Seminar  Seminar

Social Media 2014: Addressing Corporate Risks


Select a Location:

Why you should attend

Mark Your Calendar. More Information to Come!

PLI Group Discounts

Groups of 4-14 from the same organization, all registering at the same time, for a PLI program scheduled for presentation at the same site, are entitled to receive a group discount. For further discount information, please contact membership@pli.edu or call (800) 260-4PLI.

PLI Can Arrange Group Viewing to Your Firm

Contact the Groupcasts Department via email at groupcasts@pli.edu for more details.

Cancellations

All cancellations received 3 business days prior to the program will be refunded 100%. If you do not cancel within the allotted time period, payment is due in full. You may substitute another individual to attend the program at any time.

Morning Session:  9:00 am - 12:30 pm

9:00 Introduction

John F. Delaney

9:15 Friending, Tagging and Tweeting:  Social Media Overview

  • Social media:  What is it, how it works, and why it is transforming the business world
  • Facebook, Twitter and the growth of social media platforms
  • Corporate uses of blogs and social networks
  • To monitor or not to monitor?
  • Online contracting hurdles to building your company’s social media presence
  • Key case law developments

John F. Delaney

10:15 User-Generated Content:  Liability Concerns and Safe Harbors

  • IP infringement, defamation and other risks raised by user-generated content
  • Taking advantage of the DMCA and CDA safe harbors from liability
  • Rough waters:  Important limitations on safe harbor protections
  • Key lessons from the emerging body of user-generated content case law
  • Obtaining rights to user-generated content

Lisa T. Oratz

11:15 BREAK 

11:30 Drafting and Updating Social Media Policies and Guidelines

  • Is your company’s social media policy compliant with employment laws?
  • Limits on regulating employees’ social networking activities
  • Key legislative and case law developments
  • Recent NRLB guidance
  • Drafting tips in preparing social media policies

Christine E. Lyon

12:30 LUNCH

Afternoon Session:  1:30 pm - 5:00 pm

1:30 Privacy Issues in the Social Media and Mobile Apps Era

  • Privacy law trends of which your company needs to be aware
  • Online behavioral advertising:  Staying out of trouble
  • Geo-location tracking and other mobile issues
  • Social listening

Gerard M. Stegmaier

2:30 Everyone’s Doing It, But Is It Legal?  Web Scraping and Online Data Harvesting

  • Understanding the potential legal risks
  • Key case law developments
  • Risk mitigation strategies and emerging best practices

Andrew P. Bridges, Kelly M. Klaus
      
3:30 BREAK

3:45 A View From the Trenches:  Hot Issues, Creative Solutions

  • Leaders in the social media field share their experiences in addressing potential liability concerns
  • Practical tips for handling real-world issues
  • Cutting-edge trends and emerging risks:  What to watch out for

TBD (moderator)
Susan Cooper , Anthony Falzone, Benjamin Petrosky, Michelle Sherman, Sharon Williamson

5:00 Adjourn

Chairperson(s)
John F. Delaney ~ Morrison & Foerster LLP
Moderator(s)
Albert Gidari ~ Perkins Coie LLP
Speaker(s)
Andrew P. Bridges ~ Fenwick & West LLP
Susan Cooper ~ Associate General Counsel, Facebook, Inc.
Anthony Falzone ~ Deputy General Counsel, Pinterest, Inc.
Kelly M. Klaus ~ Munger, Tolles & Olson LLP
Christine E. Lyon ~ Morrison & Foerster LLP
Lisa T. Oratz ~ Perkins Coie LLP
Benjamin Petrosky ~ Product Counsel, Google Inc.
Michelle Sherman ~ Senior Corporate Counsel - Litigation, Farmers Group, Inc.
Gerard M. Stegmaier ~ Wilson Sonsini Goodrich & Rosati
Sharon Williamson ~ Senior Counsel, Privacy and Consumer Protection, Netflix Inc.
Program Attorney(s)
Tamara C. Kiwi ~ Program Attorney, Practising Law Institute

San Francisco Seminar Location

PLI California Center, 685 Market Street, San Francisco, California 94105. (415) 498-2800

San Francisco Hotel Accommodations

The Palace Hotel, 2 New Montgomery Street, San Francisco, California 94105. Call (800) 917-7456 seven days a week from 6:00 am to 12:00 am (PDT) and mention you are attending this program at Practising Law Institute to receive the preferred rate. For online reservations, go to www.sfpalace.com/pli to receive the preferred rate.

Due to high demand we recommend reserving hotel rooms as early as possible.

PLI programs qualify for credit in all states that require mandatory continuing legal education for attorneys. Please be sure to check with your state and the credit calculator to the right for details.


