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Intellectual Property Law Institute 2013

Seminar  Seminar

PLI’s Intellectual Property Law Institute is a “must-attend” program for IP lawyers. This program provides a complete analysis of key events in all areas of IP, providing updates on cases, legislation and government agency developments that IP lawyers need to know. A highlight of the program will be a panel of in-house IP counsel from prominent companies discussing the many facets of current interest for dealing with IP and suggesting ...

Technology and Entertainment Convergence 2013: Hot Business and Legal Issues in "Technotainment"

Seminar  Seminar

This year’s program includes today’s major legal and business issues in the convergence of entertainment and technology. The program brings together a faculty of experienced in-house lawyers, law firm attorneys and senior business executives on the cutting-edge of this burgeoning practice.The expert faculty will address recent litigation and key cases involving convergence issues, such as the myriad of issues raised by new platforms and new technologies, ...

Building a Law Department IP Licensing Program 2013: Driving Shareholder Value

Seminar  Seminar

The role of the law department in managing the IP assets of a company is expanding in new and challenging ways.  Whether driven by shareholder activism or Board of Director or C-suite pressure, companies are increasingly looking for new methods to extract value from their intellectual property portfolio.  Innovative law departments have a rare opportunity to provide corporate leadership by developing revenue-generating patent licensing programs ...

Advertising Law Institute 2013

Seminar  Seminar

Companies are always looking for new and creative ways to reach their consumers efficiently and effectively. Combined with the new opportunities digital media affords, the legal risks and pitfalls can seem endless. In this program, attendees will hear from leaders in the industry about the legal requirements for conducting interactive advertising campaigns. From sweepstakes and contest laws, to endorsements and testimonial restrictions, mobile and ...

Outsourcing 2013: Sourcing Critical Services

Seminar  SeminarGroupcast  Groupcast

The year 2013 brings new risks and new opportunities for companies sourcing or providing critical services, including information technology, finance and accounting, human resources, facilities management, analytics and other critical non-core functions. There are new technologies, such as Big Data and cloud computing. There are new laws and regulations, and in more and more countries. Also, cloud computing and other innovations have created new issues ...

Patent Litigation 2013

Seminar  SeminarGroupcast  Groupcast

Rapid changes in patent law make it necessary that, whether you are plaintiff’s or defendant’s counsel, you are up-to-date on the current state of the law and can quickly develop successful litigation strategies and tactics. This program is taught by a faculty of both outside and in-house lawyers who have earned national reputations in patent litigation by trying and managing a wide variety of bench and jury patent trials, and provides comprehensive ...

Representing the Games Industry Client 2013

Seminar  Seminar

The interactive games industry is expanding with blinding speed.  The nature of the products, delivery platforms, economic models, regulatory considerations, key players, content and financing issues are all inter-related parts of a big picture.  This from an industry that was virtually unknown 30 years ago!  Intellectual property, including videogames, has become one of America’s leading exports in the 21st Century.  The emergence ...

Advanced Patent Licensing 2013: How to Make Money Without Getting Sued

Seminar  Seminar

In the current economy, the heat is on to monetize patent portfolios. Thus, understanding patent transactions has never been more important. Experts in patent licensing will tell you how to get the most money from patent licensing, how to negotiate patent license agreements, and discuss “The Good, The Bad and The Ugly” examples from actual patent license agreements. The program will emphasize practical tips for structuring, negotiating and drafting ...

Understanding the Intellectual Property License 2013

Seminar  Seminar

Licensing can be used to gain access to intellectual property at a lower cost than developing or purchasing intellectual property assets, and as a way of generating new sources of revenue out of existing intellectual property assets. Companies are increasingly turning to licensing because it offers valuable economic and strategic opportunities. Virtually every business today must confront licensing issues and, therefore, a solid base of knowledge ...

Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2013

Seminar  Seminar

Collecting data from and about consumers is now nearly ubiquitous online, in mobile apps, and in social media. Most brands use this data in some way, such as to personalize messages and content, to optimize their sites or apps, or to improve their products, services, and offerings. Brands may choose from hundreds of vendors to assist them in these efforts. The data collected is often just anonymous unique identifiers and segments of potential interest, ...

Open Source and Free Software 2013: Benefits, Risks and Challenges

Seminar  Seminar

This program will address the critical issues that IP, technology and business lawyers need to consider when handling open source software in today’s economy. Armed with this information, you will be better able to help your clients make intelligent choices and decisions about how to take advantage of the benefits and manage the risks presented by open source software.

Communications Law in the Digital Age 2013

Seminar  SeminarGroupcast  Groupcast

The increasingly digital media environment continues to create new challenges for communications lawyers, and this program, long recognized as the most comprehensive in its field, will highlight the hottest issues and case law facing the industry today. Covering a wide array of topical issues in media, digital communications, First Amendment, intellectual property, and privacy law, this program brings together experts who include the country’s leading ...

Think Like a Lawyer, Talk Like a Geek 2013: Get Fluent in Technology

Seminar  SeminarGroupcast  Groupcast

Legal issues arising from technology have become a routine part of many lawyers’ daily practices. Technology issues arise in clients’ daily contracts, business negotiations and litigation. Lawyers, who often have no technical training, are required by court rules to report on their client’s technology infrastructure so that a judge may address electronic discovery issues. The proliferation of technology into every aspect of commerce requires that ...

Featured Faculty/Authors
Lisa J. Sotto

Lisa J. Sotto ~ Hunton & Williams LLP

David W. Pollak

David W. Pollak ~ Morgan, Lewis & Bockius LLP

Katie M. Lachter

Katie M. Lachter ~ Hinshaw & Culbertson LLP