1-Hour Program

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Overview

With the ever-growing importance of social media, mobile marketing, and the internet, advertising has truly gone global.  Whether creating traditional advertising, innovative social media campaigns, or sweepstakes and contests with global reach, advising clients on global marketing campaigns is a challenge.  Members of the Global Advertising Lawyers Alliance will provide an overview of some of the key developments in advertising law around the world over the last year.  This one-hour briefing will cover the following topics:  

  • Major areas of regulatory and self-regulatory enforcement
  • Update on major advertising law cases in the courts
  • New developments in highly-regulated industries, including alcohol, drugs, and food
  • Special considerations for social media marketing
  • New restrictions on e-mail and other online marketing practices
  • Update on conducting global contests and sweepstakes
  • And much more

Credit Details