Recorded on: Sep. 19, 2013
Taken from the Web Program Technology and Entertainment Convergence 2013: Hot Business and Legal Issues in "Technotainment" Recorded September, 2013 in San FranciscoAn Update: Get Ahead of the Curve in Handling Emerging Marketing Techniques [01:01:09]
The convergence of technology and entertainment has had a dramatic impact on the consumer marketing of most companies. These days, marketers want to have their message accessible on Twitter™, Facebook™, ...