Why you should attend
This year’s program includes today’s major legal and business issues in the convergence of entertainment and technology. The program brings together a faculty of experienced in-house lawyers, law firm attorneys and senior business executives on the cutting-edge of this burgeoning practice.
The expert faculty will address recent litigation and key cases involving convergence issues, such as the myriad of issues raised by new platforms and new technologies, as well as the resulting evolution of entertainment content; recent decisions on digital television, right of publicity, and contributory copyright liability; issues in connection with social media and apps, including privacy issues and the new COPPA rules; and advertising and promotions issues and strategies.
The discussions will also focus on transitions in the entertainment industries, such as TV, film, and games, and the related issues and strategies. Be sure that you are on top of all of the developments and burning legal issues at the intersection of technology and entertainment! You will learn what you need to know to maintain your practice edge by attending this one-day “Technotainment” program.
What you will learn
- Convergence trends and relevant technology developments
- The evolving entertainment industries, including TV, film and games
- Trends in litigation and recent convergence cases
- Legal issues in social media and apps, including privacy issues and best practices
- The complex web of agreements needed to develop content for, and to move content to, new platforms
- The new COPPA rules and how to implement them
- Advertising and promotions in new media
Who should attend
Both in-house counsel and law firm attorneys who work in or with television, radio, video, film, entertainment, technology, interactive media, telecommunications, and Internet or game companies. Attorneys who practice in copyright, trademark, licensing, merchandising, advertising and litigation will master cutting-edge issues at this important program.
PLI Group Discounts
Groups of 4-14 from the same organization, all registering at the same time, for a PLI program scheduled for presentation at the same site, are entitled to receive a group discount. For further discount information, please contact membership@pli.edu or call (800) 260-4PLI.
PLI Can Arrange Group Viewing to Your Firm
Contact the Groupcasts Department via email at groupcasts@pli.edu for more details.
Cancellations
All cancellations received 3 business days prior to the program will be refunded 100%. If you do not cancel within the allotted time period, payment is due in full. You may substitute another individual to attend the program at any time.
Morning Session: 9:00 a.m. - 12:30 p.m.
9:00
Program Overview
Cydney A. Tune
9:15
Social Interactive: Top Legal Issues Related to Social Media
Social media provides powerful platforms to deliver entertainment content, advertising and information to consumers, but raises a myriad of legal issues. This session will cover cutting-edge IP, regulatory, consumer protection and privacy issues companies need to consider when using social media to engage consumers. Topics will include:
- Company social media policies and practices
- IP challenges in social media and social advertising
- Consumer privacy issues regarding social media, social ads, mobile apps, and online video services
- Special consideration for sites and services directed to children
- Litigation discovery and social media
Alan L. Friel, Christopher R. Lockard
10:15
Music Licensing in a Digital/Online World
The Internet has significantly changed the way music is licensed both in the online as well as traditional media spaces. Streaming, downloads, subscription services, movies and television episodes distributed online, user generated content, video games, digital jukeboxes, satellite radio, e-cards, direct performance licenses; these are just some of the areas created or affected by this new world. The panel will discuss the current licensing formulas, agreements, negotiations, royalties, business practices and rate-setting mechanisms affecting the creators of music (songwriters, composers and artists); the business entities representing the music (music publishers, record companies, collection societies, etc.); and the user-of-music community(broadcasters, online music services, etc.). Areas covered include:
- How license fees and royalties are determined
- New contract clauses encompassing the online world
- The roles of Rate Courts, Copyright Boards, litigation, legislation and private negotiations in the process
- How these “new deals" and new media are affecting the traditional world of music licensing
Jeffrey J. Brabec, Todd Brabec, Kenneth L. Steinthal
11:15
Networking Break
11:30
Going Mobile: Key Issues in Developing and Distributing Mobile Apps
This presentation will look at the lifecycle of an app and the accompanying legal issues, starting with development (including IP ownership and liability), business models (including paid and freemium) and data collection (including privacy, COPPA and data security). We will then turn to the app distribution process, including business and legal considerations in connection with the leading app stores (iOS and GooglePlay), and risk mitigation strategies in connection with making an app available to the public.
John F. Delaney, Cydney A. Tune
12:30
Lunch Break
Afternoon Session: 1:45 p.m. - 5:00 p.m.
1:45
An Update: Get Ahead of the Curve in Handling Emerging Marketing Techniques
The convergence of technology and entertainment has had a dramatic impact on the consumer marketing of most companies. These days, marketers want to have their message accessible on Twitter™, Facebook™, MySpace™, and YouTube™, and expect their legal departments to be able to work with them to launch programs on these social networks, as well as to develop text message campaigns and more. Hear how lawyers are grappling with the murky legal issues involved in social media, mobile and other digital marketing efforts.
Liisa M. Thomas
2:45
Know When to Hold ‘Em
Clarifying the legal issues with social media-based sweepstakes, prediction markets and other forms of non-real money gaming:
Key Takeaways:
1. Outline of key legal issues relating to the convergence of social games and gambling
2. Summary of recent enforcement actions
3. Overview of the legal strategies to minimize risks
James G. Gatto
3:45
Networking Break
4:00
Cutting-Edge Developments in Technotainment Litigation
This presentation will explore recent case developments at the intersection of technology and entertainment, including copyright protection in the digital television arena, contributory liability for infringing content on the Internet, and rights of privacy and publicity in new media.
Rhonda R. Trotter
5:00
Adjourn
San Francisco Seminar Location
PLI California Center, 685 Market Street, San Francisco, California 94105. (415) 498-2800.
San Francisco Hotel Accommodations
The Palace Hotel, 2 New Montgomery Street, San Francisco, California 94105. Call (800) 917-7456 seven days a week from 6:00 am to 12:00 am (PDT) and mention you are attending this program at Practising Law Institute to receive the preferred rate. For online reservations, go to www.sfpalace.com/pli to receive the preferred rate.
Due to high demand we recommend reserving hotel rooms as early as possible.