Please check the CLE Calculator above each product description for CLE information specific to your state.

Special Note: In New York, newly admitted attorneys may receive CLE credit only for attendance at "transitional" programs during their first two years of admission to the Bar. Non-traditional course formats such as on-demand web programs or recorded items, are not acceptable for CLE credit. Experienced attorneys may choose to attend and receive CLE credit for either a transitional course or for one geared to experienced attorneys.  All product types, including on-demand web programs and recorded items, are approved for experienced attorneys.

Please Note: The State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement. PLI programs may qualify for credit based on the requirements outlined in the MCLE Regulations and Ariz. R. Sup. Ct. Rule 45.

If you have already received credit for attending some or the entire program, please be aware that state administrators do not permit you to accrue additional credit for repeat viewing even if an additional credit certificate is subsequently issued.

Credit will be granted only to the individual on record as the purchaser unless alternative arrangements (prearranged groupcast) are made in advance.

This is a webcast of the live San Francisco session.

Why you should attend

Mark Your Calendar. More Information to Come!

PLI Group Discounts

Groups of 4-14 from the same organization, all registering at the same time, for a PLI program scheduled for presentation at the same site, are entitled to receive a group discount. For further discount information, please contact membership@pli.edu or call (800) 260-4PLI.

PLI Can Arrange Group Viewing to Your Firm

Contact the Groupcasts Department via email at groupcasts@pli.edu for more details.

Cancellations

All cancellations received 3 business days prior to the program will be refunded 100%. If you do not cancel within the allotted time period, payment is due in full. You may substitute another individual to attend the program at any time.

All times are P.S.T.

Morning Session: 9:00 am - 12:30 pm (P.S.T.)

9:00 Introduction

John F. Delaney

9:15 Friending, Tagging and Tweeting: Social Media Overview

  • Social media: What is it, how it works, and why it is transforming the business world
  • Facebook, Twitter and the growth of social media platforms
  • Corporate uses of blogs and social networks
  • To monitor or not to monitor?
  • Online contracting hurdles to building your company’s social media presence
  • Key case law developments

John F. Delaney

10:15 User-Generated Content: Liability Concerns and Safe Harbors

  • IP infringement, defamation and other risks raised by user-generated content
  • Taking advantage of the DMCA and CDA safe harbors from liability
  • Rough waters: Important limitations on safe harbor protections
  • Key lessons from the emerging body of user-generated content case law
  • Obtaining rights to user-generated content

Lisa T. Oratz

11:15 BREAK

11:30 Drafting and Updating Social Media Policies and Guidelines

  • Is your company’s social media policy compliant with employment laws?
  • Limits on regulating employees’ social networking activities
  • Key legislative and case law developments
  • Recent NRLB guidance
  • Drafting tips in preparing social media policies

Christine E. Lyon

12:30 LUNCH

Afternoon Session: 1:30 pm - 5:00 pm (P.S.T.)

1:30 Privacy Issues in the Social Media and Mobile Apps Era

  • Privacy law trends of which your company needs to be aware
  • Online behavioral advertising: Staying out of trouble
  • Geo-location tracking and other mobile issues
  • Social listening

Gerard M. Stegmaier

2:30 Everyone’s Doing It, But Is It Legal? Web Scraping and Online Data Harvesting

  • Understanding the potential legal risks
  • Key case law developments
  • Risk mitigation strategies and emerging best practices

Andrew P. Bridges, Kelly M. Klaus

3:30 BREAK

3:45 A View From the Trenches: Hot Issues, Creative Solutions

  • Leaders in the social media field share their experiences in addressing potential liability concerns
  • Practical tips for handling real-world issues
  • Cutting-edge trends and emerging risks: What to watch out for

TBD (moderator)
Susan Cooper , Anthony Falzone, Benjamin Petrosky, Michelle Sherman, Sharon Williamson

5:00 Adjourn

Chairperson(s)
John F. Delaney ~ Morrison & Foerster LLP
Moderator(s)
Albert Gidari ~ Perkins Coie LLP
Speaker(s)
Andrew P. Bridges ~ Fenwick & West LLP
Susan Cooper ~ Associate General Counsel, Facebook, Inc.
Anthony Falzone ~ Deputy General Counsel, Pinterest, Inc.
Kelly M. Klaus ~ Munger, Tolles & Olson LLP
Christine E. Lyon ~ Morrison & Foerster LLP
Lisa T. Oratz ~ Perkins Coie LLP
Benjamin Petrosky ~ Product Counsel, Google Inc.
Michelle Sherman ~ Senior Corporate Counsel - Litigation, Farmers Group, Inc.
Gerard M. Stegmaier ~ Wilson Sonsini Goodrich & Rosati
Sharon Williamson ~ Senior Counsel, Privacy and Consumer Protection, Netflix Inc.
Program Attorney(s)
Tamara C. Kiwi ~ Program Attorney, Practising Law Institute
PLI makes every effort to accredit its Live Webcasts. Please check the CLE Calculator above for CLE information specific to your state.

