On-Demand   On-Demand Web Programs

Hot Topics in Advertising Law 2013

Released on: May. 23, 2013
Running Time: 06:20:17

Running Time Segment Title Faculty Format
[01:19:34] FTC, NAD, CARU: Year in Review & Enforcement Priorities Andra Dallas ~ Senior Staff Attorney, Children's Advertising Review Unit, Council of Better Business Bureaus, Inc.
Randi W. Singer ~ Weil, Gotshal & Manges LLP
Mary K. Engle ~ Associate Director, Division of Advertising Practices, Bureau of Consumer Protection, Federal Trade Commission
Rebecca Griffith ~ Staff Attorney, National Advertising Division, Council of Better Business Bureaus, Inc.
On-Demand MP3 MP4
[01:00:35] Social Media and Mobile Location Awareness Cillian Kieran ~ Founder and CEO, CKSK
Michael Muse ~ Vice President of Operations, LocalResponse
Jeremy Feigelson ~ Debevoise & Plimpton LLP
Gary A. Kibel ~ Davis & Gilbert LLP
On-Demand MP3 MP4
[00:54:02] Clearing and Conducting an Ad Campaign Scott Schreiber ~ Vice President, Senior Counsel, Saatchi & Saatchi North America, Inc.
Po Yi ~ Venable LLP
Randi W. Singer ~ Weil, Gotshal & Manges LLP
Maureen C. Weiss ~ Vice President and Legal Counsel, Estee Lauder Companies, Inc.
Shawn Flowers ~ Associate General Counsel, Time Inc.
On-Demand MP3 MP4
[01:00:11] Coordinating an International Ad Campaign: Views from Across the Pond Stephen Kline ~ Senior Counsel, Privacy and Regulatory Matters, Omnicom Media Group
Catherine Bate ~ Miller Thomson LLP
Andrea E. Berner ~ General Counsel and Vice President of Business Affairs, Miss Universe L.P., LLP
Randi W. Singer ~ Weil, Gotshal & Manges LLP
On-Demand MP3 MP4
[00:59:38] Ethics in Advertising Jeremy Feigelson ~ Debevoise & Plimpton LLP
Ashima A. Dayal ~ Davis & Gilbert LLP
Paul R. Tremblay ~ Clinical Professor of Law and Law Fund Research Scholar, Boston College Law School
On-Demand MP3 MP4
[01:02:18] Perspectives of a New Judge Jeremy Feigelson ~ Debevoise & Plimpton LLP
Randi W. Singer ~ Weil, Gotshal & Manges LLP
Hon. Paul A. Engelmayer ~ United States District Judge, United States District Court, Southern District of New York
On-Demand MP3 MP4
Companies are fighting harder than ever for market share, in a fast-changing landscape increasingly dominated by social networks and other new media outlets and under the watchful eyes of competitors and regulators determined t to prevent unfair and deceptive advertising. This advanced-level program will provide you with the practical skills you need to navigate the minefields in this landscape. Led by an all-star faculty of experts, this program has been completely revised for 2013.

Lecture Topics 
[Total time 06:20:17]

Segments with an asterisk (*) are available only with the purchase of the entire program.

  • Opening Remarks and Introduction* [00:03:59]
    Jeremy Feigelson, Randi W. Singer
  • FTC, NAD, CARU: Year in Review & Enforcement Priorities [01:19:34]
    Mary K. Engle, Andra Dallas, Rebecca Griffith, Randi W. Singer
  • Social Media and Mobile Location Awareness [01:00:35]
    Jeremy Feigelson, Cillian Kieran, Michael Muse, Gary A. Kibel
  • Clearing and Conducting an Ad Campaign [00:54:02]
    Maureen C. Weiss, Po Yi, Scott Schreiber, Randi W. Singer, Shawn Flowers
  • Coordinating an International Ad Campaign: Views from Across the Pond [01:00:11]
    Randi W. Singer, Andrea E. Berner, Stephen Kline, Catherine Bate
  • Ethics in Advertising [00:59:38]
    Ashima A. Dayal, Jeremy Feigelson, Paul R. Tremblay
  • Perspectives of a New Judge [01:02:18]
    Jeremy Feigelson, Randi W. Singer, Hon. Paul A. Engelmayer

