Seminar
Webcast
Collecting data from and about consumers is now nearly ubiquitous online, in mobile apps, and in social media. Most brands use this data in some way, such as to personalize messages and content, to optimize their sites or apps, or to improve their products, services, and offerings. Brands may choose from hundreds of vendors to assist them in these efforts. The data collected is often just anonymous unique identifiers and segments of potential interest, ...