2-Hour Program

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Overview

Why You Should Attend

Today’s law firms face tough new business challenges that were previously hard to imagine. The traditional hourly-rate model is increasingly questioned by clients demanding more billing transparency, more control over who handles their matters and more value from their fees. In response, firms and clients are engaging in more alternative fee arrangements that can require greater administrative cost for the firm. 

Firms are also learning that a strong web and social media presence highlighting their expertise and accomplishments can help their business prospects, but a poor one can potentially hurt their chances at future business. Maintaining an effective online profile is a must in today’s legal marketing climate, but this approach requires effort and attention from attorneys and legal departments that may already be pressed for time.   

More than ever, law firms must be flexible and responsive to the demands of the modern customer. Winning New Business in Changing Times 2015 will explore some of these issues and share the thoughts and strategies from the firm and client sides on how business is earned, kept and given in today’s competitive legal services market.

What You Will Learn

  • Design an effective business development foundation at your firm
  • Pinpoint roles for attorneys and non-attorneys to contribute to marketing initiatives
  • Build new opportunities to market the firm through new and traditional approaches
  • Learn the importance of constant marketing
  • Appreciate and build from the value that current clients bring
  • Bid for new work and handle RFPs
  • Hear key strategies in closing new business – identify decision makers, get commitments

Special Features

Video dramatizations of every day scenarios and opportunities to develop business

Who Should Attend

Attorneys at law firms looking to maximize their business development potential and in-house attorneys learning how to manage and select outside counsel should walk away from with program with helpful insights.

Topics

Credit Details