Building Your Brand through Social Media

Recorded on: Oct. 13, 2011

Running Time: 01:18:17

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Taken from the Web Program Corporate Counsel Institute 2011 recorded October, 2011 in New York.

Lecture Topics [01:18:17]

Building Your Brand through Social Media [01:18:17]

An overview of the latest platforms, technologies, and trends in social media, including user demographics
Targeting the optimal platforms on which to promote your brand
Techniques for building brand loyalty and engaging your user community
The benefits of avid use of social media in business, including global market research
Strategies for avoiding pitfalls in social media use and for correcting missteps
Prioritizing and addressing social media enforcement issues efficiently

The purchase price of this segment includes the following article from the Course Handbook available online:

Building Your Brand Through Social Media
Brian J. Winterfeldt

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Building Your Brand through Social Media

Full Transcript:

Transcripts of selected programs may be accessed by Privileged Members. If you are a member, please log in. If you are not a member, please consider having your firm join. Or become an Individual Member.

To access the streaming media of this presentation, please purchase the corresponding seminar segment.


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