The purchase price of this Web Program includes the following articles from the Course Handbook available online:

  • .com Disclosures: How to Make Effective Disclosures in Digital Advertising (March, 2013)
    Mary K. Engle
  • Final Order, In the Matter of POM Wonderful LLC (January 10, 2013)
    Mary K. Engle
  • Opinion of the Commission, In the Matter of POM Wonderful LLC (January 10, 2013)
    Mary K. Engle
  • Concurring Statement of Commissioner Maureen K. Ohlhausen in the Matter of POM Wonderful, (January 10, 2013)
    Mary K. Engle
  • Concurring Statement of Commissioner J. Thomas Rosch in the Matter of POM Wonderful, Docket No. 9344 (January 10, 2013)
    Mary K. Engle
  • Stipulated Final Judgment and Order for Permanent Injunction and Other Equitable Relief, Federal Trade Commission v. Skechers U.S.A., Inc., U.S. (N.D. Oh., July 12, 2012)
    Mary K. Engle
  • Complaint: Federal Trade Commission v. Skechers U.S.A., Inc. (N.D. Oh., May 16, 2012)
    Mary K. Engle
  • GreenPan Inc.—Thermolon Ceramic Coated Cookware, National Advertising Division, NAD Case Reports No. 5519 (October 31, 2012)
    Rebecca Griffith
  • Campbell Soup Company—Campbell’s V8 Original Vegetable Juice, National Advertising Division, NAD Case Reports No. 5507 (September 14, 2012)
    Rebecca Griffith
  • Ocean Spray Cranberries Inc.—Ocean Spray Cranberry Juice, National Advertising Division, NAD Case Reports No. 5453 (April 24, 2012)
    Rebecca Griffith
  • Bandai America Inc., Case #5546 (January 16, 2013)
    Andra Dallas
  • HDGroup, LLC, Case #5541 (January 9, 2013)
    Andra Dallas
  • Kraft Foods Global, Inc., Case #5534 (December 19, 2012)
    Andra Dallas
  • McDonald’s Corporation, Case #5527 (December 7, 2012)
    Andra Dallas
  • Suncore Products LLC, Case #5520 (October 31, 2012)
    Andra Dallas
  • Intent-Based Advertising for Lawyers
    Randi W. Singer
  • FTC Staff Report: Mobile Privacy Disclosures: Building Trust Through Transparency (February, 2013)
    Randi W. Singer
  • Privacy on the Go: Recommendations for the Mobile Ecosystem (January, 2013)
    Randi W. Singer
  • Mobile Device Location Data: Additional Federal Actions Could Help Protect Consumer Privacy (September, 2012)
    Randi W. Singer
  • John B. Kim, v. Space Pencil, Inc., 2012 WL 5948951 (N.D. Ca., November 28, 2012)
    Randi W. Singer
  • Press Release: Google Will Pay $22.5 Million to Settle FTC Charges it Misrepresented Privacy Assurances to Users of Apple’s Safari Internet Browser (August 9, 2012)
    Randi W. Singer
  • U.S. v. Google Inc. (N.D. Ca., August 8, 2012)
    Randi W. Singer
  • First Amended Class Action Complaint: In Re Facebook Internet Tracking Litigation, (N.D. Ca., April 03, 2012)
    Randi W. Singer
  • The BCAP Code: The UK Code of Broadcast Advertising, Edition 1 (2010)
    Randi W. Singer
  • Committee of Advertising Practice Press Release: Online Behavioural Advertising Regulatory Statement (November 20, 2012)
    Jeremy Feigelson
  • The CAP Code: The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing, Edition 12 (2010)
    Randi W. Singer
  • The European Advertising Standards Alliance Documents: Relevant Links
    Randi W. Singer
  • Directive 2010/13/EU of the European Parliament and of the Council: Audiovisual Media Services Directive (March 10, 2010)
    Randi W. Singer
  • Directive 2005/29/EC of the European Parliament and of the Council: Unfair Commercial Practices Directive (May 11, 2005)
    Randi W. Singer
  • Guides for the Use of Environmental Marketing Claims, 16 CFR Part 260 (October 11, 2012)
    Jeremy Feigelson
  • Guides for the Use of Environmental Marketing Claims (October 11, 2012)
    Jeremy Feigelson
  • Enforcement Policy Statement Regarding VOC-Free Claims for Architectural Coatings
    Jeremy Feigelson
  • Press Release: FTC Issues Revised “Green Guides” (October 1, 2012) Federal Trade Commission
    Jeremy Feigelson
  • Press Release: FTC Releases Follow-Up Study Detailing Promotional Activities, Expenditures, and Nutritional Profiles of Food Marketed to Children and Adolescents (December 21, 2012)
    Jeremy Feigelson
  • A Review of Food Marketing to Children and Adolescents—Executive Summary (December 2012)
    Jeremy Feigelson
  • New York Rules of Professional Conduct
  • Individual Rules and Practices in Civil Cases (August 3, 2012)
    Hon. Paul A. Engelmayer
  • Federal Trade Commission v. PCCare247 Inc. (S.D.N.Y. March 7, 2013)
    Hon. Paul A. Engelmayer
  • American Freedom Defense Initiative v. Metropolitan Transportation Authority (S.D.N.Y. July 20, 2012)
    Hon. Paul A. Engelmayer
  • Advertising Standards for Licensed Properties of the Metropolitan Transportation Authority
    Jeremy Feigelson
  • Second Ave. Deli v. Heart Attack Grill Order (S.D.N.Y. July 5, 2012)
    Hon. Paul A. Engelmayer

