6-Hour Program

See Credit Details Below

Overview

Why you should attend

In these economically challenging times, marketers need to fight harder than ever to preserve and increase market share.  With the continued expansion new media outlets, and the growing importance of social networking, those battles need to be fought on an ever expanding number of fronts.  Advertising and promotional campaigns are thus more important than ever, as are the tools needed to prevent unfair and deceptive advertising by competitors.  This advanced-level program will provide you with the practical skills you need to navigate the new regulatory and competitor minefields, as well as a preview of coming attractions in the field.  Led by an all-star faculty of industry experts, this program has been completely revised for 2012 to provide the latest developments and strategies for successful, persuasive, legal advertising campaigns.

What you will learn

  • The social media revolution, and what it means for clearing and conducting advertising campaigns
  • A preview of the challenges that neuromarketing and social media analytics will raise
  • The FTC's and NAD's enforcement priorities, and how they work together to support self-regulation and discourage deceptive advertising
  • The growing influence of Internet surveys in advertising substantiation and challenges
  • The use and abuse of class action complaints in false advertising
  • A view from the bench on advertising litigation in federal court

Who should attend

Firm attorneys, in-house counsel, marketing executives, and allied professionals who practice in the fields of advertising, media, communications, trademark, and consumer protection law will benefit from this program.

Credit Details