transcript   Transcript

Rights of Publicity Licensing

Recorded on: Feb. 27, 2012
Running Time: 01:02:20

Full Transcript:



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Taken from the Web Program Advanced Licensing Agreements 2012 recorded February, 2012 in San Francisco.

Lecture Topics  [01:02:20]

Rights of Publicity Licensing  [01:02:20]

I. Licensing Issues in the Life Sciences Industry

Topics will vary from city to city, but may include:

  • Research plan
  • Due diligence
  • Transitioning pharmaceutical products/programs
  • Monetary considerations (e.g., royalties, product returns, etc.)
  • IP rights considerations (e.g., ownership, licenses, retained rights, patent term extensions)
  • Clinical stage vs. commercialized products
  • Government rights and approvals (e.g., march-in rights, clinical trials, FDA approvals)
  • Deal structures and governance

II. Rights of Publicity Licensing

  • “Natural” v. statutory rights
  • Lifetime v. postmortem rights
  • Rights of publicity in “identifiable objects” symbolizing a persona
  • Rights of publicity releases
  • Liability for violating a right of publicity
  • Differences compared to copyrights and rights of privacy
The purchase price of this segment includes the following article from the Course Handbook available online:
  • Key Considerations in License Agreements Specific to the Life Sciences Industry
    Elaine C. Stracker, Ph.D., J.D., Catherine A. Sazdanoff, Marya Postner, Lila W. Hope, Ph.d.
  • An Overview of Life Science License Agreements
    Cheryl V. Reicin
  • Advanced Licensing Questions and the Right of Publicity in the Internet Age
    Mark G. Tratos
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