On-Demand Learning

Last Year

Transcripts

Intellectual Property

Advertising

Recorded on: Nov. 14, 2012

REED FREEMAN: All right. I think we're ready to get started again. That all right? All right. Well, welcome back from lunch, and nothing is a better post-lunch topic of discussion than European privacy law. This is a test. If you can remain attentive through this, we'll all be very impressed. We are fortunate and really, actually, quite fortunate to have two of the world's experts on privacy law and the European Union and in Canada as it relates ...

Recorded on: Nov. 14, 2012

D REED FREEMAN: So with that, let me introduce our first speaker. And we are really, really honored to have him here. It's his second year here, and whether he likes it or not, he's going to be here every year. I'll just go get him, down in Sunnyvale. Shane Wiley is a certified information privacy professional. He's vice president of privacy and data governance at Yahoo!. He leads the privacy and data governance teams at Yahoo!, supporting nearly ...

Recorded on: Nov. 14, 2012

D. REED FREEDMAN, JR: We are next going to be joined by-- one of the pleasures of getting to chair a program at PLI is that you get an opportunity to invite some of the real leaders in the bar worldwide to present to the audience. And in a lot of cases, particularly today, you get to invite some of your good friends as well, and they say, yes, which is especially pleasing to me. And so with that introduction, let me please introduce you to my friend ...

Recorded on: Nov. 14, 2012

REED FREEMAN: Well, welcome back. And we are on the home stretch here. But another benefit of being the chair of a program is other than only having to speak for half of a session, which is great, is you get to decide the order of the program. And we intentionally had this last. Not just because it made sense and was kind of tying together everything we've talked about today, but because it's just a really spectacular panel. And this is based on the ...

Recorded on: Nov. 14, 2012

REED FREEMAN: We are ready to move on to class action risk. This is a one hour presentation that will be followed by the most productive part of the day, which will be lunch. I'm delighted again this year to be joined by my partner and friend, Dave McDowell of Morrison Foerster. Dave is a member and a former co-chair of Morrison Foerster's Consumer Litigation and Class Action practice group. He's defended about a million putative class action claims ...

Recorded on: Nov. 12, 2012

PETER BROWN: [INAUDIBLE] lawyer and perhaps just a little bit of a geek. All right. With that, Lori. LORI E. LESSER: Hi. Thank you very much to everyone who came this morning. We have a few geek challenges to our own technology given the storm. So my co-presenter is Dan Regard, who you will hear as a disembodied voice coming over the system. Dan is a lawyer, a programmer, and a consultant. He's been working with legal technology for more than 20 ...

Recorded on: Sep. 20, 2012

CYDNEY A. TUNE: All right, welcome back, those on the live webcast who have reconnected with us and those in the room. I am very happy to introduce a panel on tracking and behavioral advertising, and the privacy issues that it engenders, the benefits, and risks. It's a world we're all experiencing. Some of the top trends for 2012 that I didn't have time to talk about at the beginning, one of them has to do with ad buying and the movement online, ...

Recorded on: May. 23, 2012

SPEAKER 1: OK. So we are starting the last afternoon of this seminar with a very exciting presentation on behavioral targeting in online advertising. And it's even more exciting than you thought it was, because we only have one speaker and the second one is delayed. Her flight-- she had a flight issue, so she's on her way. And Liisa is going to do her presentation first, even though it was not planned to be that way, until the second speaker arrives. ...

Recorded on: May. 2, 2012

SHELDON: Without any further ado, I want to introduce our first speaker, Joe Welch. Joe is the managing partner at the Pattishall McAuliffe Firm in Chicago. He's represented clients in intellectual property litigation for more than 25 years. And he's taught at Northwestern Law School for more than 20 years. His publications include A Practitioners Guide, Trademarks and Unfair Competition Deskbook, and the law school coursebook, Trademarks and Unfair ...

Recorded on: Mar. 12, 2012

DAVID H. BERNSTEIN: Of course you all have iPads in front of you. But you really should have a crystal ball for what we're about to hear about, which is Neuromarketing. And I'm very pleased to welcome as a moderator of the next session, Stuart Elliott, who hopefully is well known to all of you who read the New York Times. He has been for 20 years the advertising columnist for the New York Times. I read his column DAVID H. BERNSTEIN: every week. And ...

Recorded on: Mar. 12, 2012

DAVID H. BERNSTEIN: OK, welcome back, everybody. I hope you had a good lunch break. We are now going to pick up on a topic that we talked a little bit about this morning with Judge Koeltl and the NAD and FTC panel, which is surveys. Surveys are critically important in [UNINTELLIGIBLE] litigation. In court, they're really required. As you heard from Judge Koeltl, in the absence of a survey, he wasn't even going to consider what claims might be implied. ...

Recorded on: Mar. 12, 2012

RANDI W. SINGER: We're going to get started again. As David mentioned, this panel is about the class actions in the advertising area. And I just want to put in a plug for filling out your evaluations, because this panel came about-- we had a lot of comments last year about people who wanted to hear more about class actions. So you asked for it. Here we are. So we read your comments. We listen. So if there's things you want to see for next year, ...

Recorded on: Mar. 12, 2012

RANDI SINGER: We're going to get started with our last panel of the day on social media. And we are very lucky. We have the best today. To my right is Adam Cohen, who is a principal in Ernst & Young's forensic technologies and dispute services practice. And he has more than 15 years of experience in law and technology and routinely advises some of the world's leading businesses on data management and electronic discovery compliance issues. I ...