. If you are not a member, please consider having your firm join. Or become an Individual Member.

To access the streaming media of this presentation, please purchase the corresponding seminar segment.


	Practice Areas Accounting Banking Corporate & Securities Employment ERISA Ethics/Professional Responsibility Health Care Intellectual Property International Litigation Patent Pro Bono Professional Skills Real Estate Tax Location New York, NY San Francisco, CA Chicago, IL Washington, DC Columbus, OH Credit Type Elimination of Bias Ethics General Professional Practice Skills Format Groupcasts Seminars Webcasts One-Hour Briefings


	Practice Areas Accounting Banking Bankruptcy & Restructuring Corporate & Securities Employment ERISA Ethics/Professional Responsibility Intellectual Property International Litigation Patent Pro Bono Professional Skills Real Estate Tax Credit Type Elimination of Bias Ethics General Practice Management Professional Practice Professionalism Skills Substance Abuse Trial Format Audio Download (MP3) Web Segments Video Download (MP4) On-Demand Web Programs DVD Videos Audio CDs Audio Only Web Programs PLI Mobile CLE App Specialty eMentor Transcripts


	The Exam Live Courses Homestudy Course Testimonials FAQ's For Engineers & Scientists


	Securities Law Practice Center Patent Law Practice Center PLI Librarian