Presentation Material

  • FCT, NAD, CARU: Year in Review & Enforcement Policies - Handout
    Mary K. Engle
  • FTC, NAD, CARU: Year in Review & Enforcement Priorities
    Rebecca Griffith
  • FTC, NAD CARU: Year in Review & Enforcement Policies: Children’s Advertising
    Andra Dallas
  • Social Media and Mobile Location Awareness - Star Trek
    Jeremy Feigelson
  • Social Media and Mobile Location Awareness
    Cillian Kieran
  • Clearing and Conducting an Ad Campaign
    Maureen C. Weiss, Po Yi, Scott Schreiber, Randi W. Singer, Shawn Flowers
  • Coordinating an International Ad Campaign: Views from Across the Pond
    Catherine Bate
  • Coordinating an International Ad Campaign: Views from Across the Pond
    Catherine Bate
  • Coordinating an International Ad Campaign: Views from Across the Pond
    Randi W. Singer, Andrea E. Berner, Stephen Kline, Catherine Bate
  • Ethics in Advertising
    Ashima A. Dayal, Paul R. Tremblay
Co-Chair(s)
Jeremy Feigelson ~ Debevoise & Plimpton LLP
Randi W. Singer ~ Weil, Gotshal & Manges LLP
Speaker(s)
Catherine Bate ~ Miller Thomson LLP
Andrea E. Berner ~ General Counsel and Vice President of Business Affairs, Miss Universe L.P., LLP
Andra Dallas ~ Senior Staff Attorney, Children's Advertising Review Unit, Council of Better Business Bureaus, Inc.
Ashima A. Dayal ~ Davis & Gilbert LLP
Hon. Paul A. Engelmayer ~ United States District Judge, United States District Court, Southern District of New York
Mary K. Engle ~ Associate Director, Division of Advertising Practices, Bureau of Consumer Protection, Federal Trade Commission
Shawn Flowers ~ Associate General Counsel, Time Inc.
Rebecca Griffith ~ Staff Attorney, National Advertising Division, Council of Better Business Bureaus, Inc.
Gary A. Kibel ~ Davis & Gilbert LLP
Cillian Kieran ~ Founder and CEO, CKSK
Stephen Kline ~ Senior Counsel, Privacy and Regulatory Matters, Omnicom Media Group
Michael Muse ~ Vice President of Operations, LocalResponse
Scott Schreiber ~ Vice President, Senior Counsel, Saatchi & Saatchi North America, Inc.
Paul R. Tremblay ~ Clinical Professor of Law and Law Fund Research Scholar, Boston College Law School
Maureen C. Weiss ~ Vice President and Legal Counsel, Estee Lauder Companies, Inc.
Po Yi ~ Venable LLP

PLI makes every effort to accredit its On-Demand Web Programs and Segments.  Please check the CLE Calculator above for CLE information specific to your state.

