Preview of Coming Attractions: Neuromarketing

Recorded on: Mar. 12, 2012

Running Time: 01:31:04

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Taken from the Web Program Hot Topics in Advertising Law 2012 recorded March, 2012 in New York.

Lecture Topics [01:31:04]

Preview of Coming Attractions: Neuromarketing [01:31:04]

New trends in measuring consumer reaction
What is neuromarketing and how is it used?
Monitoring social media sites
Legal issues raised by new practices

The purchase price of this segment includes the following article from the Course Handbook available online:

Neuromarketing for Lawyers
Randi W. Singer

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Preview of Coming Attractions: Neuromarketing

Full Transcript:

Transcripts of selected programs may be accessed by Privileged Members. If you are a member, please log in. If you are not a member, please consider having your firm join. Or become an Individual Member.

To access the streaming media of this presentation, please purchase the corresponding seminar segment.


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