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Convergence of Mainstream Businesses and CleanTech; the Business Case for Sustainability and Cost Reduction, and the Role of IP

Recorded on: Feb. 25, 2012
Running Time: 01:01:55

Full Transcript:


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Taken from the Web Program Green Technology Law and Business 2012: Strategies for Investment and IP Protection, and What Mainstream Companies Need to Know About Using CleanTech recorded February, 2012 in New York.

Lecture Topics  [01:01:55]

Convergence of Mainstream Businesses and CleanTech; the Business Case for Sustainability and Cost Reduction, and the Role of IP  [01:01:55]
  • Energy efficiency in internal operations
  • Water scarcity and quality, and solutions
  • How is the water problem also an energy problem?
  • Supply chain sustainability and Wal-Mart and other requirements
  • Why many Green technologies are IT-enabled technologies
  • Strategies for uses of cleantech by mainstream companies to reduce costs
  • What is the role of IP in innovation, licensing and collaborative ventures?
  • Offensive and defensive IP in GreenTech
The purchase price of this segment includes the following article from the Course Handbook available online:
  • Water Is an Energy Problem Too
    William A. Tanenbaum
  • How to Use Contracts to Use Green IT and Green Outsourcing to Increase Energy Efficiency and Reduce Costs and Manpower
    William A. Tanenbaum
  • Remanufacturing: Environmental Sustainability and the Patent Aspects of Upgrading Products to Add New Functionality
    William A. Tanenbaum
  • Memorandum: Investments in Alternative Energy Projects Through Flip Partnerships
    William A. Tanenbaum, Sydney E. Unger
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