1-Hour Program

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Overview

Environmental marketing claims continue to be a powerful way for advertisers around the world to promote their products and to distinguish themselves from the competition.  Making green marketing claims that are both effective and legally compliant isn’t easy however.  Consumers may not understand what “renewable,” “sustainable,” and other green marketing claims mean.  Advertisers face big hurdles to substantiate green marketing claims.   And, with aggressive regulatory enforcement and competitive challenges, the risk in making a misstep is substantial.  Join lawyers from the Global Advertising Lawyers Alliance for a review of hot topics in green marketing around the world.  Topics to be covered include: 

  • Specific rules governing the use of specific marketing claims;
  • Substantiating green marketing claims;
  • How to properly qualify green marketing claims;
  • Recent legislative and regulatory changes; and
  • Recent green marketing enforcement and litigation.

Credit Details