Did you know that Facebook now has one billion active users? (By contrast, the entire population of the United States is 310 million people.) Or that Facebook accounts for over ten percent of all U.S. web traffic? And that over 250 million photographs are posted to Facebook each day? Or that Twitter users are expected to send over 91 billion tweets during 2012? And that over four billion videos are viewed per day on YouTube?
Facebook, Twitter, LinkedIn, YouTube, Google+, Foursquare, Tumblr, Pinterest and other social media sites are transforming not only the daily lives of consumers, but also how companies interact with consumers. Indeed, even the largest, most conservative blue-chip corporations have begun to embrace social media; one study revealed that, of the Fortune Global 100, 77% had Twitter accounts, 61% had a presence on Facebook, and 57% had a YouTube channel; these numbers will only increase over time. Many marketing professionals view social media as the single greatest marketing tool to have emerged in this century.
However, along with the exciting new marketing opportunities presented by social media comes challenging new legal issues. In seeking to capitalize on the social media gold rush, is your company taking the time to identify and address the attendant legal risks? The good news is that, merely by undertaking simple, low-cost precautions, companies seeking to use social media can significantly reduce their potential liability exposure.
Leading practitioners and industry experts will explore the cutting-edge legal concerns emerging from social media, and provide practical solutions and real-world insights to assist you in tackling these concerns.
Lecture Topics [Total time 06:34:40]
Segments with an asterisk (*) are available only with the purchase of the entire program.
- Introduction* [00:03:19]
John F. Delaney
- Friending, Tagging and Tweeting: Social Media Overview [01:10:39]
John F. Delaney
- User-Generated Content: Liability Concerns and Safe Harbors [01:00:29]
Lisa T. Oratz
- Drafting and Updating Social Media Policies and Guidelines [01:04:29]
Christine E. Lyon
- Going Mobile: Smart Phones, Tablets and Mobile Apps [01:03:01]
Cydney A. Tune, Priya Sanger
- Online Marketing: New Opportunities, New Risks [00:57:10]
Andrew B. Serwin
- A View from the Trenches: Hot Issues, Creative Solutions [01:15:33]
Benjamin Petrosky, Chris McCleary, Jennifer Stanley, Karen Scarr, Lara Kehoe Hoffman, Timothy Yip
The purchase price of this Web Program includes the following articles from the Course Handbook available online:
- Friending, Tagging and Tweeting: Social Media Overview
John F. Delaney
- Socially Aware: The Social Media Law Update
John F. Delaney
- User-Generated Content: Liability Concerns and Safe Harbors
Lisa T. Oratz
- New Media, Technology and the Law: A Summary of Key Legal Developments Affecting Technology and Emerging Business Models
Jeffrey D. Neuburger
- New Media and Technology Law Blog
Jeffrey D. Neuburger
- Drafting and Updating Social Media Policies and Guidelines for Employees
Christine E. Lyon
- Privacy Challenges in the World of Smart Phones and Mobile Apps
Cydney A. Tune
- Mobile Marketing and Privacy: New Developments
Gary A. Kibel
- Mobile App Operators Announce Agreement with California Attorney General
Gary A. Kibel
- Marketing Your Mobile App: Get it Right From the Start
Gary A. Kibel
- "A Reference for Your Company," Information Security and Privacy: A Guide to Federal and State Law and Compliance, Vol. 2, Ch. 39
Andrew B. Serwin
- The Eye of the Beholder: Operationalizing Privacy by Design Through the Power of Consumer Choice
Andrew B. Serwin
- The Demographics of Privacy--A Blueprint for Understanding Consumer Perceptions and Behavior
Andrew B. Serwin
- Social Media: Understanding User Patterns and Compliance Issues
Andrew B. Serwin
- California Attorney General Announces Principles of Mobile Privacy; Mobile Platform Developers Are Onboard
Jennifer Stanley
- Copyright Alert: Viacom v. Youtube/Google--Second Circuit Reinstates Viacom's Copyright Lawsuit, But Largely Affirms Pro-Online Service Provider Holdings
Mitchell Zimmerman, Jennifer Stanley
- Intellectual Property 2012 Summer Bulletin
Stuart P. Meyer, Jennifer Stanley
- Data Breach Laws Become Even Stricter for All Companies with California or Massachusetts Customers or Users
Jennifer Stanley
- Advertising & Social Media Law
James A. Trigg
- A Brand Owner's Guide to Social Media
James A. Trigg
- J.Trigg Enterprises, Inc.: Sample Social Media Policy
James A. Trigg
- Index to Social Media 2013
Presentation Material
- Friending, Tagging and Tweeting: Social Media Overview
John F. Delaney
- User-Generated Content: Liability Concerns and Safe Harbors
Lisa T. Oratz
- Drafting and Updating Social Media Policies and Guidelines
Christine E. Lyon
- Going Mobile: Smart Phones, Tablets and Mobile Apps
Priya Sanger
- Going Mobile: Smart Phones, Tablets and Mobile Apps
Cydney A. Tune
- Online Marketing: New Opportunities, New Risks
Andrew B. Serwin
PLI makes every effort to accredit its On-Demand Web Programs and Segments. Please check the CLE Calculator above for CLE information specific to your state.
