On-Demand   On-Demand Web Programs

Advanced Licensing Agreements 2016

Released on: Mar. 31, 2016
Running Time: 14:51:44

Running Time Segment Title Faculty Format
[01:05:02] Patent and Technology Licensing Joseph Yang ~ PatentEsque Law Group, LLP
On-Demand MP3 MP4
[01:15:54] Copyright, Content and Trademark Licensing Oliver Herzfeld ~ Senior Vice President & Chief Legal Officer, Beanstalk
Kenneth M Kaufman ~ Manatt, Phelps & Phillips, LLP
On-Demand MP3 MP4
[01:00:39] Software Licensing Mark S Holmes ~ CEO, PatentBridge LLC
On-Demand MP3 MP4
[01:00:13] Analysis of a Content License Agreement Kenneth M Kaufman ~ Manatt, Phelps & Phillips, LLP
Jessica L Rothstein ~ Goodwin Procter LLP
Jonathan Sirota ~ Sirota Law Firm, P.C.
On-Demand MP3 MP4
[01:01:13] Analysis of a Technology License Agreement Melvin C Garner ~ Leason Ellis LLP
Mark S Holmes ~ CEO, PatentBridge LLC
Gail H Zarick ~ IP Counsel, IBM Security Division, IBM Corporation
On-Demand MP3 MP4
[00:59:46] Licensing Issues in the Life Sciences Industry Jennifer S Yoon ~ Sullivan & Cromwell LLP
Scott J Catlin ~ Associate Vice President for Technology Ventures, UR Ventures - University of Rochester
Sean P Haney ~ General Counsel and Chief Operating Officer, Global IP, Teva Pharmaceuticals
On-Demand MP3 MP4
[00:59:39] Rights of Publicity Licensing Mark G Tratos ~ Adjunct Faculty, University of Nevada Las Vegas Boyd School of Law; Greenberg Traurig, LLP
On-Demand MP3 MP4
[00:59:11] Negotiation Skills and Tactics Marcelo Halpern ~ Perkins Coie LLP
On-Demand MP3 MP4
[01:30:15] Party Disputes: Litigation and Case Law Update for Licensing Lawyers; Indemnification Eleanor M Yost ~ Goodwin Procter LLP
Ira Jay Levy ~ Goodwin Procter LLP
On-Demand MP3 MP4
[01:30:35] Open Source, Cloud Computing, Big Data Paul H Arne ~ Morris, Manning & Martin, LLP
Peter J Kinsella ~ Perkins Coie LLP
Raymond R Ferrell ~ Executive Vice President – General Counsel & Corporate Secretary, Dex Media
On-Demand MP3 MP4
[01:00:09] Strategic Alliances and Other Joint Development Agreements Joseph Yang ~ PatentEsque Law Group, LLP
On-Demand MP3 MP4
[01:29:03] International Licensing -- Asia & Europe Grace L Pan ~ Holland & Knight LLP
Jeremy Schrire ~ King & Wood Mallesons LLP
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[00:58:57] Ethical Considerations in Licensing David Rabinowitz ~ Moses & Singer LLP
On-Demand MP3 MP4

Intellectual property licensing continues to grow increasingly complex.  The legal, regulatory and technical landscape is constantly evolving.  Building and maintaining a successful and effective practice requires that practitioners stay sharp and current in a wide variety of key areas. Whether utilized to develop technology, expand or create market opportunities, or generate returns from existing assets, managing complex licensing transactions requires a broad and varied toolkit.  Additionally, whether licensing patents, copyrights, trade secrets or trademarks, the ability to structure, draft and negotiate complex license agreements is critical to a successful transaction. This program is designed to address the more complex and practical issues that arise in drafting and negotiating IP licenses, as well as tips for specific industries. 

You will learn:

  • Best practices for patent and technology licensing
  • Pointers for strategic alliances and other joint development agreements
  • Guidance on copyright, content, and trademark licensing
  • Software licensing and open source issues
  • Navigating issues in life sciences licensing
  • Mastering effective negotiation strategies
  • Addressing international licensing issues in Asia and Europe
  • Practice tips for rights of publicity licensing
  • Accounting for litigation risks
  • Managing indemnification issues
  • Special considerations raised by cloud computing

Special Features

  • New: Licensing of Big Data
  • In-depth panel analysis of a complex technology or content license agreement
  • Breakouts to meet your practice needs
  • Earn one hour of Ethics credit

This advanced program is focused on those who already have experience in the substantive area of intellectual property law, and who devote a substantial amount of their practice to licensing.

