On-Demand   On-Demand Web Programs

Social Media 2014: Addressing Corporate Risks

Released on: Feb. 24, 2014
Running Time: 06:36:05

Running Time Segment Title Faculty Format
[01:07:59] Friending, Tagging and Tweeting: Social Media Overview John F. Delaney ~ Morrison & Foerster LLP
On-Demand MP3 MP4
[01:00:23] User-Generated Content: Liability Concerns and Safe Harbors Lisa T Oratz ~ Perkins Coie LLP
On-Demand MP3 MP4
[01:02:25] Drafting and Updating Social Media Policies and Guidelines Christine E. Lyon ~ Morrison & Foerster LLP
On-Demand MP3 MP4
[00:58:30] Privacy Issues in the Social Media and Mobile Apps Era Gerard M Stegmaier ~ Wilson Sonsini Goodrich & Rosati
On-Demand MP3 MP4
[01:06:25] Everyone's Doing It, But Is It Legal? Web Scraping and Online Data Harvesting Andrew P. Bridges ~ Fenwick & West LLP
Jonathan H Blavin ~ Munger, Tolles & Olson LLP
On-Demand MP3 MP4
[01:14:40] A View from the Trenches: Hot Issues, Creative Solutions Benjamin Petrosky ~ Product Counsel, Nest Labs, Inc.
Albert Gidari ~ Perkins Coie LLP
Michelle Sherman ~ Senior Corporate Counsel - Litigation, Farmers Group, Inc.
Anthony Falzone ~ Deputy General Counsel, Pinterest, Inc.
Sharon Williamson ~ Senior Counsel, Privacy and Consumer Protection, Netflix Inc.
Susan Cooper ~ Associate General Counsel, Facebook, Inc.
On-Demand MP3 MP4

Did you know that Facebook now has well over one billion monthly active users? (By contrast, the entire population of the United States is 314 million people.) Or that Facebook accounts for over ten percent of all U.S. web traffic? And that over 300 million photographs are posted to Facebook each day? Or that Twitter users are expected to send over 146 billion tweets during 2013? And that over six billion hours of video are viewed each month on YouTube, almost an hour for every person on Earth?

Facebook, Foursquare, Google+, LinkedIn, Pinterest, Tumblr, Twitter, YouTube and other social media sites are transforming not only the daily lives of consumers, but also how companies interact with consumers. Indeed, even the largest, most conservative blue-chip corporations have begun to embrace social media; one study revealed that, of the Fortune Global 100, 82% had Twitter accounts; 74% had a presence on Facebook; and 79% had a YouTube channel; these numbers will only increase over time. Many marketing professionals view social media as the single greatest marketing tool to have emerged in this century.

However, along with the exciting new marketing opportunities presented by social media comes challenging new legal issues. In seeking to capitalize on the social media gold rush, is your company taking the time to identify and address the attendant legal risks? The good news is that, merely by undertaking simple, low-cost precautions, companies seeking to use social media can significantly reduce their potential liability exposure.

Leading practitioners and industry experts will explore the cutting-edge legal concerns emerging from social media, and provide practical solutions and real-world insights to assist you in tackling these concerns.

Lecture Topics 
[Total time 06:36:05]

Segments with an asterisk (*) are available only with the purchase of the entire program.

  • Introduction* [00:05:43]
    John F. Delaney
  • Friending, Tagging and Tweeting: Social Media Overview [01:07:59]
    John F. Delaney
  • User-Generated Content: Liability Concerns and Safe Harbors [01:00:23]
    Lisa T. Oratz
  • Drafting and Updating Social Media Policies and Guidelines [01:02:25]
    Christine E. Lyon
  • Privacy Issues in the Social Media and Mobile Apps Era [00:58:30]
    Gerard M. Stegmaier
  • Everyone's Doing It, But Is It Legal? Web Scraping and Online Data Harvesting [01:06:25]
    Andrew P. Bridges, Jonathan H. Blavin
  • A View from the Trenches: Hot Issues, Creative Solutions [01:14:40]
    Anthony Falzone, Sharon Williamson, Benjamin Petrosky, Susan Cooper, Michelle Sherman, Albert Gidari

The purchase price of this Web Program includes the following articles from the Course Handbook available online:

  • Friending, Tagging and Tweeting: Social Media Overview
    John F. Delaney
  • Socially Aware: The Law and Business of Social Media
    John F. Delaney
  • User-Generated Content: Liability Concerns and Safe Harbors
    Lisa T. Oratz
  • Bland v. Roberts/Ehling v. Monmouth-Ocean Hosp. Service Corp. and US Court of Appeals for the Fourth Circuit (Richmond) (WL 5228033)/US District Court for the District of New Jersey (WL 4436539)
    Jeffrey D. Neuburger
  • New Media, Technology and the Law: A Summary of Key Legal Developments Affecting Technology and Emerging Business Models (Excerpts)
    Jeffrey D. Neuburger
  • New Media and Technology Law Blog
    Jeffrey D. Neuburger
  • Drafting and Updating Social Media Policies and Guidelines
    Christine E. Lyon
  • Social Media and Privacy (November 8, 2013)
    Gerard M. Stegmaier
  • Hunton & Williams LLP Privacy and Information Security Law Blog—Social Media
    Lisa J. Sotto
  • Hunton & Williams LLP Privacy and Information Security Law Blog—Behavioral Advertising
    Lisa J. Sotto
  • Lesser-Known Social Media Legislation (October 1, 2013)
    Lisa J. Sotto
  • All Change for European Data Protection Law (March 20, 2013)
    Lisa J. Sotto
  • Hey, Those Bits Are Mine: Evolving Theories of Liability in “Web Scraping”: A Practice Update
    Dale M. Cendali
  • Internet ‘Data Scraping’: A Primer for Counseling Clients (July 15, 2013)
    Anthony J. Dreyer
  • Social Media and the Law, the Social Media Phenomenon, Chapter 1(PLI—First Edition 2013)
    Kathryn L. Ossian

Presentation Material

  • Friending, Tagging and Tweeting: Social Media Overview
    John F. Delaney
  • User-Generated Content: Liability Concerns and Safe Harbors
    Lisa T. Oratz
  • Drafting and Updating Social Media Policies and Guidelines
    Christine E. Lyon
  • Privacy Issues in the Social Media and Mobile Apps Era
    Gerard M. Stegmaier
  • Everyone’s Doing It, But Is It Legal? Web Scraping and Online Data Harvesting
    Andrew P. Bridges, Jonathan H. Blavin
Chairperson(s)
John F. Delaney ~ Morrison & Foerster LLP
Moderator(s)
Albert Gidari ~ Perkins Coie LLP
Speaker(s)
Jonathan H. Blavin ~ Munger, Tolles & Olson LLP
Andrew P. Bridges ~ Fenwick & West LLP
Susan Cooper ~ Associate General Counsel, Facebook, Inc.
Anthony Falzone ~ Deputy General Counsel, Pinterest, Inc.
Christine E. Lyon ~ Morrison & Foerster LLP
Lisa T. Oratz ~ Perkins Coie LLP
Benjamin Petrosky ~ Product Counsel, Nest Labs, Inc.
Michelle Sherman ~ Senior Corporate Counsel - Litigation, Farmers Group, Inc.
Gerard M. Stegmaier ~ Wilson Sonsini Goodrich & Rosati
Sharon Williamson ~ Senior Counsel, Privacy and Consumer Protection, Netflix Inc.

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“One of the best social media reviews I've seen so far.  Thank you.”

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