On-Demand Learning

Intellectual Property

On-Demand Web Programs

From the program: Privacy and Data Security Law Institute (Thirteenth Annual)

Released on: Jun. 5, 2012

This program focuses on critical issues of information privacy, security and data protection faced by all companies.  The Internet and other evolving information technologies, wired and wireless, have prompted the development of powerful tools for the collection, processing, storage and use of personal information.  These trends create numerous issues regarding limitations on corporate rights to use that information and obligations to protect ...

From the program: Representing the Games Industry Client 2012

Released on: Oct. 31, 2012

The videogame industry has emerged as a leader in home entertainment, rivaling recorded music, television and motion pictures for the consumer entertainment mindshare.  Intellectual property, including videogames, has become one of America’s leading exports in the 21st Century.  The emergence of the Internet, Facebook and other social platforms and destinations, Apple iOS, Android, Windows Mobile and other digital delivery vehicles, ...

From the program: Social Media 2013: Addressing Corporate Risks

Released on: Feb. 20, 2013

Did you know that Facebook now has one billion active users? (By contrast, the entire population of the United States is 310 million people.) Or that Facebook accounts for over ten percent of all U.S. web traffic? And that over 250 million photographs are posted to Facebook each day? Or that Twitter users are expected to send over 91 billion tweets during 2012? And that over four billion videos are viewed per day on YouTube? Facebook, Twitter, ...

From the program: Technology and Entertainment Convergence 2012: Hot Business and Legal Issues in "Technotainment"

Released on: Oct. 3, 2012

This year’s program is completely revised to include today’s major legal and business issues in the convergence of entertainment and technology.  The program brings together a faculty of experienced in-house lawyers, law firm attorneys and senior business executives on the cutting edge of this burgeoning practice.  The expert faculty explores distribution of digital content to Apps; advertising and privacy issues in social media; ...

From the program: Think Like a Lawyer, Talk Like a Geek 2012: Get Fluent in Technology

Released on: Nov. 19, 2012

For many lawyers, addressing legal issues arising from a client’s use of technology or negotiating contracts for technology services, like mobile apps, have become a routine part of daily practice.  Lawyers, who often have no technical training, are required by court rules to report on their client’s technology infrastructure so that a judge may address electronic discovery issues.  The rapidly changing world of technology requires ...

From the program: Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2012

Released on: Nov. 27, 2012

Tracking consumers online is both standard and controversial. Nearly every consumer-facing website and app collects and uses this type of data, and there are hundreds of vendors out there to assist them. As technology has advanced, so have the business models. The data collected - often just anonymous unique identifiers and segments of potential interest - are used for advertising, personalized content, and analytics and site optimization. ...

From the program: Trade Secrets 2013: What Every IP Attorney Should Know

Released on: Feb. 26, 2013

The "Big Three" categories of intellectual property are patents, copyrights and trademarks, but just as valuable is the fourth category of trade secrets.  If you work at a technology company or other company that creates or works with industry trade secrets - or if you counsel such a company - this course will teach you what you need to know to protect your valuable assets. Lecture Topics  [Total time 06:12:55] Segments ...

From the program: Understanding Copyright Law in the Data Era 2012

Released on: Jul. 23, 2012

Copyright law continues to be an unpredictable and dynamic practice area. Learn the basics while exploring all of the recent cases and developments that continue to change the practice of copyright law. Examine the rights copyright protection confers, and learn how to protect those rights. Explore how the Internet continues to redefine critical concepts in the field, and learn how to tackle these challenges in daily practice. Even though you might ...

From the program: Understanding Patent Law 2012

Released on: Jul. 13, 2012

As patents and other intellectual property become more and more valuable to companies, it is essential that general practitioners and business counselors have a firm grasp of the basic principles of patent law so they can better advise their clients.  This program is designed with the non-patent practitioner in mind, and it will cover all types of patent issues that might arise in the context of every day practice and business management.  ...

From the program: Understanding the Intellectual Property License 2012

Released on: Dec. 24, 2012

Licensing offers valuable economic and strategic opportunities. Companies are increasingly turning to licensing to gain access to intellectual property at a lower cost than developing or purchasing intellectual property assets, and as a way of generating new sources of revenue out of existing intellectual property assets. Virtually every business today must confront licensing issues. A solid base of knowledge about licensing of intellectual property ...

From the program: Understanding Trademark Law in the Global Marketplace 2012

Released on: Jul. 24, 2012

Put aside the books and articles on trademark law, and listen up. This program is for you, whether you are just starting out, need a refresher, or have just learned how exciting a career in trademark law can be. The program is built on a rock-solid foundation of trademark law experience. The speakers come with dozens of years in the field, and they will share that experience with you and will answer your questions, both during their presentations ...

From the program: USPTO Post-Grant Patent Trials 2013

Released on: Apr. 10, 2013

Post-grant patent proceedings were pursued in record number at the USPTO in 2012. The substantial costs and uncertainty of patent litigation require the development of alternative case management strategies, which at least require consideration of challenging patents at the USPTO. To this end, patent reexamination remains a viable alternative to costly litigation or parallel path to enhance litigation positions. Yet due to the public outcry for even ...