3-Hour Program

See Credit Details Below

Overview

Please note that CLE credit is not available for this program.

Why You Should Attend

With the focus of social media in the legal profession, smart non-profits and public interest organizations are cultivating a robust social media presence. Learn what uses of social media are gaining traction, tools and tips that nonprofits are embracing, and how to effectively integrate social media with your overall communications and digital strategy. We’ll discuss how to deepen your understanding of what’s working to grow your network, engage your supporters and build on success.

What You Will Learn

Drawing on the latest research and trends and case studies of non-profits in the legal sector, we’ll explore how social media and networking tools can be used to grow your organization’s online presence, and in turn, attract more supporters and volunteers and reach more beneficiaries.  By the end of this seminar attendees will be familiar with:

  • Practical tips for getting the most out of social media tools
  • How to identify and define achievable social media goals
  • How to develop an effective and sustainable content strategy
  • How to build a culture of social media within your organization
  • How to create a “listening” dashboard to provide insight into how others view your organization and issues you care about
  • How to engage with and respond to diverse constituencies online
  • How to monitor and measure your social media impact

Who Should Attend

The session is appropriate for executive directors, program administrators, pro bono managers, and communications and fundraising staff at non-profit and legal services organizations.  We will draw on research and real-life examples from the public interest legal community as well as the non-profit sector at large.

This program is a companion to the introductory Social Media for Non-Profit and Public Interest Organizations 2015 program available as an On-Demand webcast.

Credit Details