Lecture Topics [Total time 14:51:44]

Segments with an asterisk (*) are available only with the purchase of the entire program.


  • Introduction* [00:02:08]
    Ira Jay Levy, Joseph Yang
  • Patent and Technology Licensing [01:05:02]
    Joseph Yang
  • Copyright, Content and Trademark Licensing [01:15:54]
    Kenneth M. Kaufman, Oliver Herzfeld
  • Software Licensing [01:00:39]
    Mark S. Holmes
  • Analysis of a Technology License Agreement [01:01:13]
    Mark S. Holmes, Melvin C. Garner, Gail H. Zarick
  • Analysis of a Content License Agreement [01:00:13]
    Kenneth M. Kaufman, Jessica L. Rothstein, Jonathan Sirota
  • Rights of Publicity Licensing [00:58:39]
    Mark G. Tratos
  • Licensing Issues in the Life Sciences Industry [00:59:46]
    Jennifer S. Yoon, Scott J. Catlin, Sean P. Haney, PharmD
  • Negotiation Skills and Tactics [00:59:11]
    Marcelo Halpern
  • Party Disputes: Litigation and Case Law Update for Licensing Lawyers; Indemnification [01:30:15]
    Eleanor M. Yost, Ira Jay Levy
  • Open Source, Cloud Computing, Big Data [01:30:35]
    Paul H. Arne, Peter J. Kinsella, Raymond R. Ferrell
  • Strategic Alliances and Other Joint Development Agreements [01:00:09]
    Joseph Yang
  • International Licensing -- Asia & Europe [01:29:03]
    Jeremy Schrire, Grace L. Pan
  • Ethical Considerations in Licensing [00:58:57]
    David Rabinowitz

The purchase price of this Web Program includes the following articles from the Course Handbook available online:


  • COMPLETE COURSE HANDBOOK
  • Patent and Technology Licensing
    Joseph Yang
  • Avoiding Common Mistakes in Patent and Technology Licensing (PowerPoint slides)
    Joseph Yang
  • Advanced Trademark Licensing (PowerPoint slides)
    Tiki Dare
  • Copyright and Content Licensing
    Kenneth M. Kaufman
  • Brand Licensing
    Mary A. Carragher
  • Licensing and Protecting Marks: In a Transactional and Digital Practice (PowerPoint slides)
    Raymond R. Ferrell
  • Patent Licensing and Selling: Strategy, Negotiation, Forms: Strategies for the New Patent Law Frontier; Chapter 17 (PLI–10/15, Second Edition)
    Mark S. Holmes
  • Patent Licensing and Selling: Strategy, Negotiation, Forms: Patent Sales; Chapter 18 (PLI–10/15, Second Edition)
    Mark S. Holmes
  • Software Licenses (PowerPoint slides)
    Mark S. Holmes
  • Content License Agreement
    Kenneth M. Kaufman, Eric A. Prager
  • Theme Park License
    Kenneth M. Kaufman
  • Amended and Restated Internet Game Development Agreement
    Kenneth M. Kaufman
  • Co-Production Agreement (February 24, 1997)
    Kenneth M. Kaufman
  • Selected Provisions of a Technology License
    Mark S. Holmes
  • Key Considerations in License Agreements Specific to the Life Sciences Industry
    Catherine A. Sazdanoff, Marya A. Postner, Elaine C. Stracker, Sarah Angela Solomon
  • Licensing in the Life Sciences Industry
    Jennifer S. Yoon
  • Insurance for Breach of Celebrity Endorsement Agreements
    Mark G. Tratos
  • Ethical Considerations in Licensing and Negotiation
    Ira Jay Levy
  • Basic Ethics for the Negotiating Lawyer
    David Rabinowitz
  • Litigation Issues for Licensing Lawyers
    Ira Jay Levy
  • 10 Questions to Ask About Your Patent Indemnification Provision
    Eleanor M. Yost
  • Indemnification (PowerPoint slides)
    Themi Anagnos
  • Closing the Loophole: Open Source Licensing & the Implied Patent License (Reprinted from: 26 The Computer & Internet Lawyer 1 (Aug. 2009))
    Christian H. Nadan
  • Managing the Use of Open Source Software in a Corporate Environment
    Kathleen A. McConnell, Paul H. Arne
  • Cloud Computing Legal Issues
    Peter J. Kinsella
  • Cloud Computing Legal Issues (PowerPoint slides)
    Peter J. Kinsella
  • The Big Data Licensing Issue-Spotter (November 16, 2015)
    David W. Tollen
  • IP Issues in Joint Ventures and Strategic Alliances
    Joseph Yang
  • IP Issues in Joint Ventures and Strategic Alliances (PowerPoint slides)
    Joseph Yang
  • International Licensing—Asia (November 16, 2015)
    James F. Brelsford
  • International Licensing—Asia
    Grace L. Pan
  • Intellectual Property Licensing in Asia (PowerPoint slides)
    Grace L. Pan
  • Intellectual Property Licences and EC Law
    Jeremy Schrire
  • International IP Licensing—Europe (PowerPoint slides)
    Jeremy Schrire
  • International Licensing—Europe (November 2, 2015)
    Sally Shorthose
  • International Licensing—Europe (PowerPoint slides)
    Sally Shorthose
  • Licensing Negotiations: Skills and Tactics
    Marcelo Halpern