On-Demand Web Programs and Segments are approved in:
Alabama1, Alaska, California, Colorado, Delaware, Florida, Georgia, Hawaii, Idaho*, Illinois , Iowa2*, Kansas, Kentucky*, Louisiana, Maine*, Mississippi, Missouri3, Montana, Nebraska, Nevada, New Hampshire4, New Jersey, New Mexico5, New York6, North Carolina7, North Dakota, Ohio8, Oklahoma9, Oregon*, Pennsylvania10, Rhode Island11, South Carolina, Tennessee12, Texas, Utah, Vermont, Virginia13, Washington, West Virginia, Wisconsin14 and Wyoming*.
Iowa, Mississippi, Oklahoma, and Wisconsin DO NOT approve Audio Only On-Demand Web Programs.
Minnesota approves live webcasts ONLY
Please Note: The State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement. PLI programs may qualify for credit based on the requirements outlined in the MCLE Regulations and Ariz. R. Sup. Ct. Rule 45.
*PLI will apply for credit upon request. Louisiana and New Hampshire: PLI will apply for credit upon request for audio-only on-demand web programs.
1Alabama: Approval of all web based programs is limited to a maximum of 6.0 credits.
2Iowa: The approval is for one year from recorded date. Does not approve of Audio-only On-Demand Webcasts.
3Missouri: On-demand web programs are restricted to six hours of self-study credit per year. Self-study may not be used to satisfy the ethics requirements. Self-study can not be used for carryover credit.
4New Hamphsire: The approval is for three years from recorded date.
5New Mexico: On-Demand web programs are restricted to 4.0 self-study credits per year.
6New York: Newly admitted attorneys may not take non-traditional course formats such as on-demand Web Programs or live Webcasts for CLE credit. Newly admitted attorneys not practicing law in the United States, however, may earn 12 transitional credits in non-traditional formats.
7North Carolina: A maximum of 4 credits per reporting period may be earned by participating in on-demand web programs.
8Ohio: To confirm that the web program has been approved, please refer to the list of Ohio’s Approved Self Study Activities at http://www.sconet.state.oh.us. Online programs are considered self-study. Ohio attorneys have a 6 credit self-study limit per compliance period. The Ohio CLE Board states that attorneys must have a 100% success rate in clicking on timestamps to receive ANY CLE credit for an online program.
9Oklahoma: Up to 6 credits may be earned each year through computer-based or technology-based legal education programs.
10Pennsylvania: PA attorneys may only receive a maximum of four (4) hours of distance learning credit per compliance period. All distance learning programs must be a minimum of 1 full hour.
11Rhode Island: Audio Only On-Demand Web Programs are not approved for credit. On-Demand Web Programs must have an audio and video component.
12Tennessee: The approval is for the calendar year in which the live program was presented.
13Virginia: All distance learning courses are to be done in an educational setting, free from distractions.
14Wisconsin: Ethics credit is not allowed. The ethics portion of the program will be approved for general credit. There is a 10 credit limit for on-demand web programs during every 2-year reporting period. Does not approve of Audio-only On-Demand Webcasts.
Running time and CLE credit hours are not necessarily the same. Please be aware that many states do not permit credit for luncheon and keynote speakers.
If you have already received credit for attending some or the entire program, please be aware that state administrators do not permit you to accrue additional credit for repeat viewing even if an additional credit certificate is subsequently issued.
Note that some states limit the number of credit hours attorneys may claim for online CLE activities, and state rules vary with regard to whether online CLE activities qualify for participatory or self-study credits. For more information, call Customer Service (800) 260-4PLI (4754) or e-mail info@pli.edu.