Tracking consumers online is both standard and controversial. Nearly every consumer-facing website and app collects and uses this type of data, and there are hundreds of vendors out there to assist them. As technology has advanced, so have the business models. The data collected - often just anonymous unique identifiers and segments of potential interest - are used for advertising, personalized content, and analytics and site optimization. However, with all of this advancement and revenue at hand - online and mobile advertising alone was an $8.4 billion dollar industry in the first quarter of 2012, up 15% from the same period in 2011, with social media ad spending expected to reach $4.8 billion in 2012 - brands and their vendors are operating in an area of regulatory uncertainty. The FTC has proposed best practices, but sued those that have stepped over the line; the press has called out companies for data uses that they may not have considered to be improper; class action lawyers are as active as they have been in over ten years; and regulators around the world are looking to apply new standards to traditional tools like cookies.
Leading practitioners and industry experts will explore the cutting-edge legal concerns in online tracking and targeting. What are the regulators around the world calling for? How is the market reacting? What are common practices and what are outliers? What are class action lawyers looking for? What kinds of issues interest the press? And by the way, how does all of this work? Ultimately, how can companies protect their brands while taking advantage of some of the most common tools available? How can brands adopt new business models that emerge like dandelions and promise more revenue and better consumer engagement?
Lecture Topics [Total time 06:26:51]
Segments with an asterisk (*) are available only with the purchase of the entire program.
- Introduction* [00:07:29]
D. Reed Freeman, Jr.
- Tracking, Targeting and Analytics: How Does it Work and Business Models [01:00:32]
Shane Wiley
- U.S. Regulatory Approach [01:06:50]
D. Reed Freeman, Jr., Laura Berger
- Class Action Risk [00:57:40]
David F. McDowell
- EU and Canada Regulatory Approach [01:00:45]
Shaun Brown, Justin B. Weiss
- Self-Regulation [01:00:45]
Stuart P. Ingis
- Putting it Together: Running Programs on Social Media, Mobile, and Apps [01:15:30]
Ted Lazarus, Rob Sherman, Dominique R. Shelton
The purchase price of this Web Program includes the following articles from the Course Handbook available online:
- Technology Primer--Online Privacy
Shane Wiley
- Online Behavioral Advertising: U.S. Regulatory Approach
D. Reed Freeman, Jr.
- General Overview of Recent Privacy Class Action Litigation-2012
David F. McDowell
- Tracking and Targeting Under Canadian Law
Shaun Brown
- Self-Regulatory Principles for Multi-Site Data
Stuart P. Ingis
- We Know Where You've Been: Putting It Together When Tracking and Targeting Online and in the Mobile Environment
Liisa M. Thomas
- Self Regulation: Online Behavioral Advertising (PowerPoint Slides)
Stuart P. Ingis
- Index to Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2012
Presentation Material
- Tracking, Targeting and Analytics: How Does it Work and Business Models
Shane Wiley
- U.S. Regulatory Approach
D. Reed Freeman, Jr., Laura Berger
- EU and Canada Regulatory Approach
Shaun Brown
- EU and Canada Regulatory Approach
Justin B. Weiss
- Self-Regulation
Stuart P. Ingis
- Putting it Together: Running Programs on Social Media, Mobile, and Apps
Dominique R. Shelton
- Putting it Together: Running Programs on Social Media, Mobile, and Apps
Dominique R. Shelton
- Putting it Together: Running Programs on Social Media, Mobile, and Apps
Rob Sherman
PLI makes every effort to accredit its On-Demand Web Programs and Segments. Please check the CLE Calculator above for CLE information specific to your state.
On-Demand Web Programs and Segments are approved in:
Alabama1, Alaska, California, Colorado, Delaware, Florida, Georgia, Hawaii, Idaho*, Illinois , Iowa2*, Kansas, Kentucky*, Louisiana, Maine*, Mississippi, Missouri3, Montana, Nebraska, Nevada, New Hampshire4, New Jersey, New Mexico5, New York6, North Carolina8, North Dakota, Ohio8, Oklahoma9, Oregon*, Pennsylvania10, Rhode Island11, South Carolina, Tennessee12, Texas, Utah, Vermont, Virginia13, Washington, West Virginia, Wisconsin14 and Wyoming*.
Iowa, Mississippi, Oklahoma, and Wisconsin DO NOT approve Audio Only On-Demand Web Programs.
Minnesota approves live webcasts ONLY
The State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement.
*PLI will apply for credit upon request. Louisiana and New Hampshire: PLI will apply for credit upon request for audio-only on-demand web programs.
1Alabama: Approval of all web based programs is limited to a maximum of 6.0 credits.
2Iowa: The approval is for one year from recorded date. Does not approve of Audio-only On-Demand Webcasts.
3Missouri: On-demand web programs are restricted to six hours of self-study credit per year. Self-study may not be used to satisfy the ethics requirements. Self-study can not be used for carryover credit.
4New Hamphsire: The approval is for three years from recorded date.
5New Mexico: On-Demand web programs are restricted to 4.0 self-study credits per year.
6New York: Newly admitted attorneys may not take non-traditional course formats such as on-demand Web Programs or live Webcasts for CLE credit. Newly admitted attorneys not practicing law in the United States, however, may earn 12 transitional credits in non-traditional formats.
7North Carolina: A maximum of 4 credits per reporting period may be earned by participating in on-demand web programs.
8Ohio: To confirm that the web program has been approved, please refer to the list of Ohio’s Approved Self Study Activities at http://www.sconet.state.oh.us. Online programs are considered self-study. Ohio attorneys have a 6 credit self-study limit per compliance period. The Ohio CLE Board states that attorneys must have a 100% success rate in clicking on timestamps to receive ANY CLE credit for an online program.
9Oklahoma: Up to 6 credits may be earned each year through computer-based or technology-based legal education programs.
10Pennsylvania: PA attorneys may only receive a maximum of four (4) hours of distance learning credit per compliance period. All distance learning programs must be a minimum of 1 full hour.
11Rhode Island: Audio Only On-Demand Web Programs are not approved for credit. On-Demand Web Programs must have an audio and video component.
12Tennessee: The approval is for the calendar year in which the live program was presented.
13Virginia: All distance learning courses are to be done in an educational setting, free from distractions.
14Wisconsin: Ethics credit is not allowed. The ethics portion of the program will be approved for general credit. There is a 10 credit limit for on-demand web programs during every 2-year reporting period. Does not approve of Audio-only On-Demand Webcasts.
Running time and CLE credit hours are not necessarily the same. Please be aware that many states do not permit credit for luncheon and keynote speakers.
If you have already received credit for attending some or the entire program, please be aware that state administrators do not permit you to accrue additional credit for repeat viewing even if an additional credit certificate is subsequently issued.
Note that some states limit the number of credit hours attorneys may claim for online CLE activities, and state rules vary with regard to whether online CLE activities qualify for participatory or self-study credits. For more information, call Customer Service (800) 260-4PLI (4754) or e-mail info@pli.edu.