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Distributing Digital Content Through Smartphone Apps: Managing Risk and Reward

Recorded on: Sep. 20, 2012
Running Time: 00:56:35

Full Transcript:


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Taken from the Web Program Technology and Entertainment Convergence 2012: Hot Business and Legal Issues in "Technotainment" recorded September, 2012 in San Francisco.

Lecture Topics  [00:56:35]

Distributing Digital Content Through Smartphone Apps: Managing Risk and Reward  [00:56:35]
  • Review of underlying technology behind app distribution - backend servers and thin clients
  • The War of Ecosystems: iOS, Android™, Windows® Phone, RIM, and Amazon™
  • Application Publisher Agreements and understanding the rules of the game
  • Multi-territory payment and tax issues
  • Managing distribution rights across territories and exclusivities
  • Understanding privacy and security risks
  • The patent environment in the smart device space
The purchase price of this segment includes the following article from the Course Handbook available online:
  • Blogging and Social Networking: Current Legal Issues
    Cydney A. Tune

Presentation Material

  • Distributing Digital Content Through Smartphone Apps: Managing Risk and Reward
    Franklin Fink
Speaker(s)
Franklin Fink ~ Head of Business Affairs, Global Partner and Application Development, Nokia, Inc.
James Hsu ~ Senior Corporate Counsel, Zynga Inc.
Mary Newcomer Williams ~ Associate General Counsel, Microsoft Corporation
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