On-Demand Web Programs and Segments are approved in:

Alabama1, Alaska, California, Colorado, Delaware, Florida, Georgia, Hawaii, Idaho*, Illinois , Iowa2*, Kansas, Kentucky*, Louisiana, Maine*, Mississippi, Missouri3, Montana, Nebraska, Nevada, New Hampshire4, New Jersey, New Mexico5, New York6,  North Carolina7, North Dakota, Ohio8, Oklahoma9, Oregon*, Pennsylvania10, Rhode Island11, South Carolina, Tennessee12, Texas, Utah, Vermont, Virginia13, Washington, West Virginia, Wisconsin14 and Wyoming*.

Iowa, Mississippi, Oklahoma, and Wisconsin DO NOT approve Audio Only On-Demand Web Programs.

Minnesota 
approves live webcasts ONLY

Please Note: The State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement. PLI programs may qualify for credit based on the requirements outlined in the MCLE Regulations and Ariz. R. Sup. Ct. Rule 45.

*PLI will apply for credit upon request. Louisiana and New Hampshire: PLI will apply for credit upon request for audio-only on-demand web programs.


1Alabama: Approval of all web based programs is limited to a maximum of 6.0 credits.

 

2Iowa:  The approval is for one year from recorded date. Does not approve of Audio-only On-Demand Webcasts.

3Missouri:  On-demand web programs are restricted to six hours of self-study credit per year.  Self-study may not be used to satisfy the ethics requirements.  Self-study can not be used for carryover credit.

 

4New Hamphsire:  The approval is for three years from recorded date.

5New Mexico:  On-Demand web programs are restricted to 4.0 self-study credits per year. 


6New York:  Newly admitted attorneys may not take non-traditional course formats such as on-demand Web Programs or live Webcasts for CLE credit. Newly admitted attorneys not practicing law in the United States, however, may earn 12 transitional credits in non-traditional formats. 

7North Carolina:  A maximum of 4 credits per reporting period may be earned by participating in on-demand web programs. 


8Ohio:  To confirm that the web program has been approved, please refer to the list of Ohio’s Approved Self Study Activities at http://www.sconet.state.oh.us.  Online programs are considered self-study.  Ohio attorneys have a 6 credit self-study limit per compliance period.  The Ohio CLE Board states that attorneys must have a 100% success rate in clicking on timestamps to receive ANY CLE credit for an online program.

9Oklahoma:  Up to 6 credits may be earned each year through computer-based or technology-based legal education programs.


10Pennsylvania:  PA attorneys may only receive a maximum of four (4) hours of distance learning credit per compliance period. All distance learning programs must be a minimum of 1 full hour.
 

11Rhode Island:  Audio Only On-Demand Web Programs are not approved for credit.  On-Demand Web Programs must have an audio and video component.

12Tennessee:  The approval is for the calendar year in which the live program was presented.

13Virginia: All distance learning courses are to be done in an educational setting, free from distractions.

14Wisconsin: Ethics credit is not allowed.  The ethics portion of the program will be approved for general credit.  There is a 10 credit limit for on-demand web programs during every 2-year reporting period.  Does not approve of Audio-only On-Demand Webcasts.


Running time and CLE credit hours are not necessarily the same. Please be aware that many states do not permit credit for luncheon and keynote speakers.


If you have already received credit for attending some or the entire program, please be aware that state administrators do not permit you to accrue additional credit for repeat viewing even if an additional credit certificate is subsequently issued.


Note that some states limit the number of credit hours attorneys may claim for online CLE activities, and state rules vary with regard to whether online CLE activities qualify for participatory or self-study credits. For more information, call Customer Service (800) 260-4PLI (4754) or e-mail info@pli.edu.

 
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