PLI's Live Webcasts are approved for MCLE credit (unless otherwise noted in the product description) in the following states/territories:  Alabama, Alaska, Arkansas, California, Colorado, Delaware, Florida, Georgia, Hawaii, Idaho*, Illinois, Indiana1, Iowa*, Kansas*, Kentucky*, Louisiana, Maine*, Minnesota, Mississippi, Missouri, Montana, Nebraska, North Carolina, North Dakota, New Hampshire*, New Jersey, New Mexico, Nevada, New York2, Ohio3, Oklahoma, Oregon*, Pennsylvania4, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia5, Virgin Islands, Washington, West Virginia, Wisconsin, and Wyoming*.

*PLI will apply for credit upon request.

Arizona: The State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement.

Arkansas and Oklahoma: Audio-only live webcasts are not approved for credit.

 

1Indiana: Considered a distance education course. There is a 6 credit limit per year.

2New York: Newly admitted attorneys may not take non-transitional course formats such as on-demand audio or video programs or live webcasts for CLE credit. Newly admitted attorneys not practicing law in the United States, however, may earn 12 transitional credits in non-traditional formats.

3Ohio: To confirm that the live webcast has been approved, please refer to the list of Ohio’s Approved Self Study Activities at http://www.sconet.state.oh.us. Online programs are considered self-study. Ohio attorneys have a 6 credit self-study limit per biennial compliance period. The Ohio CLE Board states that attorneys must have a 100% success rate in clicking on timestamps to receive ANY CLE credit for an online program.

4 Pennsylvania: A live webcast may be viewed individually or in a group setting. Credit may be granted to an attorney who views a live webcast individually. There is a 4.0 credit limit per year for this type of viewing. A live webcast viewed in a group setting receives live participatory credit if the program is open to the public and advertised at least 30 days prior to the program. Live webcasts viewed in a group setting that do not advertise at least 30 days prior the program will be considered "in-house", and therefore denied credit.

5Virginia: All distance learning courses are to be done in an educational setting, free from distractions.


Running time and CLE credit hours are not necessarily the same. Please be aware that many states do not permit credit for luncheon and keynote speakers.

Note that some states limit the number of credit hours attorneys may claim for online CLE activities, and state rules vary with regard to whether online CLE activities qualify for participatory or self-study credits. For more information, refer to your state CLE website or call Customer Service at (800) 260-4PLI (4754) or email: info@pli.edu.

If you have already received credit for attending some or the entire program, please be aware that state administrators do not permit you to accrue additional credit for repeat viewing even if an additional credit certificate is subsequently issued.

Why you should attend

Mark Your Calendar. More Information to Come!

PLI Group Discounts

Groups of 4-14 from the same organization, all registering at the same time, for a PLI program scheduled for presentation at the same site, are entitled to receive a group discount. For further discount information, please contact membership@pli.edu or call (800) 260-4PLI.

PLI Can Arrange Group Viewing to Your Firm

Contact the Groupcasts Department via email at groupcasts@pli.edu for more details.

Cancellations

All cancellations received 3 business days prior to the program will be refunded 100%. If you do not cancel within the allotted time period, payment is due in full. You may substitute another individual to attend the program at any time.

Morning Session: 9:00 am - 12:30 pm

9:00 Introduction

John F. Delaney

9:15 Friending, Tagging and Tweeting: Social Media Overview

  • Social media: What is it, how it works, and why it is transforming the business world
  • Facebook, Twitter and the growth of social media platforms
  • Corporate uses of blogs and social networks
  • To monitor or not to monitor?
  • Online contracting hurdles to building your company’s social media presence
  • Key case law developments

John F. Delaney

10:15 User-Generated Content: Liability Concerns and Safe Harbors

  • IP infringement, defamation and other risks raised by user-generated content
  • Taking advantage of the DMCA and CDA safe harbors from liability
  • Rough waters: Important limitations on safe harbor protections
  • Key lessons from the emerging body of user-generated content case law
  • Obtaining rights to user-generated content

Jeffrey D. Neuburger

11:15 BREAK

11:30 Drafting and Updating Social Media Policies and Guidelines

  • Is your company’s social media policy compliant with employment laws?
  • Limits on regulating employees’ social networking activities
  • Key legislative and case law developments
  • Recent NRLB guidance
  • Drafting tips in preparing social media policies

