Recorded on: Jan. 15, 2013
DOUG MACKAY: Let's step back for a second and ask ourselves, well, what is negotiation? And really, it's two parts here. So here, it's what you have and what he or she wants, on one side. And then, he or she has what you want on the other side.
So any negotiation has two different parts to it, two different parties, sometimes even more than two different parties involved. The key is satisfying the mutual needs involved with both parties. So how do ...