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Intellectual Property

Licensing

Recorded on: Mar. 25, 2013

Taken from the Web Program Advanced Licensing Agreements 2013 Recorded March, 2013 in New York Breakouts: Analysis of a Content/Technical License Agreement [01:03:26] I. Analysis of a Content License Agreement Walkthrough and mock negotiation of a complex content license agreement Structuring IP rights allocation Negotiating new media rights Allocating merchandising rights Negotiating creative, business and technology ...

Recorded on: Apr. 24, 2013

Taken from the Web Program Advanced Copyright Law Annual Review 2013 Recorded April, 2013 in New YorkCopyright Licensing: Has Copyright Become Contractualized? [01:00:31] Interaction of copyright law and contract law When copyright law preempts contract claims (or doesn’t) When contract law protects non-copyrightable material The ProCD (7th Cir.) case and its impact Policy issues The purchase price of this segment includes the following ...

Recorded on: Mar. 4, 2013

Taken from the Web Program IP Issues in Business Transactions 2013 Recorded February, 2013 in San Francisco Implementing an IP Licensing Program [01:00:00] Selecting the IP to license Assessing business objectives, including protection of market share, price advantage in competition, and revenue generation The process, the license, and setting appropriate goals Using litigation to encourage infringers to become licensees ...