Christine E. Lyon

12:30 LUNCH

Afternoon Session: 1:30 pm - 5:00 pm

1:30 Privacy Issues in the Social Media and Mobile Apps Era

  • Privacy law trends of which your company needs to be aware
  • Online behavioral advertising: Staying out of trouble
  • Geo-location tracking and other mobile issues
  • Social listening

Lisa J. Sotto

2:30 Everyone’s Doing It, But Is It Legal? Web Scraping and Online Data Harvesting

  • Understanding the potential legal risks
  • Key case law developments
  • Risk mitigation strategies and emerging best practices

Dale M. Cendali, Anthony J. Dreyer

3:30 BREAK

3:45 A View From the Trenches: Hot Issues, Creative Solutions

  • Leaders in the social media field share their experiences in addressing potential liability concerns
  • Practical tips for handling real-world issues
  • Cutting-edge trends and emerging risks: What to watch out for

Kathryn L. Ossian (moderator)
Mark Bisard, Rashmi Chandra, Brian R. Chase, Shirin Malkani, Ari Shahdadi, Brad Young

5:00 Adjourn

5:00 Networking Cocktail Reception

Chairperson(s)
John F. Delaney ~ Morrison & Foerster LLP
Moderator(s)
Kathryn L. Ossian ~ Ossian Law P.C.
Speaker(s)
Mark Bisard ~ Vice President & Senior Counsel, American Express - General Counsel's Office - Cyberlaw Unit
Dale M. Cendali ~ Kirkland & Ellis LLP
Rashmi Chandra ~ Counsel, Intellectual Property & Information Technology, Aetna Inc.
Brian R. Chase ~ General Counsel, Foursquare Labs, Inc.
Anthony J. Dreyer ~ Skadden, Arps, Slate, Meagher & Flom LLP
Christine E. Lyon ~ Morrison & Foerster LLP
Shirin Malkani, Esq. ~ Vice President, Legal & Business Affairs, National Basketball Association
Jeffrey D. Neuburger ~ Proskauer Rose LLP
Ari Shahdadi ~ General Counsel, Tumblr
Lisa J. Sotto ~ Hunton & Williams LLP
Brad Young ~ Corporate Counsel, IP & Litigation, TripAdvisor LLC
Program Attorney(s)
Tamara C. Kiwi ~ Program Attorney, Practising Law Institute

New York City Seminar Location

PLI New York Center
, 1177 Avenue of the Americas, (2nd floor), entrance on 45th Street, New York, New York 10036. Message Center, program days only: (212) 824-5733.

New York City Hotel Accommodations

Crowne Plaza Times Square Manhattan, 1605 Broadway (at 48th Street), New York, NY 10019 (212) 977-4000. When calling, mention Practising Law Institute. You can also make reservations online to access PLI's rates.

The Muse, 130 West 46th Street, New York, NY 10036.  Please call reservations at 1-800-546-7866. When calling, please mention Practising Law Institute.  You can also book online at https://gc.synxis.com/rez.aspx?Hotel=26750&Chain=10179&promo=PRLW.

Millennium Broadway Hotel, 145 West 44th Street, New York, NY 10036. Please call reservations at 1-800-622-5569.  When calling, please mention Practising Law Institute.  You can also book online at https://gc.synxis.com/rez.aspx?Hotel=11533&Chain=5303&promo=PLAW.

PLI programs qualify for credit in all states that require mandatory continuing legal education for attorneys. Please be sure to check with your state and the credit calculator to the right for details.


Please check the CLE Calculator above each product description for CLE information specific to your state.

Special Note: In New York, newly admitted attorneys may receive CLE credit only for attendance at "transitional" programs during their first two years of admission to the Bar. Non-traditional course formats such as on-demand web programs or recorded items, are not acceptable for CLE credit. Experienced attorneys may choose to attend and receive CLE credit for either a transitional course or for one geared to experienced attorneys.  All product types, including on-demand web programs and recorded items, are approved for experienced attorneys.

Please Note: The State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement. PLI programs may qualify for credit based on the requirements outlined in the MCLE Regulations and Ariz. R. Sup. Ct. Rule 45.

If you have already received credit for attending some or the entire program, please be aware that state administrators do not permit you to accrue additional credit for repeat viewing even if an additional credit certificate is subsequently issued.

Credit will be granted only to the individual on record as the purchaser unless alternative arrangements (prearranged groupcast) are made in advance.

Related Items

On-Demand  On-Demand Programs

Social Media 2013: Addressing Corporate Risks Feb. 20, 2013

Handbook  Course Handbook Archive

Social Media 2014: Addressing Corporate Risks  
Social Media 2013: Addressing Corporate Risks John F. Delaney, Morrison & Foerster LLP
 
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