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Advanced Trademark Law Annual Review 2013

On-Demand Web Programs  On-Demand Web Programs    

From the program: Advanced Trademark Law Annual Review 2013

Released on: May. 2, 2013

Up-to-date knowledge of current trends and case law involving trademarks is essential for corporate and law firm attorneys who specialize in, or often find themselves involved in, this critical area of intellectual property. The 2013 Advanced Trademark Law Annual Review brings together an outstanding faculty of practitioners and industry experts who will provide up-to-date developments in trademark law and practice. This seminar is also noted for ...

Defending Privacy and Behavioral Advertising Class Action Suits 2013: What Every Litigator and In-House Lawyer Needs to Know

On-Demand Web Programs  On-Demand Web Programs    

From the program: Defending Privacy and Behavioral Advertising Class Action Suits 2013: What Every Litigator and In-House Lawyer Needs to Know

Released on: Feb. 5, 2013

Over the past two years there has been an explosion of new lawsuits filed focused on the alleged disclosure of identifying information in connection with the use of  social networks, social gaming, mobile phones, apps, and other mobile and web-based technologies and in connection with behavioral advertising and the use of pixels, beacons, cookies and other persistent identifiers.  Like patent troll suits and stock drop cases, being sued ...

Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2012

On-Demand Web Programs  On-Demand Web Programs    

From the program: Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2012

Released on: Nov. 27, 2012

Tracking consumers online is both standard and controversial. Nearly every consumer-facing website and app collects and uses this type of data, and there are hundreds of vendors out there to assist them. As technology has advanced, so have the business models. The data collected - often just anonymous unique identifiers and segments of potential interest - are used for advertising, personalized content, and analytics and site optimization. ...

Featured Faculty/Authors
Lisa J. Sotto

Lisa J. Sotto ~ Hunton & Williams LLP

David W. Pollak

David W. Pollak ~ Morgan, Lewis & Bockius LLP

Katie M. Lachter

Katie M. Lachter ~ Hinshaw & Culbertson LLP