Recorded on: Mar. 4, 2013
Taken from the Web Program IP Issues in Business Transactions 2013 Recorded February, 2013 in San Francisco
Implementing an IP Licensing Program [01:00:00]
Selecting the IP to license
Assessing business objectives, including protection of market share, price advantage in competition, and revenue generation
The process, the license, and setting appropriate goals
Using litigation to encourage infringers to become licensees ...