6-Hour Program

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Overview

Why you should attend

Collecting data from and about consumers is now nearly ubiquitous online, in mobile apps, and in social media. Most brands use this data in some way, such as to personalize messages and content, to optimize their sites or apps, or to improve their products, services, and offerings. Brands may choose from hundreds of vendors to assist them in these efforts. The data collected is often just anonymous unique identifiers and segments of potential interest, although in the context of social media apps, for example, the information is often personally identifiable. However, with all of this advancement and revenue at hand – online advertising alone topped $100 billion for the first time in 2012, while social media and mobile ad spending combined for $22 billion, also a new high – brands and their vendors are operating in a rapidly growing area that continues to lack regulatory certainty in the U.S. and around the world. The FTC has proposed best practices, but sued those that have stepped over the line; state attorneys general have started to do the same; the press has called out companies for data uses that they may not have considered to be improper; the self-regulatory sector continues to innovate; standards bodies are tackling cutting-edge issues such as how to interpret a consumer’s “do-not-track” signal; class action lawyers are as active as they have been in over ten years, and becoming more creative all the time; and regulators around the world are looking to apply new standards to traditional tools like cookies and web beacons.

Please join us as leading practitioners and industry experts explore the cutting-edge legal concerns in online tracking and targeting. What are the regulators around the world calling for? How is the market reacting? What are common practices and what are outliers? What are class action lawyers looking for? What kinds of issues interest the press? And, by the way, how does all of this work? Ultimately, how can companies protect their brands while taking advantage of some of the most common tools available? How can brands adopt new business models that emerge like dandelions and promise more revenue and better consumer engagement?

What you will learn

  • How online, mobile, and social media tracking and targeting work from a technical perspective
  • Hot topics in online privacy law, including advertising in online, mobile apps and social media; how to interpret a “do not track” header; and new issues surrounding the use of “big data”
  • Self-regulatory initiatives associated with online and mobile tracking and targeting
  • Fact patterns that have resulted in bad PR, government enforcement, and private litigation
  • How regulators around the world are addressing tracking and targeting
  • How Chief Privacy Officers at leading companies are handling tracking issues now
  • Practical tips for handling real-world issues

Who should attend

In-house counsel and outside counsel, and business professionals who need to be on the cutting edge of the legal issues surrounding the uses of tracking data for delivery of advertising, personalized content, or analytics.

Credit Details