Presentation Material


  • Patent and Technology Licensing
    Joseph Yang
  • Copyright and Content
    Kenneth M. Kaufman
  • Trademark Licensing
    Oliver Herzfeld
  • Software Licensing
    Mark S. Holmes
  • Handout: 50 State Right of Privacy and Publicity Survey
    Mark G. Tratos
  • Handout: Celebrity Product Insurance
    Mark G. Tratos
  • Licensing Issues in the Life Sciences Industry
    Scott J. Catlin, Sean P. Haney, PharmD, Jennifer S. Yoon
  • Rights of Publicity Licensing
    Mark G. Tratos
  • Negotiation Skills and Tactics
    Marcelo Halpern
  • Party Disputes: Litigation and Case Law Update for Licensing Lawyers
    Ira Jay Levy
  • Party Disputes: Indemnification
    Eleanor M. Yost
  • Open Source Issues
    Paul H. Arne
  • Cloud Computing
    Peter J. Kinsella
  • Licensing of Big Data
    Raymond R. Ferrell
  • Strategic Alliances and Other Joint Development Agreement
    Joseph Yang
  • International Licensing – Asia
    Grace L. Pan
  • International Licensing – Europe
    Jeremy Schrire
  • Basic Ethics For the Negotiating Lawyer
    David Rabinowitz
  • Ethical Considerations in Licensing
    David Rabinowitz
Co-Chair(s)
Ira Jay Levy ~ Goodwin Procter LLP
Joseph Yang ~ PatentEsque Law Group, LLP
Speaker(s)
Paul H. Arne ~ Morris, Manning & Martin, LLP
Scott J. Catlin ~ Associate Vice President for Technology Ventures, UR Ventures - University of Rochester
Raymond R. Ferrell ~ Executive Vice President – General Counsel & Corporate Secretary, Dex Media
Melvin C. Garner ~ Leason Ellis LLP
Marcelo Halpern ~ Perkins Coie LLP
Sean P. Haney, PharmD ~ General Counsel and Chief Operating Officer, Global IP, Teva Pharmaceuticals
Oliver Herzfeld ~ Senior Vice President & Chief Legal Officer, Beanstalk
Mark S. Holmes ~ CEO, PatentBridge LLC
Kenneth M. Kaufman ~ Manatt, Phelps & Phillips, LLP
Peter J. Kinsella ~ Perkins Coie LLP
Grace L. Pan ~ Holland & Knight LLP
David Rabinowitz ~ Moses & Singer LLP
Jessica L. Rothstein ~ Goodwin Procter LLP
Jeremy Schrire ~ King & Wood Mallesons LLP
Jonathan Sirota ~ Sirota Law Firm, P.C.
Mark G. Tratos ~ Adjunct Faculty, University of Nevada Las Vegas Boyd School of Law; Greenberg Traurig, LLP
Jennifer S. Yoon ~ Sullivan & Cromwell LLP
Eleanor M. Yost ~ Goodwin Procter LLP
Gail H. Zarick ~ IP Counsel, IBM Security Division, IBM Corporation
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Related Items

Handbook  Course Handbook Archive

Advanced Licensing Agreements 2016 Joseph Yang, PatentEsque Law Group, LLP
Ira Jay Levy, Goodwin Procter LLP
 
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