1-Hour Program

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Overview

For fifteen consecutive years, China has been the world’s No. 1 country for receiving and processing the most trademark filings.  To put that in perspective, the number of trademarks filed in China in 2015 alone was three times more than the combined trademark filings made in the United States and the European Union (2nd and 3rd place respectively). The trademark filing number in 2016 was more than 3.5 million.  This means more brands are flooding to China.  This also means the need to understand exactly how China’s trademark system works is more pressing than ever.  

The presentation will focus on landmark cases that answer the following questions:  

  • What is one of a global brand’s greatest fears when doing business in China?  And when this fear became a reality, what are the lessons learned? (New Balance; 2016)
  • What is the landmark case showing the Chinese court’s attitude against infringers – particularly against bad faith / online counterfeiters? (Uniqlo, fake Samsung cell phone case, and criminal trademark prosecution; 2016)
  • How does one protect the “look” of a product in China? (Rimowa; 2016) 

The program therefore focuses on one central issue in China: enforcement.  Whether it’s an enforcement against a Western brand, or enforcement by a Western brand targeting infringers in China. It’s a how-to discussion with practical tips.

Credit Details