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Overview
Why you should attend
Updated every year to provide the most cutting-edge information related to the practice of advertising law, this advanced program is led by an all-star faculty of experts and will address the many challenges companies face each day as they develop advertising campaigns. As companies strive to increase market share in a dynamic landscape increasingly dominated by social networks and other new media outlets, legal pitfalls abound. Attend this program to hear real-world advice and learn practical tips and strategies you can rely on daily.
What you will learn
- Navigating the challenges that social media and other new technology create for advertisers
- Hot topics for plaintiffs’ lawyers
- Legal issues surrounding native advertising
- Lessons for clearing and conducting your client’s next advertising campaign
- Taking your campaign global: Issues involved in advertising internationally
- Enforcement priorities at the FTC and NAD: Where are the regulators choosing to focus?
- Fun and interactive session on ethical issues faced by advertising lawyers
Who should attend
Firm attorneys, in-house counsel, marketing executives, and allied professionals who practice in the fields of advertising, media, communications, trademark, and consumer protection law will benefit from this program.